The evolution of culture at SVTi

1. SVTi MANIFEST
2016

2. ● We are open, unpretentious and promote a learning culture
● We believe in high responsibility and freedom
● Higher diversity promotes innovation
● We have courage - we are not afraid of failing
● We are proud of our products
People, Passion and Innovation
Talents are our future

3. ● We always listen to our users
● We know our audience and their relation to our services
● We help our users to find what they want
● We don´t leave our users. We give guidance closing down services
Our products are part of a User Journey

4. Every Goal has a Story
● The story gives us a common understanding of user value
● All parts of a product is part of the story
● All goals have measurable KPI:s

5. We know we don´t know it all
● We are competent and have a lot of
experience...but we don’t know everything
● We take small steps to avoid big failures
● We meet our users early
● We design experiments that tests hypotheses
and gain insights - by qualitative and
quantitative methods - iteratively

6. Pride not prejudice
Every user has equal value
● Considerate design - simple and respectful -
for everyone
● We want to include everyone - evens those
who fear the digital world
● Small percentages can be many people
● Support is an integrated part of our products

7. A permissive culture promotes innovation
● We trust each other and understand our goals
● We are experts in different fields and work together with experiments and
making decisions
● Failure is a part of progress
● We try things beyond our present products

8. ● We have a high availability - our credibility depends on it
● We care about our users integrity
● All products have someone responsible - a team or a person
Users can always trust us
In daily life as well as during crises

9. Scrap products of high quality
● All services should have high quality until they are closed down.The world
changes. All products has to be developed until they are closed down.
● We avoid shortcuts...and if we take one, it is a conscious choice