2. Discovery path for an hotel
• Word of mouth
• Newsletter
Step1: Receive
information • Friend’s recomandation on social networks
•Go online , search on google the website hotel
•Get pratical informations (location, virtual visit, hotel’s description…)
•Consult Trip advisor to get people’s opinion
•See more pictures of the hotel on Flickr
Step2: •Go on the FB page or Twitter and share your last discovery with your friend as to say:
Reservation « does anybody already know this hotel? What do you think about it ? »
preparation
• You can go now, directly on the hotel website and
book thanks to the booking tool present there,
Step3:
Reservation
• or you can go on booking hotel for the reservation,
3. Digital touchpoints for Customers
engagement on Roger smith hotel
Twitter ( feedback tool present on the site)
Facebook
Google+
Online subscribtion
Booking engine tool
Blogs(x2)
Youtube
Flikr
Foursquare
RS community blogs
4. • Get a friend’s recomandation on Facebook
Receive
information
•Research on google rogersmith.com
•Visit the website and get pratical informations
•Make a first booking research to get prices
•Subscribe online for potential offers and promotions
•Go Flikr and admire photo of hotel events
•Go on the facebook page to know more about the hotel’s community and collect people feelings
•Read article on RS blogs and get the actualities of the hotel
Resevation
•Consult youtube to visualize the global atmosphere of the hotel
preparation
•Go back on the website, book online
Book the •check-in @RSHotel with Foursquare , and get a drink for free
hotel
