An interactive product development & evaluation framework …… enabling quick definition of new banking products, and analysis against actual usage A powerful Customer Interaction framework …… automating and optimizing product recommendations, according to strict business rules A sophisticated Customer Analytics platform …… enabling customer, billing & usage analysis along with product suitability measures

1. Business*Overview
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registered trademark. ‘use.your.data’ is a registered trademark

2. www.datamine.gr
Company profile
datamine ltd was founded in January '05 and is based in Athens, Greece. Datamine is dedicated in
redefining the role of information technology within the modern, customer-centric enterprise through
innovative data-driven applications
Solutions & Services Datamine provides large-scale Information Systems engineering featuring
Statistical & Data Mining logic, answering the demanding management information needs of
competitive corporations. Solutions range from analytical CRM, data modeling & business intelligence to
loyalty, campaign management and executive information systems
Products Datamine has invested on Research and Development of innovative data-intensive systems for
modern corporations and the web. Our offering includes CAS – Competition Analysis System (tariff
optimization) and Corporate Criterion (Customer Satisfaction measurement and modeling platform)
Human Resources Datamine’s team demonstrates sound scientific background and extensive
professional experience in statistical analysis, data mining, software architecture, data warehousing and
B.I. within telecom and banking environments
Major Customers Partners

3. www.datamine.gr
CAS can be best conceived as …
 An interactive product development & evaluation framework …
… enabling quick definition of new banking products, and analysis against actual usage
 A powerful Customer Interaction framework …
… automating and optimizing product recommendations, according to strict business rules
 A sophisticated Customer Analytics platform …
… enabling customer, billing & usage analysis along with product suitability measures
WEB
POS
3G
CC
IVR
Customer
Touch Points
Existing or
Potential
Customer
CAS v2.0
Corporate strategy
Business rules, policies,
Product assessment &
recommendation engine,
automation rules
Management
Business
community

4. www.datamine.gr
 Three distinct, highly customizable, web-enabled clients to support a wide range of
business needs
 A set of public Web services, exposed to the enterprise as a framework for further
development & integration
 A fully customizable ETL layer (external data adaptor) enabling quick data integration,
through files, web services, database integration or combination
CAS Basic components …
Public Web services
CASPresentation
CAS Studio
Productadmin,
Policies,Reporting.
For Experienced
Power Users,
BusinessAnalysts,
Productmanagers
CASWS
CorporateDatasources
Custom Apps
 Mobile apps
 Portal
 My Account
 Intranet apps
DatamineCompetition Analysis System 2.0
Optional
module
Core
module
Data
Storage
External
element
CASServer components
CAS Advisor (R)
Usage-Based
ProductAdvisor
for existing
customers. Uses
actual transaction
statistics
CAS Advisor (P)
Profile-based
Productadvisor for
existingor new
customer - uses
usage patterns

5. www.datamine.gr
 Monitor & Analyze Competition
Compare the complete market (competitor’s banking products) against actual usage data
 Empower Product Development
Create & Manage products. Evaluate on actual usage data. Build Business cases.
 Optimize & Automate Product Recommendations
Load-balance product offerings depending on customer value. Measure & Analyze results.
 Perform efficient product negotiations @ POS
Provide agents a ‘negotiation framework’ for a stepwise, cost-controlled offering scenario
 Execute Aggressive Customer Acquisition Campaigns
Provide agents a statistics-driven ‘negotiation framework’ for candidate customers
 Deliver Online Personalized Recommendations
Your customers browse personalized product offerings online and/or through smart phones
 Gather Customer Feedback
Systematically collect, analyze and report offering-related customer feedback
CAS enables a banking institution to …

6. www.datamine.gr
CAS: Short-term Benefits
Proper utilization of CAS components is expected to have remarkable effects in both micro and
macro perspectives: more efficient & cost effective customer handling, increased customer
satisfaction, better products, improved market positioning
CAS
Loyal, Satisfied
customers
through interactive,
sophisticated customer
handling strategies, with
optimized offering based
on customer’s profile,
optimal timing, corporate
targets and priorities
Better Products,
Market Positioning
through efficient,
interactive product
developmentprocesses
along with advanced
customer targeting.
Innovative products, with
measurable performance
leadingto better market
positioning and
competitiveness
Analytics & BI
Significance enhancement
of the typical telecom
BusinessIntelligence
infrastructure.Product
Analytics, performance
indicators, advanced
traffic pattern analysis
have re-defined the use of
analytics within the
corporation
Business Cases
New capabilities on the
compilation of what-ifs,
businesscase/ studies,
decision support on
products,strategies,
offerings,customized
discounts
Market Overview &
Analytics
Productcomparison,
analytics & performance
data, market overview
and positioning against
competitors, all available
immediately after
installation
Installation (t0) t0+ 6 months
CustomerSatisfaction
Competitiveness
CRM effectiveness
Optimized Offerings, Revenue Control
Churnmanagement
Customer Handling Strategies
Customerbase growth
CustomerIntelligence
Market Intelligence

7. www.datamine.gr
CAS mid-term benefits
 Empowered Competitiveness
through systematic market/ competitor’s product comparison & analysis, interactive, data-
driven product development, candidate product assessment against actual usage.
 Higher levels of Customer Satisfaction & Loyalty
better, personalized, balanced product offerings for your customers (with managed costs).
flexibility, automation and standardization in handling customer requests. impact monitoring
& analysis on loyalty and revenue.
 Increased Sales & Customer Acquisition rates
Strong negotiation framework through all customer touch-points. Able to see what the
customer needs in terms of usage (or does not), the associated cost and corporate-level
priorities set. Handle effectively candidate customers.
 Enhanced Decision Support framework
multilevel data enrichment (product suitability, product modeling, offerings, customer
feedback) with strong positive impact in data warehousing & Business Intelligence platforms.
Measurable results, available against any corporate-level dimension.

8. datamine ltd
Decision Support Systems
22 Ethnikis Antistasis avenue
15232 Chalandri
Athens, Greece
T: (+30) 210 6899960
F: (+30) 210 6899968
info@datamine.gr
http://www.datamine.gr
Contact
George Krasadakis
Head of Engineering & Product Development
g.krasadakis@datamine.gr