StratApps: How Enterprises are Using
Analytics to Outsmart Competitors
July 2013
Our Differentiation
Fremont, CA Austin, TX Hyderabad, India
Analytics and BI
25+ Clients
6+ Years
160+ Engineers
Data
Unco...
Our Customers
StratApps.com Confidential
StratApps Products
Better BI. Better Insights. Faster Implementation.
IP
Diversio
Brand Protection
ROBII
BI User Adoption
...
Better Return on BI Investment = ROBII
# BI USERS
Increasing
# BI NEED
Increasing
# BI ETL
Unnecessary Loads
# BI CONTENT
...
BI Infrastructure
Analytics Applications
DatamartsEDW
SQL Server
OBIEE
OBIA
Sales BI
Tableau
Entitlement BI
NRT
Business O...
ROBII: Example Screen shots
Demo ROBII today and start enjoying better ROI
StratApps.com Confidential
ROBII AT FORTUNE 500 COMPANY
ROBII
DATA MART
Report
Metadata
Insight Apps
Top N
Usage Trends
Cost Per User
Adoption
Index
...
Extended Insights into Partners & Customers
360° View of Customers: who, what, why, when, how
StratApps.com Confidential
What Is It
 Easy to navigate partner location mapping tool, utilizing “Google Maps” platform
 POS Visibility, partner sp...
Partner-Specific
 POS by Multiple Technology/ Business Groups
 POS - Year to date, Last Year, Quarter to Date
 Partner ...
Extended Insights Example
Contact Name Job Title Contact Cluster Contact Affinity Index Affinity Explained
Gary Goldstone
...
Better BI. Better Insights.
 Sales
 Channels
 Finance
 Manufacturing
 Marketing
 Engineering
 Customer Support
Info...
StratApps fit
Netflow Analysis
• Extremely large volume of machine logs (millions of events /second)
• Network packet spli...
StratApps fit
Product Management & Support
• Large volume of Unstructured Product Logs (xml, csv, config, dumps, etc)
• Pr...
Partner Ecosystem
StratApps.com Confidential
Technology Expertise
EDW/DM
ETL, MDM, ILM
Big Data/
Data Sciences
Business
Intelligence
StratApps.com Confidential
Offerings
BI
EIM
Big
Data
Integration Enterprise Data Warehouse Data Marts Reporting Dashboards
Customer Contacts Products...
QUESTIONS?
Demo today to learn more our products and services.
Contact: Atul Chawla
Director, Business Development
atul@st...
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How Companies are using StratApps Analytics to Outsmart Competition

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What is your return on BI? Do you have the complete view of your customers outside the four walls of your company? Big or small, better data means better insights and faster time to market. Find out how companies are using analytics to get ahead of the competition.

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How Companies are using StratApps Analytics to Outsmart Competition

  1. 1. StratApps: How Enterprises are Using Analytics to Outsmart Competitors July 2013
  2. 2. Our Differentiation Fremont, CA Austin, TX Hyderabad, India Analytics and BI 25+ Clients 6+ Years 160+ Engineers Data Unconventional Customer Success Speed to Market People Innovation StratApps.com Confidential
  3. 3. Our Customers StratApps.com Confidential
  4. 4. StratApps Products Better BI. Better Insights. Faster Implementation. IP Diversio Brand Protection ROBII BI User Adoption Analysis Extended Insights 360° View of Customers Dskout Big Data Exploration Fast Apps Prebuilt BI Models for SaaS HiveD Hive Development oneMDM Cloud Based MDM StratApps.com Confidential
  5. 5. Better Return on BI Investment = ROBII # BI USERS Increasing # BI NEED Increasing # BI ETL Unnecessary Loads # BI CONTENT Increasing Overlaps # BI LICENSES Increasing # COST PER USER Increasing # GOVERNANCE Shadow IT # FRAGMENTATION Increasing # MIGRATION/ UPGRADES Higher Costs # BI TECHNOLGIES End Users Driven # BI SUPPORT Increasing Costs •Lower TCO •Increase ROI •Improve adoption rate •Savings of greater than 20% StratApps.com Confidential
  6. 6. BI Infrastructure Analytics Applications DatamartsEDW SQL Server OBIEE OBIA Sales BI Tableau Entitlement BI NRT Business Objects Oracle Greenplum Finance BIMarketing BI Usage Data Cost Information Report Metadata User information Insight Apps Framework ImpactAnalysis DataProvenance CostAnalysis UnifiedAdoptionAnalytics ReportOverlap ROBII: ARCHITECTURE OVERVIEW ROBII Score, KPIs, Scorecards Demo ROBII today and start enjoying better ROI StratApps.com Confidential
  7. 7. ROBII: Example Screen shots Demo ROBII today and start enjoying better ROI StratApps.com Confidential
  8. 8. ROBII AT FORTUNE 500 COMPANY ROBII DATA MART Report Metadata Insight Apps Top N Usage Trends Cost Per User Adoption Index Metrics Overlaps ROBII Collect Load Integrate Apply KPIs PublishUsage Logs 8000+ Reports Inputs KPIs OBIEE Tableau • Year over year revenue > 75% • Reports and Dashboard Proliferation • Low Adoption Situation • What are the areas to consolidate? • Where and What is trend in user drops? • How to control proliferation? Challenge ROBII Application Deployed • Weekly usage collection across 11+ BI Applications • Weekly Load and Processing • 1 year historical usage data loads • Installation, Configuration and Rollout – 3 Weeks • 20% Metrics Overlaps - Consolidated • Fact Based Governance • 12% Adoption Increase Conceptual architecture Outcome StratApps.com Confidential
  9. 9. Extended Insights into Partners & Customers 360° View of Customers: who, what, why, when, how StratApps.com Confidential
  10. 10. What Is It  Easy to navigate partner location mapping tool, utilizing “Google Maps” platform  POS Visibility, partner specific and custom search capabilities  Integrated with SalesForce.com application and cleansed accounts/leads data Features  Searchable partner locator by territory, showing last visit and POS data by partner  WW view custom search capabilities by partner, partner type territory, country, technology, growth trends, partner type or combination of above  POS data and partner listing updated on a weekly basis. Sales forecasting . Benefits  Allows channel teams to fully maximize time and visit focus for improved and more effective partner engagements  Customizable, advanced search POS business intelligence capabilities  Channel competitive analysis. Partner affinity Index Access  By invitation & password protected  Channel Sales and management team individuals by territory / geography  Data access by log-in credentials: region, geography, geo, WW Extended Insights Outsmart your competition StratApps.com Confidential
  11. 11. Partner-Specific  POS by Multiple Technology/ Business Groups  POS - Year to date, Last Year, Quarter to Date  Partner POS by Distributor. POS Predictor  In Store Inventory Balancing  Competitive Affinity Reporting Advanced Analysis Advanced Search and Export  POS search by partner, partner type, territory, country, technology, growth trends, partner type or combination of any  “Export-to-Excel” function for further data manipulation Exp ort Extended Insights StratApps.com Confidential
  12. 12. Extended Insights Example Contact Name Job Title Contact Cluster Contact Affinity Index Affinity Explained Gary Goldstone Independant Consultant - Program Management & Strategy - eCommerce & Multichannel Retail None 0 Aligned to Citrix Jim Fisher SVP Decision Maker 0 Aligned to Citrix Luis Felipe Hussin Bento UI Engineer at Avenue Code Implementer 0 Aligned to Citrix Narendra Joshi QA Engineer III at Performant Financial Corporation Implementer 1 Need to nurture. Somewhat aligned to Citrix Kerem Tomak VP Decision Maker 2 Need to nurture. Not aligned to Citrix Konstantin Kondakov Sr. Director of IT Influencer 2 Need to nurture. Not aligned to Citrix Madhen Venkatraman Business Analyst - Mobile/Web & Data Implementer 2 Need to nurture. Not aligned to Citrix Smitha Vagicherla Talent Acquistion Specialist- Macys.com None 2 Need to nurture. Somewhat aligned to Citrix Paul Ruel Performance and Non-Functional Requirements Architect at macys.com None 3 Locked in Tony Woods Senior Associate at 4SIGHT Supply Chain Group Implementer 3 Locked in MACYS StratApps.com Confidential
  13. 13. Better BI. Better Insights.  Sales  Channels  Finance  Manufacturing  Marketing  Engineering  Customer Support Information to run and grow business  New Business Models  New Products  Revamped Business Processes  Revised Financial Models  More Resulting in Prompting revised, or different, or newer information introducing overlapping BI technologies Generating redundant, unused metrics  Increasing ROI  Reducing TCORationalize Optimize StratApps.com Confidential
  14. 14. StratApps fit Netflow Analysis • Extremely large volume of machine logs (millions of events /second) • Network packet splitting, parsing , de-dup, stitching • Industry specific Analytic solutions (e.g., Security, Accounting/Billing) Music & Video Metadata • Content Ingestion & correlation • Text analysis and Pattern matching • Data augmentation & Enrichment Fraud Detection & Gray Market Analysis • Detect patterns for Product diversion & Channel incentives abuse • Web crawling to identify fraudulent behavior relating to brand/product • Correlate various data sources & uncover hidden trends • Geo-location based analysis, alerts & monitoring StratApps.com Confidential
  15. 15. StratApps fit Product Management & Support • Large volume of Unstructured Product Logs (xml, csv, config, dumps, etc) • Product usage & architecture/environment analysis • Proactive Support Engagement IPTV Service Provider • Usage Pattern & Behavior Analysis • Ad Insertion , Recommendation & Rule Engine • Rewards & Promotions • Network Performance Analysis Media & Publishing • Distributed Web log processing from various Internet Sites • Usage Pattern Analysis – Geo, Interests, Customer Segmentations • Recommendations StratApps.com Confidential
  16. 16. Partner Ecosystem StratApps.com Confidential
  17. 17. Technology Expertise EDW/DM ETL, MDM, ILM Big Data/ Data Sciences Business Intelligence StratApps.com Confidential
  18. 18. Offerings BI EIM Big Data Integration Enterprise Data Warehouse Data Marts Reporting Dashboards Customer Contacts Products Territory Infrastructure Business Case Implementation Predictive Analytics HI-TECH MEDIA TELECOM HEALTHCARE ENERGY StratApps.com Confidential
  19. 19. QUESTIONS? Demo today to learn more our products and services. Contact: Atul Chawla Director, Business Development atul@stratapps.com +1.650.339.3202

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