This document discusses trends in using chatbots and social media platforms like Facebook, WhatsApp, and Twitter for international student recruitment. It provides examples of how universities like Massey University and Leeds Beckett University are using Facebook bots to engage with prospective international students. It also outlines features of Facebook bots like quick replies, persistent menus, webviews, and natural language processing. The document discusses setting up WhatsApp for business and using its features like labels, templates, statistics, and quick replies. It presents Sofiri's business model of connecting international students, education providers, and experts using a shared economy platform.

1. Disrupting the International Student
Recruitment Industry
Discussing New Trends, Advances in Tech
and How they Can Boost Conversion
and Engagement
27 - 28 November 2018

2. Bots and smart alerts
WhatsappFacebook
Agent Channel

3. Love them or hate them, chatbots are here to stay
Social Media
Twitter
CRM
Zoho
Live Chat
Industry
CBA
CEBA

4. Facebook Bot Examples in Education
Massey University -
International Students
Deakin Explorer Bot Leeds Beckett University

5. HTTP SERVER
-JSON
-SSL
DATA BASE
DB
How the Facebook Bot works

6. User Basic Information
interaction with your bot you are
able to get basic information from
Facebook
First name
Last name
Language
Timezone
Gender

7. Quick replies: Buttons
Buttons with title and
receive in server

8. Location show a map and
returns user coordinates
Quick replies: Location

9. Quick replies: Email
in Facebook

10. Phone number registered
in Facebook
Quick replies: Phone Number

11. List Template
Shows a list of 2-4 items with a
thumbnail image, title,
subtitle and button

12. Persistent Menu
Is a menu always present in the bot like in an application

13. Webviews
Is a custom content loaded from
your server showed directly in
Facebook messenger

14. Natural Language Processing (NLP)
exactly you are expecting reducing their answers to entities
for example: “Hi” or “Hello” returns a entity “greetings”

15. Natural Language Processing
Entify Webhook Event Property
Date/Time
Amount of money
Phone number
Email address
Distance
Quantity
Temperature
Volume
Location
Duration
URL
Sentiment
Thanks
Greetings
Bye
Datetime
Email
Distance
Quantity
Temperature
Volume
Location
Duration
Url
Sentiment
In Facebook you are able to
set a default NLP with basic
entities
enough for your bot, you are
able to set up your custom
NLP using Wit.ai

16. NLP Languages Supported by Default
Language
Arabic
Croatian
Danish
Dutch
English
French
German
Greek
Irish
Italian
Hungarian
Korean
Norweglan Bokmäl
Polish
Portuguese
Romanian
Spanish
Swedish
Vietnamese
Language Code
ar
zh, zh-hans, zh-hant
hr
da
nl
en
fr
de
el
ga
it
he
hu
ko
nb
pl
pt
ro
es
sv
vi

17. Multi-language Support
information obtained from
Facebook you are able to

18. Smart alerts

19. You are able to send automated messages to your bot users, for example
alert messages when they are not interacting with your bot. This is only
available with Facebook approved permission, otherwise your bot is only
able to send messages as a reply

20. Whatsapp for business

21. *Launched in January 2018
*1.5 billion monthly active
users
*Only android
What is WhatsApp Business?

22. Advantages
*Labels for your conversations
*Use WhatsApp Business on
desktop and Web
*One-on-one support
*Sending out updates

23. customers on WhatsApp is to create a Business
business with relevant information that will be visible
to customers that are communicating with you.
Registering as a business will unlock features such as:
*Industry Information
*People can now easily identify your business by its
-
*Send and Receive
*Enable two-way high value conversations with cus-
tomers.
*Message Templates
*Create message formats that are needed for sen-

24. Your business information

25. Business settings
*Statistics
*Short link
*Away message
*Greeting message
*Quick replies

26. Statistics
Statistics about your messages Link to share with your customers
Short Link

27. If you are not available your
customers will receive a
reply message
Away message

28. Greeting Message
Automatic message will
send to your customers

29. Quick replies
This function allows
you to reply to your
customers faster

30. Whatsapp API for Business

31. Direct
https://www.facebook.com/business/m/whatsapp/business-api

32. Twilio API for WhatsApp

34. Students
·Registers
·Selects expert
·Selects study
·Applies
Expert
·Advices Student
·Assists with the
application.
·Paid when student
Com
m
ission
Shares part of
the Commission
platform that brings
together international
students, education
providers (EP) and
experts using shared
economy concepts to
create a win win win
solution.
Sofiri’s business model

35. - student can meet experts face to face or online.
Geo location based application.
Depth and quality of experts - from admission personnel, PhDs,
Transparency for education providers - access to records and data
Choice for students - one point of contact with wide choices to pick
from EPs
Free for students - students pay fees directly to provider
Scalability - cloud based system
Global - selectively market the countries we choose
Language - uses multiple languages
Integrates with social media technologies
Secret Ingredients

36. Web, desktop and mobile
Email
Facebook
Google
Facebook botMobile App
iOS coming