SlideShare a Scribd company logo
1 of 43
Download to read offline
Simple
            Strategy
How to Profit From Your Unique Business Advantage
Geoff McDonald @BookRapper BookRapper.com
The Book




GeoffMcDonald.com/blog
The Book

StrategyLand.com
Richard Rumelt

The Author
Strategy is not always Strategic

The BIG Idea
Bad   Good
            Fluffy     Diagnosis
            Goals     Guidance
           Hopeful     Action




The Speed RAP
What’s your advantage?

Your Challenge : How are you going to profit from it?
Timely!

Book Rapper Says...
Good and Bad




GeoffMcDonald.com/blog
Skips the Details
                                Fluffy Buzzwords
                                Focus on Results
                 Bad            Avoids obstacles
                                No Decisions
                                Covers Real Issue
                                Aims to Please



How to Recognize Bad Strategy
Identifies problem
                             Identifies how to win
                             Inherent logic
             Good            Allocates resources
                             Coordinates action
                             Why, what, how
                             Identifies leverage



How to Recognize Good Strategy
Avoidance

                             Templates

                             Hopeful

Three Reasons for Bad Strategy
Bad Strategy




GeoffMcDonald.com/blog
Bad
     Fluff                                 Objectives



    Goals                                 Avoidance




Four Hallmarks of Bad Strategy to Avoid
Strategy For Your Strategy




GeoffMcDonald.com/blog
The Point of Strategy


How do you get from here to there?
❶ Diagnose



Rumelt’s Kernel
❷ Guidelines



Rumelt’s Kernel
❸ Actions



Rumelt’s Kernel
Diagnosis

What’s going on?
Guiding Principles

What’s our general approach?
Coordinated Action

What are we going to do about it?
Sources of Power




GeoffMcDonald.com/blog
Tipping the Odds

Strengths are relative to opportunities
Using Leverage

Making small changes to produce big gains
Proximate Objectives
If you could only have one feasible objective...
Chain Link Systems

What’s the weakest link in your organisation?
Using Design
It’s the overall organisation that matters
Focus

Focus to create more power applied to the right target
Growth
Growth is the result of good strategy well executed
Deepen           Broaden




                 Increase          Isolate



              Using Advantage
Four ways to increase your advantage
Using Dynamics

Which waves are you riding?
Inertia and Entropy
An organisations greatest threat may be internal
Think Strategically




GeoffMcDonald.com/blog
Science of Strategy

Test your Strategic Theory in the real world
Use Your Head

The one common obstacle is your bias
Belief                        Doubt




                Keep Your Head

Strong enough to believe, doubtful enough to question
More...




GeoffMcDonald.com/blog
Buy the Book!

StrategyLand.com
Strategic Questions

Questions to provoke a strategic response
What’s your advantage?

And, what are you going to do about it?
A


                                    Presentation




Recording available for members at : BookRapper.com

More Related Content

Similar to Simple Strategy

Twospuds Strategic Planning That Works
Twospuds Strategic Planning That WorksTwospuds Strategic Planning That Works
Twospuds Strategic Planning That WorksTwospuds Consulting
 
Twospuds Strategic Planning That Works
Twospuds Strategic Planning That WorksTwospuds Strategic Planning That Works
Twospuds Strategic Planning That WorksTwospuds Consulting
 
Twospuds Strategic Planning That Works!
Twospuds Strategic Planning That Works!Twospuds Strategic Planning That Works!
Twospuds Strategic Planning That Works!Twospuds Consulting
 
Gamebook for digital era – 4 cornerstones of success
Gamebook for digital era – 4 cornerstones of successGamebook for digital era – 4 cornerstones of success
Gamebook for digital era – 4 cornerstones of successLoihde Advisory
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-planPreetam Sakpal
 
How to create a business strategy
How to create a business strategyHow to create a business strategy
How to create a business strategyCarlose Lopez
 
Competitive Advantage
Competitive AdvantageCompetitive Advantage
Competitive AdvantageDavid Elliott
 
strategic-planning_chp (1).pptx
strategic-planning_chp (1).pptxstrategic-planning_chp (1).pptx
strategic-planning_chp (1).pptxMaiGaafar
 
The Green Beret Guide for Success
The Green Beret Guide for SuccessThe Green Beret Guide for Success
The Green Beret Guide for SuccessBob Mayer
 
Rethink Digital Strategy Australia!
Rethink Digital Strategy Australia!Rethink Digital Strategy Australia!
Rethink Digital Strategy Australia!Fabian Di Marco
 
Is There A You In Team Feb 25 2009 At The University Of Waterloo
Is There A You In Team    Feb 25 2009 At The University Of WaterlooIs There A You In Team    Feb 25 2009 At The University Of Waterloo
Is There A You In Team Feb 25 2009 At The University Of Waterloojimlove
 
Ann Herrmann Nedhi: Get Strategic and Get More Done: 4 Secrets of the C-Leve...
Ann Herrmann Nedhi:  Get Strategic and Get More Done: 4 Secrets of the C-Leve...Ann Herrmann Nedhi:  Get Strategic and Get More Done: 4 Secrets of the C-Leve...
Ann Herrmann Nedhi: Get Strategic and Get More Done: 4 Secrets of the C-Leve...VFTNetworks
 
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Hacker
 
The strategy to action gap
The strategy to action gapThe strategy to action gap
The strategy to action gapHeuvel Marketing
 
The Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedThe Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedJoseph de Leon
 

Similar to Simple Strategy (20)

Twospuds Strategic Planning That Works
Twospuds Strategic Planning That WorksTwospuds Strategic Planning That Works
Twospuds Strategic Planning That Works
 
Twospuds Strategic Planning That Works
Twospuds Strategic Planning That WorksTwospuds Strategic Planning That Works
Twospuds Strategic Planning That Works
 
Twospuds Strategic Planning That Works!
Twospuds Strategic Planning That Works!Twospuds Strategic Planning That Works!
Twospuds Strategic Planning That Works!
 
Gamebook for digital era – 4 cornerstones of success
Gamebook for digital era – 4 cornerstones of successGamebook for digital era – 4 cornerstones of success
Gamebook for digital era – 4 cornerstones of success
 
Great by choice
Great by choiceGreat by choice
Great by choice
 
Brand plan necessities
Brand plan necessitiesBrand plan necessities
Brand plan necessities
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-plan
 
How to create a business strategy
How to create a business strategyHow to create a business strategy
How to create a business strategy
 
Competitive Advantage
Competitive AdvantageCompetitive Advantage
Competitive Advantage
 
We 2012 forum douglas reid
We 2012  forum   douglas reidWe 2012  forum   douglas reid
We 2012 forum douglas reid
 
strategic-planning_chp (1).pptx
strategic-planning_chp (1).pptxstrategic-planning_chp (1).pptx
strategic-planning_chp (1).pptx
 
The Green Beret Guide for Success
The Green Beret Guide for SuccessThe Green Beret Guide for Success
The Green Beret Guide for Success
 
Rethink Digital Strategy Australia!
Rethink Digital Strategy Australia!Rethink Digital Strategy Australia!
Rethink Digital Strategy Australia!
 
Is There A You In Team Feb 25 2009 At The University Of Waterloo
Is There A You In Team    Feb 25 2009 At The University Of WaterlooIs There A You In Team    Feb 25 2009 At The University Of Waterloo
Is There A You In Team Feb 25 2009 At The University Of Waterloo
 
Ann Herrmann Nedhi: Get Strategic and Get More Done: 4 Secrets of the C-Leve...
Ann Herrmann Nedhi:  Get Strategic and Get More Done: 4 Secrets of the C-Leve...Ann Herrmann Nedhi:  Get Strategic and Get More Done: 4 Secrets of the C-Leve...
Ann Herrmann Nedhi: Get Strategic and Get More Done: 4 Secrets of the C-Leve...
 
Ks group c david armstrong
Ks group c david armstrongKs group c david armstrong
Ks group c david armstrong
 
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...
 
The strategy to action gap
The strategy to action gapThe strategy to action gap
The strategy to action gap
 
Self Esteem
Self Esteem Self Esteem
Self Esteem
 
The Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedThe Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
 

Recently uploaded

Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxdhanalakshmis0310
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 

Recently uploaded (20)

Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 

Simple Strategy