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Competitive Advantage

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David Elliott
David Elliott

Some thoughts on creating an advantage.

BusinessEconomy & Finance
1 of 13
Competitive Advantage An introduction by David Elliott
Why is it important? ,[object Object],[object Object]
Strategy/Implementation. Good Poor Good Poor Strategy Implementation Long term success Short term gain, Long term failure Short term failure, Long term success Failure
Choice of strategy Focus Cost Differentiation Middle of the road Adapted from Porter (1980)
Choice of strategy ,[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object]
Porter’s 5 forces Rivalry between firms Threat of substitutes Barriers to entry Supplier Power Buyer Power
The Danger zone. ,[object Object],[object Object],[object Object],[object Object]
Ansoff matrix. Existing New Existing New Product/Service Market 1. Consolidation 2. Penetration 3. Withdrawal Product extension Market extension Idiot box
Case study ,[object Object]
Barriers to growth. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object]
Thank you. ,[object Object]

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Competitive Advantage

  • 1. Competitive Advantage An introduction by David Elliott
  • 2.
  • 3. Strategy/Implementation. Good Poor Good Poor Strategy Implementation Long term success Short term gain, Long term failure Short term failure, Long term success Failure
  • 4. Choice of strategy Focus Cost Differentiation Middle of the road Adapted from Porter (1980)
  • 5.
  • 6.
  • 7. Porter’s 5 forces Rivalry between firms Threat of substitutes Barriers to entry Supplier Power Buyer Power
  • 8.
  • 9. Ansoff matrix. Existing New Existing New Product/Service Market 1. Consolidation 2. Penetration 3. Withdrawal Product extension Market extension Idiot box
  • 10.
  • 11.
  • 12.
  • 13.