How can we design with and for language, to foster innovation and systemic change? This talk will explore the potential and capability of language, from the design of an interface to the one of complex socio-economical systems.
This talk wants to bring awareness on the impact we have as designers to shape the language that people use with devices and within organisations.
Designing (with) language
What colour do you see?
And now have I put in here, as thou
seest, with ship and crew, while
sailing over the wine-dark sea to
men of strange speech, on my way
to Temese for copper
Homer. The Odyssey with an English Translation by A.T. Murray, PH.D. in two volumes. Cambridge, MA., Harvard University Press; London,
William Heinemann, Ltd. 1919
“Amazon Echo is magical.
It’s also turning my kid into
Argument = war
The importance of metaphors
Your claims are indefensible
He attacked every weak point in my
His criticisms were right on target
I demolished his argument
I’ver never won an argument with him
You disagree? Okay, shoot!
Metaphors We Live By George Lakoff and Mark Johnson. Picture: Marina Abramovic
On what extent
the language we speak with
machines will mirror or
the language we speak
with our peers?
Semantics is primarily the linguistic, and also philosophical
study of meaning.
It focuses on the relationship between signifiers—like words,
phrases, signs, and symbols—and what they stand for,
Yahoo developed a BOT that is
able to catch online abuse
What about biases?
How will we design the
machine language to go
beyond syntax and grasp also
Sociolinguistics is the descriptive study of the effect of
any and all aspects of society, including cultural norms,
expectations, and context, on the way language is used,
and the effects of language use on society
Language of organisations
Strategic self awareness
Narrowing language also
an organization creates
a new language”