It is important that women needs to come out of adjustment mindset and enter into no option but work as a priority mindset if the have to succeed in the world of entrepreneurship and create her own niche.

1. A talk by
DR. GEETIKA SALUJA
Director: CassaGroup of Companies
Owner partner: BOHO Homes
Head: Varmora Centre For Excellence
Institute of Advanced Research Gandhinagar
Geetika.cfe@varmora.com

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5. DATA
 Sixth Economic Census, 13.76 % are women
among the total number of entrepreneurs in India.
 World Bank Enterprise Survey, 2014, the
percentage of firms with female participation in
ownership was 10.7%
 World Economic Forum’s Global Gender Gap
Report 2018: India ranks 108th out ot 149
countries
 Mastercard Index of Women Entrepreneurs: India
ranked 52 among 57 countries

6. STRENGTH : Women Entrepreneurs
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 Creative thinkers
 Passionate and Persistence
 Empathy
 Connectivity
 Optimism
 Motivator/Sweet Talker
 Innate Ability to Build Relationships
 Superb Sense of Ownership
 Higher Adaptability

7. STRENGTH : Women Entrepreneurs
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8. WEAKNESS: Women Entrepreneurs
 unconscious biases
 low confidence in business skills
 difficult access to finance and networks
 a lack of family support and child-care options
 as well as insufficient safety in work and public
spaces.
 Lack of collateral
Women in India rarely own property that could serve as
collateral for start-up loans

9. OPPORTUNITIES:Women
Entrepreneurs
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 Business opportunities eco–friendly
technology, Bio-technology, IT enabled
enterprises, Event management, Tourist
industry, Plastic materials, Herbal & health
care, Hospitality, catering, Bakers, channel
products, Beauty and wellness, Fashion and
Fashion accessories

10.  PITCHING
 Delegating
 Negotiating
 Dynamics of money,
Be ready to lose
money
 Learn to manage
emotions, Grow a
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Take care
 Ready to move
 Family Support

11. ONE GOAL : ONE MISSION
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 Do, or do not. There is no try.
 No Exit plan
 Remain comfortable in times of discomfort
 Don’t be in a rush
 Everything that you Go through : Grows you

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“In the future, there will be no female
leaders. There will just be leaders.”

13. Dr. Geetika Saluja
Be The Change That You Wish To See
In The World And In The Process
Influence And Inspire Others.