Population Health Management, Patient Engagement, requires knowing your patients, engaging them on regular basis. PHR have time and again failed because of lack of participation. When do you first engage the patient? When they are still within the walls of the hospital and clinics. BedsideTV, US Patent Pending, is an IPTV solution design by Healthcare IT experts to enhance the patient experience and send them home with a secured communication channel. Our focus is on using healthcare data to deliver information that is relevant to the patients and clinicians. Ability to deliver 1080p entertainment, smart meal requesting is just eye candy!

1. BedsideTV
Investor Presentation
04/15/09 v.9.4
TM

2. Copyright  2008 Calance Corporation | Private & Confidential
• BedsideTV Overview
• Key Benefits
• Market & Opportunity
• Differentiators
• System Components
• Development Status
• BedsideTV Costs
• Screen Shots
• Partners
• Contact Information
Table of Contents

3. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Overview
“ BedsideTV is a new comprehensive technology providing hospitals,
clinicians, medical staff, patients and their friends and family with tools
to educate, entertain, increase patient safety and regulatory compliance
utilizing bedside televisions. BedsideTV enables hospitals to excel
in patient safety, patient care, patient satisfaction and clinician
productivity.”

4. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Key Benefits
 Significant increase in patient care
 Higher percentages in patient satisfaction
 Boost in clinician productivity
 Ability to generate additional revenue streams
 Increased customer loyalty

5. Copyright  2008 Calance Corporation | Private & Confidential
Target Market & Market Opportunity
• 76,000,000 births in the United States from 1946 to 1964
known as the “aging” baby boomers
• 8 million beds in the United States of America alone
• Target market of beds requiring more than just Cable TV is
currently 99% unoccupied
• Average base TV system cost to customer is $3-$5 per day/per
bed
• Assuming 80% occupancy (the average in LA area) the total
market is worth $11,680,000,000 annually
• Some hospitals recover these costs directly from patients,
some indirect through room charges and some absorb it

6. Copyright  2008 Calance Corporation | Private & Confidential
Market Evaluation & Stage
• Most Patients TV’s are provided as Cable TV using devices
rated as low emitting and using fixture and hand set controllers
that conform to regulation and normal patient room functions
• BedsideTV offers additional functions to TV
• Current top two competitors (with additional functions) have
spent the last ten years educating the market that the TV is a
communication device not just an entertainment device
• 1% of the market is currently taken by “supplementary” service
competitors

7. Copyright  2008 Calance Corporation | Private & Confidential
Market Evaluation & Stage
• Competition is 12-24 months away from crossing the “chasm”
• Between 2009 and 2010 the market will be entering the early
majority phase of the adoption life cycle

8. Copyright  2008 Calance Corporation | Private & Confidential
Current Market Options
GetWell:)Network
• First to market - founded in 1999
• 8,400 beds installed
• $1,000 capital outlay per bed (not including TV & cabling)
• $3-$5 per bed per day fee on base system
• Full time GWN account manager on site supporting system
• Unknown yearly maintenance fee based on size of facility
• 5-7 year contracts
• Dell partnership for equipment and support
• Observations
• Good interface, good marketing, good branding, clear messaging, large
organization, high overhead, currently laying off employees, promoting
integration services but none have been delivered.

9. Copyright  2008 Calance Corporation | Private & Confidential
Current Market Options cont….
Skylight Healthcare Systems - ACCESS™
• Second to market - founded in 1999
• 14,000 beds installed
• $100,000 customization fee
• All equipment provided with no capital outlay (not including TV &
cabling)
• $3-$5 per bed per day fee on base system
• No maintenance fees
• 5-7 year contracts
• Observations
• Poor interface, poor marketing, poor branding, lean organization
promoting integration services that are all coming in the future.
• “Not considered a contender by the marketplace” - PPH hospital of the future

10. Copyright  2008 Calance Corporation | Private & Confidential
Current Market Options cont….
Non-Interactive Patent Care Market
(Charges levied to patients)
• John Hopkins
• $10.00 a day for combined TV and Phone access
• University of Rochester Medical Center
• $7.00 a day for combined TV and Phone access
• Jefferson University
• $4.00 for TV and $4 for Phone access
• Binghampton General (NY State)
• $7.00 a day for TV access

11. Why BedsideTV ?
TM

12. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV System Hardware
Core System
• Premium digital television with integrated set top box
• BedsideTV pillow speaker (compatible with all nurse call systems)
• One application server in the data center
• Any internet accessible workstation
Hardware Options:
• Wireless headphones
• Gaming console
• Apple iPod dock

13. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Differentiators
• Low hardware and upfront capital expenditures
• Proprietary IP over Coaxial - eliminating CAT5/6 wiring costs
• Complete HIT integration with current and legacy hospital systems
• System weighted 10% entertainment 90% information integration
• Service orientated architecture allows hospital IT team to add
integration code
• Installation time and impact upon hospital IT team is nominal
• Additional revenue for hospitals via services offered to patients
• Partnerships with technology trend setting leaders; Apple Computers,
Sony Electronics, Panasonic, etc..
and many more…..

14. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Core Differentiators
CAT5/6Coaxial
Flexible wiring/networking options
enables BedsideTV to utilize your
current infrastructure.
1) 100% IP over coax DOCSIS
Data Over Cable Service Interface Specification
2) 100% IP over CAT5/6
3) Combination of both

15. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Core Differentiators
 BedsideTV has the flexibility and power to integrate out
of the box to the majority of hospital information systems
 Information Integration to Hospital Information Systems
 ADT, PAC, eRx, CPOE, LIS, Edu, Billing, Cardio, RIS, DSS,
MUSE, Scheduling, Nutrition, Customization, Other
 BedsideTV offers state of the art in-room entertainment
 Entertainment
 Movies, TV, Music, iPod, Games etc.

16. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Integration Comparison
Top level examples:
• Out of the box
language support
• Fast efficient
integration

17. Copyright  2008 Calance Corporation | Private & Confidential
Entertainment Content
• Utilize existing hospital content: cable, satellite etc.
• Ability to replace and or add new HD or SD content
• Customizable channel line-up
– Local channels
– Premium sports packages
– Bi-lingual packages
• Movie packages
– Near video on demand and video on demand
• Free-to-guest and or pay-per-view

18. Copyright  2008 Calance Corporation | Private & Confidential
Apple iPod/iPhone Integration
• BedsideTV is integrating with Apple iPod
• Familiar technology from home into the hospital
• Patient can view all their content (music, movies, tv shows etc.)
directly on the in-room television
• No syncing
• Connect via a bedside 30pin docking station/jack
• Power through the docking station allows for 24/7 usage

19. Copyright  2008 Calance Corporation | Private & Confidential
Patient Education
• BedsideTV allocates appropriate categorized digital patient education
content to the patient’s television obtaining this pertinent disease
category through HIS
• BedsideTV has partnered with best in class educational content
vendors providing a broad educational a la carte offerings
 Disease, injury and surgical videos that describe each condition
 Counselling for smoking, drug awareness, and support groups
 Rehabilitation programs
 Exercise programs
 Nutrition programs
 Post-hospital guidance for recovery
 And many more categories……

20. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Patient Portal
• BedsideTV enhances transitive care and/or transition management
through the world wide web
• Parents and guardians of minors can monitor content and information
displayed in the room via our portal
• BedsideTV’s web based patient portal enables uninterrupted
communication with the patient after discharge
– Disease classification, Discharge medications
– Continued care dialogue, Notifications
– Support forums/chats, Care provider contacts
• BedsideTV can be integrated into the hospitals existing web site
providing a transparent interface and brand

21. BedsideTV Cost
TM

22. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Application Pricing Model
• Installation and Configuration Setup Charge
• $100,000 - $150,000 industry standard fee
• Fee per bed per day
• $3 - $5 industry standard base fee
• Increasing integration COMM points for increased
revenue
• Integration with HIS applications = More COMM points
• The base fee includes 1 COMM point (ADT - admission discharge
and transfers).
• $0.25 per additional com point per bed/per day

23. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Entertainment Pricing Model
• Many media variables ranging from limited content,
supplementing existing content or extensive content offerings
• For modelling purposes we have gone with a modest offering:
• 12 movies, 25% of which are replaced every month
• Looping audio content
• Enhancing existing content quality and content supplementation
• BedsideTV has partnered with a company that will handle the
physical hardware installation on-site
• Partner installs, maintains and services five star hotels around the
globe - Mandarin, MGM, etc..

24. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots
List of languages
shown on the welcome
screen is configurable.
Only the installed
language pack will be
enabled.

25. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots

26. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots

27. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots

28. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots
List of health videos
comes from a master
reference table (ICD9
codes mapped to the
health videos)

29. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots
List of physicians and
nurses will come from a
reference table mapping
list of physicians, nurses
to a unit (bed group).

30. BedsideTV - Screen Shots
Physicians can unlock
specific screens in the
patient room for
discussion

31. BedsideTV - Screen Shots
Physician can decide
which results to share with
the patient

32. BedsideTV - Screen Shots
Specific results can be
shared with the patient for
treatment discussion

33. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots

34. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots

35. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots Survey Module

36. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots Ad Insertion

37. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV - Screen Shots JCAHO/CMS

38. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Partners
Many more…

39. Copyright  2008 Calance Corporation | Private & Confidential
BedsideTV Partners cont…
Many more…

40. Copyright  2008 Calance Corporation | Private & Confidential
Contact Information
Gaurav Garg
CTO, Calance Corp.
(Products Division)
Cell: +1-(818) 620-0329
Email: ggarg@calance.com