YouTube advertising

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  • 490 million unique visitors per month to YouTube
  • YouTube advertising

    1. 1. Migrating TV advertising to Youtube & profitable advertising campaigns
    2. 2. So Why ?• 48 hours uploaded every minute on YouTube • Great opportunity to target core audience • More flexibility than TV • Cheap CPCs • Why not?
    3. 3. What we are doing
    4. 4. Results• YouTube is now our 2nd highest online channel for sales in the US• CPAs lower than any other route to market• 2,788,981 views on one video 3,534,717 channel views and 498 subscribers
    5. 5. Tips• Wide reach campaigns = YouTube keyword tool Targetted campaigns = Google keyword tool• Start CPCs high and reduce them• Use display instead of text• Pre-roll ads – be careful budget wise• Use 300 x 250 image ads• Sales? Then voice, links and annotations
    6. 6. Thanks & Finallywww.twitter.com/garethoneill http://ie.linkedin.com/in/garethoneill http://www.quora.com/Gareth-O-Neill
    7. 7. Q&A

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