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How To Profit From Your Passion on YouTube

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I was asked to speak at the Weber State Tech Expo last week and spoke about how you can profit from your Passion on YouTube.

YouTube Advertising allows creators to monetize their channels with ads. If you can gain people's attention and build a viewership it allows you to live off the videos you create.

Check out Video Power Marketing for more http://VideoPower.org/
or http://JakeLarsen.me

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How To Profit From Your Passion on YouTube

  1. 1. @JakeLarsen7!
  2. 2. 1 DISRUPTION 2 TRUVIEW ADS 3 HOW 4 CASE STUDY 5 MONETIZATION
  3. 3. ATTENTION = ADS = $$$
  4. 4. WHERE ATTENTIONS GO ADS WILL SHOW
  5. 5. DISRUPTION 1
  6. 6. Big Companies TV Stations TV Show Creators Ads $$$ Consumer $$$$3M TV Advertising Model
  7. 7. Entrepreneurs SM Business Google YouTube Channels Creators AttentionAds $$$ Consumer $$$$ YouTube Advertising Model
  8. 8. $64BILLIONONTVADS $4 BILLION ON YOUTUBE ADS
  9. 9. What Does It Mean?
  10. 10. YOUTUBE ADVERTISING 2
  11. 11. Ads Ads Organic
  12. 12. GOOGLE ADWORDS
  13. 13. TRUEVIEW YOUTUBE ADVERTISING
  14. 14. What TrueView Is - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
  15. 15. What TV Is Not - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
  16. 16. Dollar Shave Club
  17. 17. HOW 3
  18. 18. PROVIDE VALUE
  19. 19. THE3i’S INFORM INSTRUCT INTERTAIN
  20. 20. EDUTAINMENT THE NEW MARKETING
  21. 21. $4.3M
  22. 22. $1.3M
  23. 23. IDENTIFY YOUR AUDIENCE - Gender / Age - Interests - Income - Blogs Followed
  24. 24. IDENTIFY YOUR MESSAGE - Instruction - Inform - Intertain
  25. 25. OPTIMIZE
  26. 26. 200,000HOURSOFVIDEO UPLOADED EVERY DAY.
  27. 27. CASE STUDY 4
  28. 28. CASE STUDY
  29. 29. VIDEO OPTIMIZATION
  30. 30. MONETIZATION 5
  31. 31. ADS
  32. 32. ADS
  33. 33. HOW MUCH? CPC CPV .03₵ - 0.17₵
  34. 34. Ads Ads Organic
  35. 35. YOU GET PAID ON ADS THAT ARE CLICKED NOT HOW MANY VIEWS YOU HAVE
  36. 36. 60 VIEWS = $1
  37. 37. EARNINGS PER VIEW 7 VIEWS = $1
  38. 38. ADVERTISERS SPENT 64 BILLION ON TV ADS 2012
  39. 39. 2012
  40. 40. You Too
  41. 41. Grow a Pear
  42. 42. VideoPower.org FREE VIDEO MARKETING COURSE
  43. 43. www.VideoPower.org @MyVideoPower
  44. 44. “A Mind that has been stretched by new experience can never go back to its old dimensions” - Oliver Wendell Holmes
  45. 45. @JakeLarsen7 www.JakeLarsen.me MyVideoPower@gmail.com

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