יזמות איננה מקצוע או תפקיד - היא מסלול מורכב, מסובך ומלא במכשולים ובאתגרים. רעיונות טובים לבדם אינם מבטיחים הצלחה - מה שחשוב הוא היכולת של היזם/ת או היזמים לממש את הרעיון, להתמיד בכך, ולאורך זמן. 97% מכל חברות הסטארט-אפ שמוקמות ייכשלו, וגם מתוך אלו שיוגדרו כהצלחה, רק מעטות יהפכו לחברות ענק. בדצמבר 2019 היה לי הכבוד והעונג להרצות על נושא היזמות בפני כ-120 יזמים ויזמיות. במהלך ההרצאה שיתפתי את סיפור הסטארטאפ שלנו, Whichit, תוך מעבר על 10 שיעורים מרכזיים מלאים בתובנות, טיפים וכלים שימושיים ליזמים, אותם חלקתי עם הקהל. כהמשך להרצאה, נמרוד וורומן, עו"ד ושותף ביגאל ארנון, נתן סקירה אובייקטיבית על סיפור הדרך שלנו, אשר הביא את זווית הראיה המשפטית והאסטרטגית למהלכים שעשינו במרוצת השנים. זאת מתוך ניסיון של מפגשים עם מאות יזמים וסטארטאפים. הארוע התקיים בפאב ה- T-House, במסגרת ארועי "יזמות על הבר" בהובלתם של Wize. עם הפניות והפידבקים הלא מעטים לאחר ההרצאה, ראיתי לנכון לשתף את הקהילה במצגת, וכן בעיקרי הנקודות שהעברתי לידיעתכם ושימושכם. בשאיפה והידע והניסיון שחלקתי יביא לכם הצלחה. המשיכו ליזום ולהתמיד, יונתן

2. Jonathan Gan
Founder & CEO, Whichit

3. Entrepreneurship Is
Hard. Really Hard.
Build Your Strength.
Fund Raising.
Create Value.
Create Opportunities.
01
02
04
03
05
The Entrepreneur.
Persistence.
Dealing With Crisis.
Product Market Fit.
Don’t Forget To Enjoy Your
Journey.
06
07
09
08
10
From Idea to Full Execution

4. Entrepreneurship is Hard.
Really Hard.

5. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
"‫א‬‫נ‬‫ח‬‫נ‬‫ו‬‫ח‬‫ו‬‫ש‬‫ב‬‫י‬‫ם‬‫ב‬‫כ‬‫ל‬‫ל‬‫י‬‫ו‬‫ת‬,
‫א‬‫ב‬‫ל‬‫ח‬‫י‬‫י‬‫ם‬‫ע‬‫ל‬‫פ‬‫י‬‫ה‬‫פ‬‫ר‬‫ט‬‫י‬‫ם‬‫ה‬‫ק‬‫ט‬‫נ‬‫י‬‫ם‬"

6. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
From Macro To Micro
§ Vision and concept
§ Market research
§ Business plan
§ Marketing plan
§ Operation and admin plan
§ User & Persona story
§ GTM plan (Go to market)
§ Product mock-up (ppt.)
§ Product plan
§ Monetization plan
§ Financial forecast
§ Competitor analysis
§ HR plan
§ Risk management
§ Data base management

7. 01
02
03
04
05
06
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Starting At The Startup Nation

8. Build Your Strength

9. 01
02
03
04
05
06
07
08
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
GALIT
Creative Director & Co-Founder
JONTHAN
CEO & Founder
IBM
Project Manager
IDF
Israeli Air Force Major
MBA
Entrepreneurship and innovation
BSc
Industrial Engineering and
Management
UX/UI
Knowledge and experience in a
wide range of design fields
B.Arch, MRE
Architect and Designer, Real
Estate Entrepreneur
IDF
Israeli Ministry of Defense
YARDEN
CTO & Co-Founder
Dev Wiz
Knowledge and experience in a wide
variety of programming languages &
platforms
Ness Technologies
SAP Consultant and Lead Developer
BSc
Computer Science
The Dream Team

10. 01
02
03
04
05
06
07
08
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10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
International Team

11. 01
02
03
04
05
06
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08
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10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Founder/s
01
02
03
04
05
06
07
08
09
10
Your Support Circles

12. Create Value

13. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Do NOT Create a Product/Start-up
Value ✓

14. 01
02
03
04
05
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Data & Insights
Content
Automation
Commerce
Engagement Multi Channels
The Vision
To provide relevant real-time interactive content || Distributed across multiple digital
channels || Delivering personalised commercial offers || powered by one brain that
understands and preemptively leverages consumer preferences ||

15. 01
02
03
04
05
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION

16. 01
02
03
04
05
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07
08
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10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Increase
ROI
Smart
Targeting
Native
Context
Actionable
Insights
Machine-learning technology that profiles
users in real-time based on their choices,
creating a digital DNA of preferences.
Winners of ‘Innovate UK’
TSB Smart grant

17. Fundraising

18. 01
02
03
04
05
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Fundraising

19. 01
02
03
04
05
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Fundraising – Manage It. Control It. Own It.

20. 01
02
03
04
05
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
The Find The Finder
www.JonathanGan.com
The Full Guide to working with Finders
ü Put in effort and keep them updated
ü Listen to their feedback
ü Always pay fees, fast
ü Have a drink on a success
The Finder is your ambassador of Quan, you must help HIM help YOU

21. 01
02
03
04
05
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
The Find The Finder
‫י‬‫ו‬‫ת‬‫ר‬‫מ‬‫ש‬‫ה‬‫ע‬‫ג‬‫ל‬‫ר‬‫ו‬‫צ‬‫ה‬‫ל‬‫י‬‫נ‬‫ו‬‫ק‬,‫ה‬‫פ‬‫ר‬‫ה‬‫ר‬‫ו‬‫צ‬‫ה‬‫ל‬‫ה‬‫נ‬‫י‬‫ק‬
× Strict and clear agreement
× Don’t overpay
× Limit time for intro
× Terminate if not preforming
www.JonathanGan.com
The Full Guide to working with Finders

22. Create Opportunities

23. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
The Market
(Opportunities)
The Team
The Idea
The Critical Components

24. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
From Start-up Nation To Great Britain

25. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Money Brands Blue OceanCritical Mass
UK as an Opportunity

26. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Relocation Baby!

27. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
First Business Steps In A New Country...

28. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Events.. Events.. Events..
Innovate UK || TeenTech || Media Playground || Pure London

29. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
10 Downing Street…

30. 01
02
03
04
05
06
07
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10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Winners: Facebook Startup Of The Year EMEA
Winners of Facebook 2015 Startup of the Year EMEA

31. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Winners: Pitch@Palace 4.0
Winners of Pitch@Palace 4.0, People’s Choice Award

32. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Winners: Innovate UK Award
|| £ 246K Innovate UK SMART

33. The Entrepreneur

34. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
WBS Of The Founder
www.JonathanGan.com
The Impossible Work of the Founder CEO

35. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
WBS Of The Founder
Start-up
Plans
Investors
Relations
Company's
Processes &
Procedures
Pension
Balance
Sheet P&L
ESOP
Product
Management
Branding
LEGAL PRODUCT CREATIVEHRFINANCESALES&BDMARKETINGOPERATIONMANAGEMENTSTRATIGIC Fundraising
Welfare
Account
Management
Payrolls
www.JonathanGan.com
The Impossible Work of the Founder CEO

36. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
The T-Man
www.JonathanGan.com
The Impossible Work of the Founder CEO

37. Persistence

38. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Persistence
Source: The Ignition Company
UK, June 2016

39. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
0 100
Ac
Do NOT Try To Succeed

40. Product Market Fit

41. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
The Startup Curve. Acknowledge Where You Are…
Source: Paul Graham, Avc.com

42. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Product – Market – Fit
Source: Sachin Rekhi, Medium

43. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
About That ’Fit’…
• Use personas
• Define sales tactic: “Message” >> “Attack” >> “Measure”
• Pick the right messenger
• Define and develop the features of the minimum viable product
• Test the product with your customers
• Find mentors at clients

44. Dealing with Crisis

45. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Board of Directors Meeting, October 2018
§ Additional context: Brexit; The investment dead zone

46. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTIONSource: Disney

47. 01
02
03
04
05
06
07
08
09
10
‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
If the odds are against you, Change the odds!
Source: www.computerhope.com

48. 01
02
03
04
05
06
07
08
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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Changing The Game…
Source: Www.Wrld3d.Com

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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Retail | Finance | Automotive | Gambling | Insurance | Entertainment
Consumer Apps | Beauty | Fashion | Travel | FMCG

50. Don’t Forget To Enjoy
Your Journey

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‫ה‬‫כ‬‫ל‬‫י‬‫ם‬‫ל‬‫צ‬‫ל‬‫י‬‫ח‬‫ת‬‫מ‬‫ס‬‫ל‬‫ו‬‫ל‬‫ה‬‫י‬‫ז‬‫מ‬‫ו‬‫ת‬|FROM IDEA TO FULL EXECUTION
Don’t Forget To Enjoy Your Journey

52. Jonathan Gan
Founder & CEO, Whichit
gan@whichit.co +44 (0) 7939 84 7711Israeli Entrepreneurs in England
‫י‬‫ז‬‫מ‬‫י‬‫ם‬‫י‬‫ש‬‫ר‬‫א‬‫ל‬‫י‬‫ם‬‫ב‬‫א‬‫נ‬‫ג‬‫ל‬‫י‬‫ה‬
@JonathanGan
THANK YOU.