Gerencia Estrategica

1. L/O/G/O
Los conceptos y las técnicas de la
administración estratégica

2. Contents
1. ¿Qué tan bien está funcionando la estrategia actual de la compañía?
Enfoque 2. ¿FODA de la firma?
del
análisis
de la 3. ¿Los precios y costos son competitivos?
situación
de la
compañía 4. ¿Qué tan firme es la posición competitiva de la compañía?
¿A qué problemas estratégicos se enfrenta la empresa?

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4. 1. ¿Qué Tan Bien Está Funcionando La
Estrategia Actual De La Compañía?
• Se debe aclarar el
enfoque • La estrategia
competitivo de la desde un punto
compañía. de vista Indicadores
• Considerar la cualitativo. empíricos:
esfera de acción • La mejor • Si la compañía
competitiva de la evidencia está logrando los
firma dentro de la cuantitativa. objetivos
industria. financieros y
estratégicos
establecidos.
• Si su desempeño
es superior al
promedio de la
industria.

5. 2. ¿Fortalezas Y Debilidades De Los Recursos De La
Firma, Así Como Sus Oportunidades Y Amenazas?
Esfuerzos en el
diseño de la
Proporciona una
estrategia deben
buen perspectiva
estar orientados a
para saber si la
producir un buen
posición de negocios
ajuste entre la
de una empresa es
capacidad de
firme o endeble.
recursos y
situación externa

6. 2.1 Identificación de las fortalezas y
capacidades de recursos de la compañía
Una fortaleza puede asumir varias formas:
• Una habilidad o una • Capacidades
pericia importante. competitivas.
• Activos físicos valiosos. • Un logro o un atributo
• Activos humanos que coloquen a la
valiosos. compañía en una
• Activos organizacionales posición de ventaja en el
valiosos. mercado.
• Activos intangibles • Alianzas o empresas
valiosos. comparativas.

7. 2.2. Identificación de las debilidades y
deficiencias de recursos de la compañía
Debilidades internas tienen relacion con:
a. Deficiencias en habilidades o pericia que sean
competitivamente importantes o en capital intelectual de uno u
otro tipo.
b. Una carencia de activos físicos, humanos, organizacionales o
intangibles.
c. Capacidades competitivas ausentes o debilidades en áreas
clave.

8. Movilización de los recursos de la compañía para
lograr una ventaja competitiva.
Ventaja
competitiva
Activos
estratégicos y
logros en el
mercado.
Competencias características
y centrales.
Capacidades competitivas.
Recursos de la compañía.

9. 2.3 Identificación de las competencias y
capacidades de la compañía
producto del aprendizaje y la
experiencia; representa la pericia
verdadera con la que desempeña una
actividad interna. Capacidad competitiva
actividad que la compañía desempeña
bien en relación con otras actividades
internas.
recurso competitivamente superior de la
compañía.

10. 2.3 Identificación de las competencias y
capacidades de la compañía
Ventaja
Capacidad competitiva que le
proporciona a una compañía.
Diseño
Su potencial para ser piedra
angular de la estrategia.
Competencia
distintiva

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mall developed mall developed mall developed
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developed by Guild Design Inc.
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Digital Content & Contents
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company’s technology company’s service

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