Community marketing for brand relevance

1. COMMUNITY MARKETINGTHE BRAND HAS AGAIN A RELEVANT DISCOURSE

2. WHAT IS
BRAND
RELEVANCE?

3. THE DEGREE OF
IDENTIFICATION OF A
CONSUMER WITH THE
BRAND MESSAGE

4. BEFORE YESTERDAY
A STRONG INSIGHT WAS ENOUGH

5. YESTERDAY
A STRONG EXECUTION OF A STRONG
INSIGHT WAS ENOUGH

6. TODAY
I WANT THE BRAND TO DO
SOMETHING FOR ME

7. COMMUNITY MARKETING
THE STRATEGY THAT ALLOWS THE BRAND
TO STEP OUT OF THE AD WORLD

8. THE NEW RELEVANCE
HACKING COMMUNITIES VALUES
FOR A GREATER GOOD

9. RESULTS?
BRAND ENTERS REAL LIFE
TRUE STORIES
CONTENT

10. EXAMPLES
OAMENII MEI
THE RIDE

11. Thank you!