PEZ - The cult brand1. © & TM by PEZ AG
The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
2. PEZ History
A Star is born!
PEZ Today
1927: The PEZ Candy –
PEZ Fans
a luxury mint created
by Eduard Haas III.
PEZ Stars
PEZ Art
The name derives from the German word for peppermint
© & TM by PEZ AG
The Cultbrand
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3. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
The very first
candy dispenser!
PEZ Art
Created in 1949.
The luxury mint for the upper class.
© & TM by PEZ AG
The Cultbrand
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4. © & TM by PEZ AG
PEZ – The Cult Brand
1927
1949
PEZ Evolution!
1962
Today
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
5. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
The legendary
PEZ-vending machines!
PEZ Art
From the Fifties to the Eighties 36.000
exist in Austria and Germany.
© & TM by PEZ AG
The Cultbrand
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6. © & TM by PEZ AG
PEZ – The Cult Brand
PEZ Goes USA!
1953: The beginning of a new era.
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
7. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Glamour!
PEZ Art
The 1950s
PEZ sampling at BEN HUR movie premier.
© & TM by PEZ AG
PEZ is sponsor of Beauty Contests.
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8. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ for the president!
PEZ Art
As John F. Kennedy and his wife
Jacqueline visit Vienna an exclusive
© & TM by PEZ AG
PEZ set was presented to them.
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9. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
Play, enjoy
and collect!
PEZ Art
1962: First cooperation with Walt Disney.
© & TM by PEZ AG
Introduction of fruit flavors.
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10. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Art
PEZ Goes Japan!
© & TM by PEZ AG
1972: The story of success starts in Tokyo.
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11. PEZ History
PEZ Today
Flower
PEZ Fans
Power
PEZ
PEZ Stars
Heroes
PEZ Art
The sixties
and seventies …
© & TM by PEZ AG
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12. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ and eBay!
Legend has it, that eBay founder Pierre
PEZ Art
Omidyar started the auction site to give his
girlfriend a venue for trading PEZ dispensers.
© & TM by PEZ AG
The Cultbrand
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13. © & TM by PEZ AG
PEZ – The Cult Brand
It still works!
The magic formula.
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
14. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Art
PEZ for everybody!
© & TM by PEZ AG
4 – 5 new assortments per year – over 80 characters available!
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15. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ-O-Mania!
PEZ Art
Today PEZ is in over 80 countries.
65 million dispensers sold annually!
© & TM by PEZ AG
4,2 billion PEZ Candies consumed per year!
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16. PEZ History
PEZ AG
PEZ International GmbH PEZ International GmbH
Traun, Austria Vienna, Austria
Headquarters, International Sales Production
& Candy Production
PEZ Today
PEZ Fans
PEZ Candy Inc.
Györiplast
Orange, USA
Györ, Hungary,
Distribution USA, Canada &
PEZ Stars
PEZ-Box Production
Candy Production
PEZ Art
PEZ Production Europe Kft.
Jánossomorja, Hungary
Candy Production
© & TM by PEZ AG
Company - Organisation
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17. © & TM by PEZ AG
PEZ – The Cult Brand
PEZ on Facebook!
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
18. © & TM by PEZ AG
PEZ – The Cult Brand
PEZ Collectors!
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
19. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
FAMOUS COLLECTORS!
PEZ Art
Robby Takac from the famous band “the Goo Goo Dolls”
“I could be more famous for having
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PEZ than for being in a rock band!”
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20. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Auctions!
PEZ Art
2006: The figurine „Astronaut B.“
was sold for over 32.000 USD.
© & TM by PEZ AG
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21. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ legends!
2007: Elvis Collectors Set
PEZ Art
2010: Snow White Collectors Set
2011: Lord of the Rings Collectors Set
© & TM by PEZ AG
2012: KISS Collectors Set
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22. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Art
PEZ Sports!
© & TM by PEZ AG
PEZ dispensers for famous english soccer clubs.
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23. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ rocks! –
Nickelback is NickelPEZ!
PEZ Art
2010: Unique dispenser set for Nickelback.
„I gonna pop my pills from a PEZ dispenser!”
© & TM by PEZ AG
The Cultbrand
(Nickelback – Rockstar)
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24. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
Royal PEZ!
PEZ Art
2011: The royal wedding dispensers
© & TM by PEZ AG
auctioned for charity.
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25. © & TM by PEZ AG
PEZ – The Cult Brand
PEZ RETRO Art!
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History
26. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
Berenike Wasserthal-Zuccari,
PEZ Art
austrian artist. Fred Bred, french artist.
© & TM by PEZ AG
PEZ Art TODAY!
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27. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Fashion!
PEZ Art
2010: New PEZ dresses designed
by Lena Hoschek.
© & TM by PEZ AG
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28. PEZ History
PEZ Today
PEZ Fans
PEZ Stars
PEZ Fashion!
PEZ Art
Paris Fashion Week 2011:
© & TM by PEZ AG
Shop window Stella McCartney.
The Cultbrand
In-store events – PEZ dispensers are on display.
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29. PEZ History
PEZ Today
PEZ & MOVIES!
La Délicatesse (2012, Audrey Tautou)
Arthur (2011, Russell Brand)
PEZ Fans
The Incredibles 2004, Pixar)
(
Stand by me (1986)
E.T. (1982)
and many more!
PEZ Stars
PEZ Art
© & TM by PEZ AG
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30. PEZ History
PEZ Today
PEZ & TV!
BBC
Oprah Winfrey Show
PEZ Fans
CSI NY
Davis Letterman
Seinfeld
Jeopardy
PEZ Stars
The Discovery Channel
and many more!
PEZ Art
© & TM by PEZ AG
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31. © & TM by PEZ AG
PEZ – The Cult Brand
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The Cultbrand PEZ Art PEZ Stars PEZ Fans PEZ Today PEZ History