Speakers: Brian Kilcourse of RSR & George Casey of Junction Solutions Retail "winners" see mobile as a vehicle to understand consumers' path to purchase, according to Retail Systems Research (RSR). Mobile apps, in particular, are serving as the telescope into consumer behavior. This webinar, featuring Brian Kilcourse from RSR, will highlight the latest mobile innovations and the ways successful retailers are implementing innovative and unique mobile strategies. Key topics to be discussed during this webinar include: • Mobile browsing and buying trends and behaviors; • The influence of mobile throughout the entire path to purchase; • How retailers currently are investing in mobile (apps, mobile web, versus enterprise mobility/mPOS); • Integrating mobile into the in-store experience; • Mobile success stories; and • Future mobile plans and investments.

1. Mobile Innovations
That Move Shoppers To
Buy
Presented by
Thursday, December 12, 13
Session sponsored by

2. Panelists
Brian Kilcourse
Managing Partner
Retail Systems Research
George Casey
Chief Technology Officer,
Senior Vice President of Marketing
Junction Solutions
MODERATOR
#RetailCCS
Thursday, December 12, 13
Debbie Hauss
Editor-in-Chief
Retail TouchPoints

3. Mobile: The Trigger
Technology For Retail’s
Reset Moment
December 2013
Brian Kilcourse, Managing Partner
Retail Systems Research, LLC
Thursday, December 12, 13

4. About RSR
Founded in 2007 to quickly become the leading source of insights for
trends in retail technology, and retail in general
Mission: To elevate the conversation about retail technology to a
strategic level within the retail enterprise by:
• Providing objective, pragmatic advice to both retailers and solution
providers
• Leveraging our extensive retail industry experience (75+ years)
• Providing a deep bed of research into retailers' technology
investment plans and the business opportunities and challenges
that drive those investments.
Thursday, December 12, 13

5. First – Let’s Look At The
Whole Picture
Thursday, December 12, 13

6. The Retail Industry Is At A “Reset
Moment”. Today (As Before) Technology Is
The Trigger For Major Shifts In Business And
Information
Age
Participation
Age
e
Tim
Agrarian Age
Thursday, December 12, 13
6
Industrial Age

7. The Retail Industry Is At A “Reset
Moment”. Today (As Before) Technology Is
The Trigger For Major Shifts In Business And
Information
Age
Participation
Age
e
Tim
Agrarian Age
Thursday, December 12, 13
6
Industrial Age

8. The Retail Industry Is At A “Reset
Moment”. Today (As Before) Technology Is
The Trigger For Major Shifts In Business And
Information
Age
Participation
Age
e
Tim
Agrarian Age
Thursday, December 12, 13
6
Industrial Age

9. The Retail Industry Is At A “Reset
Moment”. Today (As Before) Technology Is
The Trigger For Major Shifts In Business And
Information
Age
Participation
Age
e
Tim
Agrarian Age
Thursday, December 12, 13
6
Industrial Age

10. Business Drivers
Thursday, December 12, 13

11. The Lure Of Smart Mobile
Devices: “Everybody’s Got
(Especially your future employees & customers!)
Thursday, December 12, 13

12. It’s All About What Consumers
Want
Community
Commerce
Customer
Customer
14
Content
9
Context
Thursday, December 12, 13

13. Mobile Is the Transformation
Trigger For Big Changes In Retail
85% of survey respondents
operate brick’n’mortar stores!
RSR Research, January 2013
Thursday, December 12, 13

14. Retailer Response To
The Challenges &
Opportunities Created By
Mobility
Thursday, December 12, 13

15. A Maturing Understanding Of The
“Why” of Mobile
RSR Research, January 2013
Thursday, December 12, 13

16. Best Intentions
RSR Research, January 2013
Thursday, December 12, 13

17. 14
Progress To-Date (A Mixed Bag)
Source: RSR Research, January 2013
Thursday, December 12, 13

18. 15
Getting Personal
Source: RSR Research, January 2013
Thursday, December 12, 13

19. Retailers Also See Value In
Empowering Employees With
RSR Research, January 2013
Thursday, December 12, 13

20. Technology Enablers
17
VARIED VISIONS, LOTS OF PRIORITIES
Thursday, December 12, 13

21. 18
Cautious… Too Cautious?
Source: RSR Research, January 2013
Thursday, December 12, 13

22. Miles To Go
Source: RSR Research, January 2013
Thursday, December 12, 13

23. 20
…Employee Enablement Lags
Source: RSR Research, January 2013
Thursday, December 12, 13

24. 21
What RSR’s Recent U.S.
Consumer Panel Study Reveals
About Mobile Adoption
Thursday, December 12, 13

25. “Home” Is The Place
22
40% shop with mobile devices “at
home” at least “sometimes”, vs. 32%
while actually in the store, and 27%
“at work”
Thursday, December 12, 13

26. 23
Consumers Agree With Retailers: A
Mobile-Optimized E-Comm Site Is
Most Favored
Thursday, December 12, 13

27. 24
The Mobile Tablet Is The
Game-Changer…
Thursday, December 12, 13

28. 25
Retailers Need To Move Faster
On ‘Price Transparency’
Thursday, December 12, 13

29. 26
Research, Ratings, and Price
Thursday, December 12, 13

30. 27
“If I Can Do It, Why Can’t You?”
Thursday, December 12, 13

31. Summing It Up For Retailers
• Consumers Don’t See Channels, they see solutions to their
lifestyle needs
• Context, Content, Community all play a part
• Consumers are demanding new fulfillment options
• Consumers that use the digital and physical shopping
environments together are more profitable!
• Three value opportunities
• Decision influence
• Transaction / payment
• In-Store behavior analysis
Thursday, December 12, 13
28
• “Smart Mobile” kicked new shopping behaviors (outside of the
four walls of the store and inside) into high gear – there is no
turning back

32. Thank You!
Brian Kilcourse
RSR Research LLC
bkilcourse@rsrresearch.com
Further Information on Products &
Services: info@rsrresearch.com
www.rsrresearch.com
Thursday, December 12, 13

33. Technology:
Enabling Innovation &
Growth
GEORGE CASEY, CTO & SVP MARKETING, JUNCTION SOLUTIONS
JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY
Thursday, December 12, 13

34. Junction Solutions
•
Focused Industry Solutions for Retail
• Extended ERP Solutions including:
– Stores, Catalog, Call Center, eCommerce Fulfillment
•
Full Life Cycle Software, Services, Support Partner
•
90% Customer Satisfaction Rating
•
Founded in late 2002 Headquartered in Denver
• Atlanta, Chicago, Denver, San Francisco, St. Louis
•
200+ Employees, 25-30% Growth YoY
•
Microsoft Certified, Microsoft Recognized
• Gold Certified
• President’s Club/Inner Circle
• Partner of the Year National and Regional Awards
JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY
Thursday, December 12, 13

35. Kano Model
JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY
Thursday, December 12, 13

36. Thank You
GEORGE CASEY, CTO & SVP MARKETING, JUNCTION SOLUTIONS
gcasey@junctionsolutions.com
JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY
Thursday, December 12, 13