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Brazil has caught popular imagination
  … is the country of the future really taking off ?
Brazil 2009 GDP
                                      US$2,080,490 mil




                                      Venezuela 6.3x smaller
                                      Argentina 6.8x smaller

                                      Colombia 9.0x smaller




How big is Brazil’s economy?
  ..Brazil is the big game in Latin America
..and it’s all clustered in the southeast
Growth has finally reached emerging market rates.
2nd largest FDI destination after China. Why?
Exports by company (2009, US$mil)                       Imports by company (2009, US$mil)




                               12,307                12,555


                                                      2,580
                               10,826
                                                      2,105        Alberto Pasqualini - REFAP
                                4,053                 414
                                4,344                 1320

                                2,770
                                                      967
                                1,873
                                                     1478
                                1,461
                                2,336                 153
                                1,234                 1,234

                                1,479                 1,313                           Source: Secretaria do Comercio Exterior



               Brazil is mainly an extractive economy.
Petrobras (oil), Vale (iron ore) are among the companies that caught the emerging market commodity boom.
A little bit of economic history that matters…
        It started with sugar, then coffee, then food…
Let’s spend it on building a new
              capital in the desert. And airlift
                      every brick there.
                                                 7% annual avg
    Make money from WWII                      15 times in 40 years




                                                                     8.7
           4.3% annual avg
         5.4 times in 40 years                     7.4
                                                                            2.7% annual avg
                                                                           2 times in 30 years
                                                            6.2
                                          6.0

   4.4        4.3      4.6       4.5
                                                                                           3.4
                                                                                 2.7
                                                    1.7
 1901-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-00 2001-10

Three lost decades … is there a second chance?
1942               Real            1.000      Let’s start
1942               Cruzeiro        CR1.00     Divide by 1000
1967               Cruzeiro Novo   NCr1.00    Divide by 1000
1970               Cruzeiro        Cr 1.00    No change
1986               Cruzado         Cz 1.00    Divide by 1000
1989               Cruzado Novo    NCz 1.00   Divide by 1000
1990               Cruzeiro        Cr 1.00    No change
1993               Cruzeiro Real   Cr 1.00    Divide by 1000
1994               Real            R 1.00     Divide by 2750
So far, so good.




 2,750,000,000,000,000% devaluation!
      Stabilized in 1994 real plan.
Inflation is seared into living memory…
               savings is low,
     which leads to ‘bad’ balance sheets
… high external deficits, high public deficits, excessive dependence on
                      leverage to drive growth…
Industrial policy is inward looking…
And is shown up in tax, trade agreements,
             manpower etc
92% companies face difficulties in hiring.




 81           % can’t find qualified professionals.




   46                      % can’t find technicians…. “Can’t find welders for building stadiums!”




    80                                   % additional legal costs over salary benefits (13th salary, 30 days vacation + allowance..)




      50                                              % retirement fund, vacation, 13th salary etc when firing




  Hiring is hard, firing is also hard…
+ services
                                   +            tax 2-5%
                               domestic
                               state tax                                Ovs
                                7-33%                                 remittce         Social
                                                                        10%           Security
                                                +
                             +              financial                                  7.6-3%
                          manufact         transactn         Others          Profit
                           ured              tax y%           x%            sharing          Social
                          product
             + WH tax                                                        1.65-         contribut
                            x%
              15-25%                                                         0.65%             on
                                                                                            income
                            +                                                                9-15%
                        surchage                                                  Export
                          10%                                                      duty           Import
        Corporate                                                                 0-30%            duty
          15%                                                                                     0-35%




Start here


                                   Tax is a real burden…
80% R&D is publicly funded. Aspiration to achieve Korea’s 20-80 ratio.
Curious fact: ‘67 IMF-directed Korea came to Brazil to learn their modernisation pgm … chaebols anyone?


     ‘Self-reliance’ industrial policy during military rule funded
     world class technology prowess in aviation, ag and energy.
                                   These are legacy investments, who are the new ‘chaebols’?
7%
 65%
       unemployment, hard to find qualified people.




                     expansion of domestic credit




                                                        7.2
                                                         50
                                                                                   years of schooling average.




                                                      22                                % can’t read a page of text.




                                                       50
                                                        % functional illiteracy.




                                                                       % employment is in the informal economy.


                …leading to Bel-India
… a Europe elite class (Belgium) in an India economy
…but social transfers are creating a middle class, and as long as the
  commodity boom continues, this new middle class will grow.
Why China grows … and Brazil doesn’t
             Follow the TFP
What makes Brazil Brazil?
     Or why is the Brazil story so hot?
… Oops, it’s inflation.. Hot money chasing 11% interest.
What does the future hold for Brazil?
Excitement over presalt findings that will vault Brazil
  into major energy exporter (to emerging Asia) …
Source: PWC Future of World Trade 2030


                 … South-South (China) trade will boom….
40          out of 81 anti-dumping measures taken by Brazil are against Chinese products.




Brazil’s energy and commodities sector loves China,
  but the manufacturing sector is less enamored.
       A wave of tariffs and talk of currency war is first reaction.
           This will be an interesting relationship to follow.
Blackout along Paulista Ave, Sao Paulo and Latam’s financial center tests Brazil’s readiness for World Cup and Olympic Games.



                                Blackouts in the future
Paraisópolis, São Paulo, Brazil.


No mass job creation, no boom to fuel social transfers,
            Europe-India schism lives on.
.. It might end up with debris of energy boom and
  bust, a repeat of coffee’s 1930s boom and bust

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Brazil country of the future

  • 1. Brazil has caught popular imagination … is the country of the future really taking off ?
  • 2. Brazil 2009 GDP US$2,080,490 mil Venezuela 6.3x smaller Argentina 6.8x smaller Colombia 9.0x smaller How big is Brazil’s economy? ..Brazil is the big game in Latin America
  • 3. ..and it’s all clustered in the southeast
  • 4. Growth has finally reached emerging market rates.
  • 5. 2nd largest FDI destination after China. Why?
  • 6. Exports by company (2009, US$mil) Imports by company (2009, US$mil) 12,307 12,555 2,580 10,826 2,105 Alberto Pasqualini - REFAP 4,053 414 4,344 1320 2,770 967 1,873 1478 1,461 2,336 153 1,234 1,234 1,479 1,313 Source: Secretaria do Comercio Exterior Brazil is mainly an extractive economy. Petrobras (oil), Vale (iron ore) are among the companies that caught the emerging market commodity boom.
  • 7. A little bit of economic history that matters… It started with sugar, then coffee, then food…
  • 8. Let’s spend it on building a new capital in the desert. And airlift every brick there. 7% annual avg Make money from WWII 15 times in 40 years 8.7 4.3% annual avg 5.4 times in 40 years 7.4 2.7% annual avg 2 times in 30 years 6.2 6.0 4.4 4.3 4.6 4.5 3.4 2.7 1.7 1901-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-00 2001-10 Three lost decades … is there a second chance?
  • 9. 1942 Real 1.000 Let’s start 1942 Cruzeiro CR1.00 Divide by 1000 1967 Cruzeiro Novo NCr1.00 Divide by 1000 1970 Cruzeiro Cr 1.00 No change 1986 Cruzado Cz 1.00 Divide by 1000 1989 Cruzado Novo NCz 1.00 Divide by 1000 1990 Cruzeiro Cr 1.00 No change 1993 Cruzeiro Real Cr 1.00 Divide by 1000 1994 Real R 1.00 Divide by 2750 So far, so good. 2,750,000,000,000,000% devaluation! Stabilized in 1994 real plan.
  • 10. Inflation is seared into living memory… savings is low, which leads to ‘bad’ balance sheets … high external deficits, high public deficits, excessive dependence on leverage to drive growth…
  • 11. Industrial policy is inward looking… And is shown up in tax, trade agreements, manpower etc
  • 12. 92% companies face difficulties in hiring. 81 % can’t find qualified professionals. 46 % can’t find technicians…. “Can’t find welders for building stadiums!” 80 % additional legal costs over salary benefits (13th salary, 30 days vacation + allowance..) 50 % retirement fund, vacation, 13th salary etc when firing Hiring is hard, firing is also hard…
  • 13. + services + tax 2-5% domestic state tax Ovs 7-33% remittce Social 10% Security + + financial 7.6-3% manufact transactn Others Profit ured tax y% x% sharing Social product + WH tax 1.65- contribut x% 15-25% 0.65% on income + 9-15% surchage Export 10% duty Import Corporate 0-30% duty 15% 0-35% Start here Tax is a real burden…
  • 14. 80% R&D is publicly funded. Aspiration to achieve Korea’s 20-80 ratio. Curious fact: ‘67 IMF-directed Korea came to Brazil to learn their modernisation pgm … chaebols anyone? ‘Self-reliance’ industrial policy during military rule funded world class technology prowess in aviation, ag and energy. These are legacy investments, who are the new ‘chaebols’?
  • 15. 7% 65% unemployment, hard to find qualified people. expansion of domestic credit 7.2 50 years of schooling average. 22 % can’t read a page of text. 50 % functional illiteracy. % employment is in the informal economy. …leading to Bel-India … a Europe elite class (Belgium) in an India economy
  • 16. …but social transfers are creating a middle class, and as long as the commodity boom continues, this new middle class will grow.
  • 17. Why China grows … and Brazil doesn’t Follow the TFP
  • 18. What makes Brazil Brazil? Or why is the Brazil story so hot? … Oops, it’s inflation.. Hot money chasing 11% interest.
  • 19. What does the future hold for Brazil?
  • 20. Excitement over presalt findings that will vault Brazil into major energy exporter (to emerging Asia) …
  • 21. Source: PWC Future of World Trade 2030 … South-South (China) trade will boom….
  • 22. 40 out of 81 anti-dumping measures taken by Brazil are against Chinese products. Brazil’s energy and commodities sector loves China, but the manufacturing sector is less enamored. A wave of tariffs and talk of currency war is first reaction. This will be an interesting relationship to follow.
  • 23. Blackout along Paulista Ave, Sao Paulo and Latam’s financial center tests Brazil’s readiness for World Cup and Olympic Games. Blackouts in the future
  • 24. Paraisópolis, São Paulo, Brazil. No mass job creation, no boom to fuel social transfers, Europe-India schism lives on.
  • 25. .. It might end up with debris of energy boom and bust, a repeat of coffee’s 1930s boom and bust