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Evolving advertising in digital age

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Comments from June 2010 CaT conference. Taken from Ad Age article.

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Evolving Advertising in a Digital Age Taken from summaries of the CaT conference June 2010, New York Source: http://adage.com/digital/article?article_id=144418 1
DON’T SEPARATE INTERACTIVE
CONSIDER PLATFORM STORYTELLING
PARTNER WITH TECH COMPANIES
GAME MECHANICS IS THE NEW MARKETING
IT'S HARD TO LAUGH ALONE
MEDIAWHORE.CO.NZ 7

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Evolving advertising in digital age