Prepared by: Qaribu Yahaya Nasidi

ALTERNATIVE ADVERTISING MEDIUM
 The

present-day alternative media is
generally defined by its opposition to the
mainstream media. Some proponents of
al...
 Therefore,

alternative forms of media view
themselves as necessary to present
viewpoints other than those from media
so...
 Basically

anything that is not a major news
channel or something a government is
putting out is alternative media. outd...
 Transport

is another well known alternative
media advertising tool that includes
advertising with in transport sectors ...
 Some

refer to it as buzz marketing.
Others prefer street marketing, guerrilla
marketing, renegade marketing, virtual
ma...


A decline in the power of traditional media.



A greater demand for point-of-sale
communications.



Its ability to ...
ALTERNATIVE ADVERTISING MEDIUM
 International

charity organisation used
posters with face of homeless people and
posted it on garbage containers in spe...
ALTERNATIVE ADVERTISING MEDIUM
 United

State of America used advertising
writing in the air when they want recruit
new soldiers. Entitle “Take a brochu...
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
 Stadium

is the place where large number of
people gathered together to watch football
match.
 Advertisers found this a...
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM
ALTERNATIVE ADVERTISING MEDIUM


Expensive



Relatively cheaper



Easy to skip



Difficult to skip



Is more general



More specific



Famil...
ALTERNATIVE ADVERTISING MEDIUM
 Alternative

advertising media often known as
guerilla marketing, and sometimes as placebased marketing. The basic conce...
ALTERNATIVE ADVERTISING MEDIUM
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New media new advantage

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New media new advantage

  1. 1. Prepared by: Qaribu Yahaya Nasidi ALTERNATIVE ADVERTISING MEDIUM
  2. 2.  The present-day alternative media is generally defined by its opposition to the mainstream media. Some proponents of alternative media argue that governments and/or large corporations so heavily control the mainstream media, that the mainstream media is often used as a propaganda machine. ALTERNATIVE ADVERTISING MEDIUM
  3. 3.  Therefore, alternative forms of media view themselves as necessary to present viewpoints other than those from media sources controlled by governments or corporations. ALTERNATIVE ADVERTISING MEDIUM
  4. 4.  Basically anything that is not a major news channel or something a government is putting out is alternative media. outdoor advertising may also be the alternative media, such as writing in the air, arenas and stadiums, ships, campuses, resorts and leisure ALTERNATIVE ADVERTISING MEDIUM
  5. 5.  Transport is another well known alternative media advertising tool that includes advertising with in transport sectors such as trains, buses, planes, boats etc. Trains, buses and the underground are used daily by endless numbers of people of all ages and that‟s why they are so effective way to reach to the public and target market. ALTERNATIVE ADVERTISING MEDIUM
  6. 6.  Some refer to it as buzz marketing. Others prefer street marketing, guerrilla marketing, renegade marketing, virtual marketing, ambush marketing, vanguard marketing, ambient marketing, covert marketing, under-the-radar marketing, below-the-line marketing, diffusion marketing or viral marketing. ALTERNATIVE ADVERTISING MEDIUM
  7. 7.  A decline in the power of traditional media.  A greater demand for point-of-sale communications.  Its ability to offer precise audience targeting.  Its general versatility. ALTERNATIVE ADVERTISING MEDIUM
  8. 8. ALTERNATIVE ADVERTISING MEDIUM
  9. 9.  International charity organisation used posters with face of homeless people and posted it on garbage containers in special manner. the aim of this advertising campaign is to make donation to homeless people and make people realise that what is trash for them is a food for someone else. In just 12 days the number of donations increased to 500%. This advertising campaign won an award in 8th Kiev International Advertising Festival in 2007. ALTERNATIVE ADVERTISING MEDIUM
  10. 10. ALTERNATIVE ADVERTISING MEDIUM
  11. 11.  United State of America used advertising writing in the air when they want recruit new soldiers. Entitle “Take a brochure” ALTERNATIVE ADVERTISING MEDIUM
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  18. 18.  Stadium is the place where large number of people gathered together to watch football match.  Advertisers found this as an alternative medium to advertise the product or service to the audience via „score board‟ Citizens Bank used this alternative advertising media, i.e. in the stadium. ALTERNATIVE ADVERTISING MEDIUM
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  31. 31.  Expensive  Relatively cheaper  Easy to skip  Difficult to skip  Is more general  More specific  Familiar  Odd/unusual  acceptability  sceptical Mainstream media ALTERNATIVE ADVERTISING MEDIUM Alternative media
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  33. 33.  Alternative advertising media often known as guerilla marketing, and sometimes as placebased marketing. The basic concept behind it is to catch consumers‟ attention in ways that it would not normally be caught, improving the retention of the advertising message. Today‟s consumers have grown very accustomed to tuning out traditional forms of advertising like newspaper and magazine ads and TV commercials. ALTERNATIVE ADVERTISING MEDIUM
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