The document outlines a suggested plan for writing a proposal to develop a new tourism plan or policy. It includes the following sections: 1. A 300-word position statement introducing the agency, goals, and specific policy issue. 2. A 1000-word background context discussing opportunities, issues, challenges in the sector and how these influenced the policy issue. 3. A 1000-word statement of need explaining why the plan is required and how stakeholders and trends impact the issue. 4. A 500-word scope section identifying possible policy approaches and instruments. 5. A 200-word proposed process outlining consultation, implementation, and review of the plan. It provides examples of policy issues

1. Suggested Plan for writing Proposal for the preparation of a
tourism plan or policy
MKT01760 Tourism Planning Environments
1. 2.
3. 4.
5.
Position statement (300 words)
· Who do you work for? Where?
· Is the level local, national, or international?
· What are the roles and responsibilities of the agency?
· What are the values/interests of the agency?
· What are the internal and external influences upon the
agency/business?
· What are the specific goals and objectives of the policy issue
or problem to be addressed?
· How will your plan address these?
Use references!
Background context (1000 words)
· What opportunities, issues and challenges face your sector?
· What is your geographic delimitation/focus?
· What visitor numbers, income and employment issues are
relevant?
· What are the issue drivers? (economic, social cultural,
demographic, environmental, political, technological, and
institutional/agency)
· What are some examples from your research?
· Why is this issue/problem important enough to have a new
policy?
Use 7 – 10 journal references!
Statement of need (1000 words)
· Why is the plan needed?

2. · What is the role of government? Business?
· Who are the stakeholders?
· What are the key trends that influence this issue?
· What are the challenges and how can the agency respond?
· What are possible reasons for government/business
intervention?
· What are the likely desirable effects, benefits and/or outcomes
from the plan?
Use references!
Scope of the proposed plan (500)
· What are some possible policy/plan approaches?
· Which instruments might be appropriate for your plan?
· Could several instruments be used more effectively?
(advocacy, money, government action, law) Why?
· What types of resources are required?
· What are the advantages or disadvantages of the policy/plan?
· How can the policy/plan provide direction?
Use references!
Proposed process (200 words)
· What is the planning process?
· How will it be done?
· Who will be consulted?
· How will the plan/policy be implemented?
· How will it be reviewed?
· How will the success or lack of success be determined?
Use references!

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List researched facts on the lines. Combine facts into a
paragraph. Begin each paragraph with a topic sentence.
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Include your reference list
(minimum of 20 sources)
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General comments/feedback
Referencing:
- Please check the correct Harvard style referencing format for
different sources (both in-
text and in the list of references). Referencing guides are
available online at SCU website
or several Harvard guides can be found in Google.
- Page numbers only needed for direct quotes (in-text)
- The first time you use a reference you must list all authors.
Thereafter you can use et al.
(only for 3+ authors)
- At least 20 references were required- please refer to UIG- with
a max. of 7 web sources
and minimum of 10 journal academic references
- No need for bullet points, simply list references
- More references needed throughout this section to support the
statements being made
Academic writing:
- Try to avoid writing in first and second person

5. - Try to avoid abbreviations (e.g., i.e., etc)
- Try to reduce the use of long quotes, as it inhibits the fluidity
of your writing.
- Break this section into smaller paragraphs to emphasis and
clearly present the points
being made
Background context:
- The background section needed to provide more of a link with
the problem/issue that the
proposed policy is addressing. That is, how the issues/factors
you presented influenced
the emergence of/contributed to the problem/issue you are
attempting to address with the
new policy/plan
Statement of need:
- In this section you needed to highlight the benefits/outcomes
of the proposed policy/plan.
This can be from a stakeholder, industry or system (social,
economic, environmental, etc)
perspective- or even better if you can cover a few different
groups that would benefit.
- In this section there needed to be more of a discussion for the
rationale of the new policy
being proposed.
- You need to move the argument forward from discussion what
the impacts are, towards a

6. discussion of how this policy/plan will address these issues
and/or the benefits/outcomes
Scope:
- In this section you needed to draw on the key policy planning
approaches and discuss
what could be appropriate for the new policy (e.g.
boosterism/industry development.
Marketing demand stimulation, spatial approach, conflict
management, communicative
planning, crisis response, etc). Also needed to discuss the
instruments that might be
appropriate (e.g. monetary, legislation, gov action, advocacy)
and how they could be
used.
- What are some of the resources that may be required for this
policy/plan and how can
they be sourced?
- What are some of the advantages and disadvantages of this
policy/plan?
Proposed process:
- Need to outline details about the planning process for a new
policy, especially focusing
on the consultation, implementation and review stages. E.g. who
will/should be
consulted, how could it be implemented, how will it be
reviewed and what will

7. determine its success?
- More specific detail for your policy/plan is needed in this
section. You have outlined and
explained the stages, however you need to link these stages with
specific processes for
your proposed policy (e.g. who are the stakeholders that will be
consulted; suggestions
on how to implement the policy; are there any indicators to
determine the success of the
policy, etc)
Tourism Planning Environments
(MKT01760)
1
Assessment 3: Discussion Paper
Due: 14 September @ 5:00 pm (NSW) (uploaded via Turnitin
on MySCU site)
Length: 3000 words Weight: 40%
The Task

8. Prepare a discussion paper proposing the preparation of a new
tourism plan or policy to
address an emerging tourism issue. For example, this issue
might be an emerging crisis
such as the global financial crisis or the Brexit; or an outbreak
of a transmittable disease
such as avian flu; or a long-term issue such as climate change,
coral bleaching or even a
planned deviation of a major highway to bypass a tourist town.
You will have to make a number of decisions in order to narrow
your focus. Remember the
more focused the tourism issue you are addressing in your
discussion paper, the more
targeted your research will be and the easier it will be to write
your assignment!
We highly recommend that you identify a topic of your own
interest, experience or
knowledge and encourage you to discuss it with your tutor.
Alternatively, you may choose
one of the following:
- e.g. propose a plan/policy to
address issues arising for
Australia from Brexit; or to address the effects of one of the six
megatrends identified by
CSIRO on Australian tourism (see: http://www.csiro.au/en/Do-
business/Futures/Reports/Our-Future-World).
- e.g. propose
plan to manage visitation to a
cross-border region (e.g. Australia's Green Cauldron National
Landscape in Northern
New South Wales and Southern Queensland -
australiasgreencauldron.com.au); or

9. propose a response plan to manage the effects of climate change
on tourism in a local
government area.
- e.g. propose a policy to
manage the effects of a major
coral bleaching event in a marine protected area.
- e.g. propose a plan to manage commercial
tourism operator access to
national parks.
- e.g. propose the development of a
plan/policy to facilitate readiness
for and optimisation of applying new technologies in the
tourism industry
- e.g. propose the development of a
plan/policy to address identified
gaps in supply and demand issues of Indigenous tourism in
Australia (See Ruhanen, L,
Whitford, M and McLennan, C 2013. Demand and Supply Issues
in Indigenous Tourism:
A Gap Analysis. Synopsis available at: www.iba.gov.au/wp-
content/uploads/2013/03/20130304ResearchReport_Demand-
and-Supply-Issues-in-
Indigenous-Tourism-A-Gap-Analysis-Synopsis.pdf
Report Content
The report will contain the following information:
1. position statement (approx. 300 words) – this statement
clearly indicates all the
assumptions you have made about who you work for, the
agency’s goals and the
particular goals and objectives of the policy issue or problem

10. that your paper is
addressing. This serves as the introduction
2. background context (approx. 1000 words) – a discussion of
issues that have
influenced the emergence of this particular issue, ensuring that
you have research and
properly referenced your discussion
http://www.csiro.au/en/Do-business/Futures/Reports/Our-
Future-World
http://www.csiro.au/en/Do-business/Futures/Reports/Our-
Future-World
http://australiasgreencauldron.com.au/
http://www.iba.gov.au/wp-
content/uploads/2013/03/20130304ResearchReport_Demand-
and-Supply-Issues-in-Indigenous-Tourism-A-Gap-Analysis-
Synopsis.pdf
http://www.iba.gov.au/wp-
content/uploads/2013/03/20130304ResearchReport_Demand-
and-Supply-Issues-in-Indigenous-Tourism-A-Gap-Analysis-
Synopsis.pdf
http://www.iba.gov.au/wp-
content/uploads/2013/03/20130304ResearchReport_Demand-
and-Supply-Issues-in-Indigenous-Tourism-A-Gap-Analysis-
Synopsis.pdf
Tourism Planning Environments
(MKT01760)
2
3. a statement of need (approx. 1000 words) – a background

11. statement on why the
tourism plan is needed (consider the role of government,
business and other
stakeholders, and its possible reasons for government
intervention)
4. scope of the proposed plan (approx. 500 words) –
identification of possible policy
approaches and instruments that the plan or policy will consider
(this helps scope or
provide direction to those who might be preparing the
plan/policy)
5. proposed process (approx. 200 words) – an outline of a
proposed planning process
including details of consultation, implementation and review
6. a bibliography, including at least 20 references that you have
cited in the discussion
paper. No more than 7 references are to be web sources and at
least 10 references
must be academic references.
In preparing this discussion paper you are to demonstrate your
understanding of the tourism
planning environment. You are also required to demonstrate a
high level of professional
report writing and communication skills, and critical thinking
and analytical skills. As a way of
demonstrating this, in your paper you are to include the
following:
-structured paragraphs
-text referencing and a reference list in Harvard Style as
per the library style guide:

12. http://libguides.scu.edu.au/harvard
acknowledged
and page number.
Remember the quality of your paper will help to determine
whether the proposed tourism
plan or policy will receive government support!
Happy writing!
http://libguides.scu.edu.au/harvard