10. Each stage in the product growth cycle
has got certain success end goals.
Finding First Set
of Customers
Validating Your
Product
Exponential
Growth
• Problem/Solution Fit
• Product/Market Fit
• Scale Exponentially
24. Blog
end goal
•
Establish
and identify your target audience.
•
Churn out world-class content your target
audience would be interested in.
•
Guest-Blog:
•Builds natural links
•Increases your online authority
•Builds Relationship
•Opens up your product/ service to a large audience
quickly
25. “Solely through guest blogging we've acquired around
100,000 users within the first 9 months of running Buffer.” –
Leo Wildrich, Co-founder, Buffer
Take a leaf out of Kissmetrics & Moz’s Book.
Remember this takes time & effort.
26. Create & Distribute Infographics
“KISSmetrics was able to generate 2,512,596 visitors
and 41,142 back links from 47 infographics. This
strategy helped take the KISSmetrics blog from 56,380
to 146,197 visits per month.” – Neil Patel
34. Optimize for conversions in each stage.
Get this fixed first.
5000
16%
800
Acqusition
Activation
300
Retention
50
Revenue
35. If conversions from visits to sign up is low. Fix
that first.
A small landing page tweak helped cloudsponge
increase conversion by 33%
36. If Activation is low, work on user onboarding.
Twitter has a step-by-step onboarding Process. Makes
you
follow 5 people. Users tend to be more active.
40% of Twitter users use the platform without publishing.
4x number of monthly visitors who don’t login. Just read the stream.
37. If retention is less focus on getting users to
come back to the platform.
Use both transactional emails and autoresponders to get people back in.
38. LinkedIn was successful in increasing
engagement &
retention using the double viral loop.
Prompting users to connect/ invite during onboarding led to 16%
increase in invitations sent & 41% increase in page views.
Source: http://www.slideshare.net/joshelman/josh-elman-threegrowthhacksgrowconf81413
39. Not all hypothesis & the resulting experiments
result in a better conversion.
40. So
A/B Test
Version b is better than a. Roll out version b.
Source: Smashingmagazine
41. Not just the landing pages and calls to
action, but A/B Test product features as
well.
42. Iterate on features and use cohort analysis to
track engagement/ retention/ revenue/ referral
Fig Above : Twitter’s cohort shows how the product improvements
resulted in an increase in the percentage of engaged users in the
second month.
43. Find your AHA Moment!
Turn a visitor to a engaged user.
Facebook : 7 friends in 10 days.
Twitter : Follow 30 people.
Zynga : Day 1 retention.
Drop Box : Atleast one file in dropbox folder.