3. Deciding on a Target Audience
Our target audience is 15 – 25 year olds. Both Male and Female.
I have made a Target audience mood board to show the type of things our
audience would like. Our group decided to use a target audience of around our
age. This would make is easier for us to make our soap opera trailer because
we could relate to it more. We would also be acting in it so it would make
more sense to target it at our age.
We decided to use E4 as our broadcaster. We used the style guides on
their website to help us with the branding for our ancillaries.
“E4 is the UK’s most
watched digital channel
amongst 16-24 year
olds.”
“the channel is mainly
aimed at the lucrative 15–
35 age group.”
4. Audience Comments
These are some comments from the audience about my trailer.
Good Nice Good cross
Editing Sound setting
These are some constructive criticisms from the audience:
Lower the sound on Swap the main
the crash scene so title card colour
you cant hear the to opposite
wind and other colours.
noises in the Make sure the
background title card fonts Cut the shot of the
are all the same drug dealer a bit
colour shorter. And zoom in
on dean when he
says “80 quid”
We have taken this audience feedback and made the changes
to our final trailer.
