2. SUMMARY
OCEAN BANGKOK, THE ORIGINAL CONCEPT
ORIGINAL CONCEPT FEEDBACK
Positives points
Challenges
OCEAN NEW CONCEPT
OCEAN BRANDING
OCEAN ENTERTAINEMENT PLAN
OCEAN MARKET MIX
MARKETING PLAN
COMPETITORS
OPERATION
TIMELINE
FINANCIAL PLAN & FORECAST
3. OCEAN ORIGINAL CONCEPT
Ocean Bangkok brings a chic and stylish beach lifestyle concept to the bustling
heart of Bangkok. This unique urban resort is the locale in which to indulge
yourself in a welcoming world of relaxation, chill to the scintillating sounds of
world-class DJs and soak up the aura of cool. It is a hip, sophisticated and funky.
An urban oasis of iconic style that pulsates to a smooth state of mind beat all-day
and long into the night.
4. ORIGINAL CONCEPT FEED BACK
POSITIVE POINTS
Overall concept is well received
A quite unique concept in the city with big potential
Ocean Bangkok is now well known in Bangkok and has a great image
The pool lounge is one of the nicest in town
Room occupancy is high
Successful of big potential of private events
location in central Sukhumvit
Huge number of followers on social media
5. ORIGINAL CONCEPT FEED BACK
CHALLENGES
BREAKEVEN at 2.2 M Baht. Overall cost is too high
Inside part of the bar not completed, giving a bad first feeling to the
incoming guests
Noise complain from neighborhood
No real “Ocean” ambiance or atmosphere
Can’t run business by the pool at night time
Heat, rain, mosquitos…
Guests rooms look tired compare to
the Ocean lounge
6. OCEAN REVISED CONCEPT
OCEAN BANGKOK to become the only pool & Entertainment club in Bangkok, and
will provide 24 hrs entertainment service with hotel rooms, Massage, Restaurant, Bar
and of course the only lively pool & night club in Bangkok.
7. OCEAN BRANDING:
THE OCEAN BEACH GIRLS:
Ocean is going to focus his
branding on a small team of bikini
girls having fun by the pool
8. OCEAN ENTERTAINMENT PLAN:
Aim to become the only Night club by the pool in Bangkok
Like a real & lively Beach Club in the heart of Bangkok
DJ by the pool every night
Daily entertainment theme (ladies night..)
Bikini Hostesses by the pool
Huge pool parties every week end
10. MARKETING PLAN
TOURIST MARKET:
TAXI COMMISSION: to become the only club in town to give a commission to taxi during the
afternoon time
CONCIERGE COMMISSION
ENTERTAINMENT WEBSITE
EXPATS MARKET:
Social media marketing
VIP CARDS
Weekly private events
THAI LADIES:
Ladies relationship management
Database management
Rewards
Commission
Free drinks
Bikini competition
13. COMPETITORS ANALYSIS
Even if there is new Beach clubs opening every months in
Samui, Phuket and Pattaya…No competitors are yet
established in Bangkok.
14. OPERATION PLAN
COVER THE POOL AREA WITH A ROOF
ELECTRIC PLAN TO BE REVIEWED: extra aircon, light&sound…
AIRCON AROUND THE POOL
LIGHTING EFFECT BY THE POOL
ANTI SLIPPERY FLOOR AT THE BAR
EXTRA DECORATION AT THE MAIN BAR
ROOMS TO BE REFRESHED
ENTRANCE SIGN
15. OPERATION PLAN
POOL ENCLOSURE LEAN TO THE WALL
Temperature control
No rain
Noise control
24 hrs usage of the pool…
16. TIMELINE
OCEAN to be closed during 2 months for the roof set up:
August & September
Soft re-opening in September
Grand opening early October
17. FINANCIAL PLAN
INVESTMENT NEEDED: 6 to 10 M B
ROOF: 3 to 5 M B
ELECTRIC:250.000 B
AIRCON: 600.000B
BAR: 400.000B
CASH FLOW: 1 MB
ROOMS:250.000B
Marketing & Entertainment: 500.000 B
OTHER: 500.000 B
18. FINANCIAL FORECAST
MONTHLY EXPENSES
Breakeven at 1.7 M
MONTHLY REVENUE
Rooms:500.000
Night club: 200.000
SPA: 50.000
RESTAURANT:300.000
Bar:: 600.000
Week end parties: 1M
Financial docs available
• Actual P&L 2015
• Forecast after renovation
PROFIT OBJECTIVE: 1 M per Month
