This was a class provided for Century 21 Mcmullen Real Estate group in Chicago. They learned how to pan and execute on Facebook LIVE. We generated several videos in the class and had fun!

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Flash Class
Facebook LIVE
How to Generate More Buyers
Real Estate Edition

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Flash Class
Facebook LIVE
Your Coach Today
Dean DeLisle

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Flash Class
Facebook LIVE
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

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Flash Class
Facebook LIVE
How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE
ONE TO ONE
SELLING!
8,000 to 1 Reach!

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Flash Class
Facebook LIVE
Facebook Video Activity
WITH
NO
DOLLAR$!

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Flash Class
Facebook LIVE
BEFORE THE POWER MOVES - Your Professional Profile
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?

7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Flash Class
Facebook LIVE
What is Facebook Live?
Facebook Live is a basic feature that offers live-
streaming video capabilities to users
• Attract more followers. Users that follow you will be notified when you go live
with a broadcast, so try to attract more regular “followers” on the platform.
• Let your users know in advance that you’re planning to broadcast. It won’t
do you much good to broadcast if nobody’s prepared for it. Make an
announcement—preferably several announcements—in advance to let your
users know what they can expect.
• Check your connection. Double check your connection speed and reliability,
and use Wi-Fi if you can. The last thing you want is for your stream to cut out in
the middle of an important moment.
• Write an awesome headline. It’s really a description. Either way, it’s what
people will read before they decide to tune in, so make sure it’s accurate and
compelling enough to encourage participation.
• Engage with your viewers. Show appreciation to your users and attract new
ones by engaging with them. Ask for feedback, respond to questions, and make
the experience as participatory as possible.

8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Flash Class
Facebook LIVE
ZMOT of Live Stream and Videos!
As a realtor, did you know that 9 out of 10
home buyers today rely on the internet as
one of their primary research sources?
And studies show that many of those home
buyers are watching real estate videos to
help in their decision-making process

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Flash Class
Facebook LIVE
ZMOT of Live Stream!

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Flash Class
Facebook LIVE
Some other Reasons..
Here are a few other reasons you should use Facebook Live Video as a realtor:
• Facebook recently updated its news feed algorithm to give Facebook Live
Videos major preferential treatment, which means there’s a better chance
people will see your live videos than your other content.
• Facebook Live Videos stay on your Facebook page so followers who miss the
live broadcasts can easily view them later.
• You can pin a Live Video to the top of your Facebook page, and that video
could be a featured property overview, a client testimonial, or something
else that helps you win more business.

11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Flash Class
Facebook LIVE
Use For Real Estate
Here are ways you should use Facebook Live Video as a realtor:
• Virtual Open House
• Client Testimonials
• Guide the Client – NO SCRIPT!
• Local Sightseeing
• Neighborhood Tours
• Real Estate Tips
• Q&A Sessions

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Flash Class
Facebook LIVE
Power Move #1 – Plan Your Production
• One day ahead – plot your topic
• Know your target – speak to them!
• Tell them ahead of time
• Think headline, #Hashtags and @Tagging
• Personal or Business?
• Determine best time for audience
• Know where you are taking them next!

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Flash Class
Facebook LIVE
Power Move #2 – Talk “with” your audience

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Flash Class
Facebook LIVE
Power Move #3 – C.T.A
C - CALL
T - TO
A - ACTION
Live Demo – NEXT!

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Flash Class
Facebook LIVE
Prep for Live Demo!

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Flash Class
Facebook LIVE
Assignment
• Go to Social Jack Facebook Page
• Like Page
• View and comment on Video
• Fix your profiles – look good!
• Be complete – Be relevant
• What will you do for others?
• Try Facebook Live
• Plan
• Engage
• Call To Action!

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Flash Class
Facebook LIVE
Questions?

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Flash Class
Facebook LIVE
www.SocialJack.com

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Flash Class
Facebook LIVE
Need Help?
• Coaching and Training
• Video Production Services
• Webinar Production Services
• Monthly Social Media Services

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Flash Class
Facebook LIVE
Thank You!

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Flash Class
Facebook LIVE
Connect WITH us!
Dean@forwardprogress.net