marketing, gamified, hardcore, casual, games, gamification, integrated solutions, digital, advergaming, ARG, ATL, BTL, TTL, 360, promo, advertising, hr, corporate relations, innovations, social, amplification, awareness, engagement, loyalty, trend, маркетинг, игрофикация, геймификация, хардкор, кэжуал, игры, интегрированные решения, реклама, корпоративная культура, инновации, внедрение

1. HC
mg

2. 2000-2012

4. brands
were sure
they will do
GREAT

5. marketeers
were
READY

6. but something did not CLICK

7. puzzle is still HALF-SOLVED

8. 2013-2016

10. 2012

11. HC
mg

12. CREATING AWARENESS
ENGAGING WITH PRODUCT
BUILDING UP LOYALTY

13. PLAYING WITH CUSTOMERS

14. ON COMMON GROUND

15. IN YOUR CUSTOM-CRAFTED
GAMIFIED COMMUNICATION

16. HARDCORE CASUAL
marketing gamified

17. A game is structured playing,
usually undertaken for enjoyment
and used as an educational tool

18. HC
mg
est. 2013

19. COMMON SENSE BRANDING
purpose
culture
personality

20. PURPOSE
making engagement enjoyable
next time
i win!
good game!

21. CULTURE
understanding both sides of the force
this is CASUAL

22. PERSONALITY
predator
achiever
socializer
explorer
achievement-driven explorer

23. READ MORE ON TOPIC
CHECK YOURSELF