63. a really odd number, don't you think?

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CONTENT
COVER PAGE BRANDING PACKAGING ONLINE
63. A odd number. Does it mean I did 63 Page 4 My name is Fakier and have been Page 5 Robisons Handmade Sweets Page 15 Vawter Page 18 Type Design Page 11 Online Banners
interviews, 63 holidays, 63 ways of eating a practising creative for the last 12 Page 6 Logo samples Page 17 Finishing Work and Renders Page 19 Type in Black Page 14 Powerpoint Templates
spaghetti, did 63 outragious things in my life, years. I had an interesting career in Page 9 Expanding your brand Page 22 We do Black Page 16 Inspirational Banners
lied 63 times, told the truth 63 times. a sense that I am categorised as a Page 13 Hello Page 23 Amazing typography Page 24 Website of Fakier Jacobs
Who knows. career freelancer. Not by choice but Page 25 Webskin for Rentokill Initial
It is a odd set of numbers but it is beautiful in due to chance. Webmailers
it’s design simplicity. Does it mean it is better
than 49, 75, 36 or 42. Who knows.
63 is 63. Does it mean or say or anything.
What do you think.

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FOREWORD FROM THE DESIGNER
“ This collection of works is a representation
of my portfolio, inspiration, real client
projects, typography, layout and design.
It’s about my individuality”.
Fakier Jacobs

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About me
My name is Fakier and have been
a practising creative for the last 12
years. I had an interesting career in
a sense that I am categorised as a
career freelancer. Not by choice but
due to chance.
I am married with 2 kids, the joy and
bane of my life. Mostly joy.
I enjoy what I do and give 200% to
any job, contract or freelance.
Top: Fakier Jacobs
Top Left:Type poster
Bottom Right: Theatre of Dreams poster
“Be sensitive to how your project will influence your client’s
believe in you”
In September 2012 I was freelancing at Salient in a communications by designing aesthetically effective I also designed 3D lenticular and illustrative designs.
DTP and finishing artist capacity. I design and create,- artwork that meets the client’s communication requirements.
for print, a non-foods catalogue for the OK Franchise I also produce web and flash modules for maintaining client web And at the start of it all began with my internship as a
Division. I also assisted in other projects for the initiatives and websites. trainee creative director/graphic artist at the ad agency
Shoprite Group in Africa which include finishing work The Teamworks. In this capacity I was mentored in all
on AFCON posters and more. I was contracted by the Faircape Group of Companies for the aspects the creative process of conceptual design to
period of July to October 2011 as a web administrator/developer post-production.
And just before that I was at Just Design Agency also and graphic designer. My responsibilities were to design and
DTP and finishing artist capacity on a few projects, build microsites, design HTML newsletters, event invites and I am a dynamic, self-motivated and forward thinking
until a senior finished artist was contracted. I assisted general mailers. Design all marketing and advertising who works well individually and in a team environment.
on the new I&J sweet chilli packaging, finish art on the material, corporate IDs for all Faircape departments and I have effective interpersonal communication skills,
new Nederburg 2-glass pack for South-Africa, as well external clients. Design and create flash for website content. deadline driven approach to projects, technology and
as packaging Savannah Australia, New-Zealand and Management of all databases. web trend enthusiast with wxcellent design and
Africa. typography knowledge. Wide range of design styles.
This was good project.
Admakers International. What can i say. In July 2012 Thanks for taking the time to look over my curriculum
assist with overflow work in this very busy design And then I went back to another 6-month internship at an audit vitae. If you haven’t already, please view my portfolio at:
studio. I assist in design and layout, DTP and finished firm called Mazars doing all in-house design which including: www.fakierjacobs.co.za
artwork across various marketing materials and work conference design, event invites and public all relations,
in strict accordance to the brand’s guidelines and corporate rebranding, technical and training books, HTML
standards. mailers, e-learning and all design related queries.
Achievement Awards Group. In the same time period I was freelancing for a company
called African Legends which had recently expanded into
Between the period of January and July 2012 I was confectionary. I designed the various logo product tags and
contracted by the Achievement Awards Group on a labels, packaging and event banners.
internship too poduce printed and electronic

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An English campaign to show big, bold flavor and attitude of a
confectionary brand.
If you understand that Robisons Handmade Sweets is not a
chocolate manufacturer, but a family brand that wants to share
the love for all things sweets with the rest of Africa.
The client wanted a relevant and engaging identity to help
reconnect people with the sweets of their childhood.

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YOU
CANNOT
NOT Logo of Fakier Jacobs
I wanted a brand that is both modern and vintage. A brand that can
crossover as a design or typographical entity.
COMMUNI- The Coffee Shop
The client, L Albertus, started a new coffee shop venture and she wanted a
brand that is all about coffee. A logo that can be added on to crockery, foam
CATE
cups, take-away bags. I gave her logo incorporating both the name and the
representation of her business.
Amaswidi
The client, African Legends, an import|export company that deals with
trinkets recently started a confectionary venture. The client wanted a
brand that says “made in Africa for African”. So I gave the the Amaswidi
which means sweets and the logo is a elephant which is a
Branding is an important part of internet idea or image of a specific product or service, which in turn lets representaion of Africa.
commerce, as branding allows companies visitors easily discovery the new brand.
to build their reputations as well as expand
beyond the original product and service, Branding is also a way to build an important company asset,
and add to the revenue generated by the which is a good reputation. Whether a company has no
original brand. reputation, or a less than stellar reputation, branding can help
Write-on Communication
change that. Branding can build an expectation about the
The client believes in the written word, in all it’s prim and proper form.
When working on branding, or building a company services or products, and can encourage the company The client wanted a brand that is timeless and but can grow in the modern world
brand, companies that are using web to maintain that expectation, or exceed them, bringing better
pages and search engine optimization products and services to the market place.
have a few details to work out before
being able to build a successful brand.
Coordinating domain names and brand Defining Your Brand
names are an important part of finding Defining your brand is like a journey of business self-discovery. It
and keeping visitors and clients, as well as can be difficult, time-consuming and uncomfortable. It requires,
branding a new company. Butterfly Kidz Couture
at the very least, that you answer the questions below:
The client required a logo for her labels, tags and invoices. The client makes and
sells children clothing.
Coordination of a domain name and Get a great logo. Place it everywhere.
brand names lends identification to the

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In this magazine layout wanted to create the symmetry between
type and image. The type had to show off the cohesiveness
of the image and vice versa. I also wanted negative space to
enhace both pieces and I think I have achieved that.

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THE
Freelancing is great. It gives you the ability to
work your own hours, choose the clients you
TRUTH
work for and never have to answer to a boss
again.
ABOUT
You’ve heard that all before, right?
FREE-
Well, what if I told you that the entire phrase
“freedom as a freelancer” is complete shit
and you’ll never be truly free as a freelancer?
LANCING The truth about freelancing
Some people might not like this harsh reality,
but the simple fact is this – freelancers have
bosses, deadlines, work hours & stress just
like 9-5 workers do.
Yes, there are benefits to freelancing, just like
there are drawbacks to freelancing, but what
I want to debunk in this post is the notion that
when you become a freelancer, you become
free and independent.
That’s bullshit.
Every client you get is your boss. Once you
sign a contract and begin working with them,
you’re actually working for them. What they
want, what they request, what they ask to
be changed – you’re just reacting to their
actions.
Want more time off to do your own thing?
Freelancers generally work more hours than
your average 9-5 worker does. You might get
to choose to work in the morning or in the
dead of night, but the hours will suck.
Remember that check you got every Friday
from your boss? Yeah, those days are gone.
Freelancers tend to get paid late by clients –
or even worse, not at all – on a regular basis.
The feast or famine cycle is real and it does a
number on your pay days.
~ Taken from www.guerrillafreelancing.com

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A
PICTURE
TELLS A
THOUSAND STORIES
Photographs, either still or moving, rely on emotional processing. To
the mind, they are the meaning themselves , and therefore need
no translation. Of course, any photograph is the product of an
artist’s conception. He selects, frames, composes,
determines exposure, angle, distances, depth, etc.,
to present whatever emotional message
he desires. Nonetheless, a photograph
has an immediate impact on
the viewer, with no
intervening step between
perception and
reaction.
John Lucas

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Compensated Banner Ads
As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right
ones. You need to ensure that the website produces the amount of traffic that they say and that they
possess your advert placed in a way that invites people to click without being too pushy. You also want
to select a site that doesn’t house a lot of other banners on the same page as yours or that we now have
no competitor links on the same page. All in all, banner ads can end up being profitable for your website
if you go about it the right way.
...Online advertising isn’t about mountains of facts or
reams of research. It’s about distelling this raw opportunity
into a compelling and profitable advantage.

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Powerpoint and Word Templates
Right Top: Powerpoint template for Blackberry Advantage
Right Bottom: Powerpoint template for South-African Breweries
Left: Hungry Lion poster

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Middle: Magazine layout with image
Insert top: Mode Magazine cover
Insert top: Hello layout

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inspirational words of wisdom

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3d lunch box magnet for Robison’s Homemade Sweets
Step 1
Received the brief and started with the sketches - I had to created 3 variants
to showcase movement
Step 2
Scanned the images into Illustrator where I started filling into with color
Step 3
Took the design from Illustrator into Photoshop where I started filling
Top: Illustration design for a lunch box magnet it with gradients, depth and small creative touches
Step 4
The final designs were sent away to a niche company specialising in 3d
design. This is what the final product, with 3d movement looks like.

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The first packages used the natural materials available at the time: Baskets of reeds, wineskins
(Bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc.
Processed materials were used to form packages as they were developed: for example, early
glass and bronze vessels. The study of old packages is an important aspect of archaeology.
The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler
visiting markets in Cairo noted that vegetables, spices and hardware were wrapped in paper for
the customers after they were sold. Iron and tin plated steel were used to make cans in the early
19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the
late 19th century.
In 1952, Michigan State University became the first university in the world to offer a degree in
Packaging Engineering. Packaging advancements in the early 20th century included Bakelite
closures on bottles, transparent cellophane overwraps and panels on cartons, increased
processing efficiency and improved food safety. As additional materials such asaluminum and
several types of plastic were developed, they were incorporated into packages to improve
performance and functionality.In-plant recycling has long been common for production of
packaging materials. Post-consumer recycling of aluminum and paper based products has been
economical for many years: since the 1980s, post-consumer recycling has increased due to
curbside recycling, consumer awareness, and regulatory pressure.
DA RK
Importantly when you consider that more than 70% of purchasing decisions are made at the shelf.
Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then
that pack has got to work hard.
premium vodka wit h
sparklin g spring water
& A FIERY BLAST
premium vodka with
sparkling spring water
with a hint of
WOODED HONEY
Film packaging for Savannah Australia Packaging for new Vawter cans at Just Design

17. Competition closes 31
Decem
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for details . SMS charge
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Finishing Art and Renders
SUMMER
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Summe r 4 the code
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a.co.za for details .
Visit www.s avann a.co.za ber 2012. Terms and conditions apply.
closes Decem
Competition closes 31

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A

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w a t e r p a r k

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Top: Funny Cigar
Middle: Popstyle
Bottom: Slow Day
Opposite page: Type Abuse

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www.fakierjacobs.co.za

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Top: Webskin for Rentokill website
Opposite Left: Emailer for Protea Chemicals
CONNECT Opposite Right: Emailer for Renault South-Africa