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1
PHILL DODD
DIRECTOR OF UX / JAM3
The Emergence
& Convergence of AR
JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND
EXPERIENC...
2
3
Start with story
01
5
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Start with story
01
02
6
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
...
7
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
...
8
What is it capable of?
How are people using it?
Understand the tool
9
What is it capable of?
How are people using it?
Understand the tool
10
ENTERTAINMENT
11
ENTERTAINMENT
EDUCATION
12
ENTERTAINMENT
EDUCATION
UTILITY
13
ENTERTAINMENT
EDUCATION
UTILITY
INVERSION
14
What is it capable of?
How are people using it?
Understand the tool
WOW QUICKLY
16
CRISIS
CLIMAX
FALLING
ACTION
OPENING
17
CRISIS
CLIMAX
FALLING
ACTION
OPENING
WOW
FIRST 15 SECONDS
BUILD FOR
LAZINESS
19
20
21
22
23
24
25
MY VIEWPOINT YOUR VIEWPOINT
26
Use screen UI
01
27
Allow jump in and jump out
Use screen UI
01
02
28
Allow jump in and jump out
Gamify with rewards
Use screen UI
01
02
03
BE A STAGE
MAGICIAN
30
SCREEN
31
SCREEN VR
32
SCREEN VR AR
33
34
LIGHT AUDIO NARRATION
MOVEMENT INTERFACE TRAINING
35
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02...
36
37
38
Multi-competency is paramount
01
39
Waterfall is done
Multi-competency is paramount
01
02
40
Waterfall is done
Prototype. Test. Prototype. Test. Prototype. Test. Pr
Multi-competency is paramount
01
02
03
41
42
NARRATIVE
DESIGN
43
GAME
DESIGN
NARRATIVE
DESIGN
44
GAME
DESIGN
PRODUCT
DESIGN
NARRATIVE
DESIGN
45
Blueprint
01
46
STORY BEATS
47
STORY BEATS
CONCEPT
48
STORY BEATS
CONCEPT
ARCHITECT
49
Prototype
Blueprint
01
02
50
3D
MOTION
AUDIO
51
3D
MOTION
AUDIO
DXM SPRINTS
52
3D
MOTION
AUDIO
DXM SPRINTS
TEST
53
Prototype
Produce
Blueprint
01
02
03
54
ALPHA
Level Blocking
Core Functionality
Lighting & Texturing Rig
BETA
Full Textures & Lighting
Animations
All Interacti...
55
56
Understand the tool
Build with a multi-competency team
Start with story
01
02
03
57
MOBILE AR
58
MAGIC LEAP ONE
59
2020+
(NOT)
60JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND
EXPERIENCE STUDIO
THANK YOU.
The Emergence & Convergence of AR
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The Emergence & Convergence of AR

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Presented at FITC Toronto 2018
Details at http://fitc.ca/event/to18/

Presented by Phill Dodd, Jam3

Overview
It’s happening again. Augmented reality is the latest “Shiny New Thing” that every client wants. They’ve seen that Google Star Wars thing, or played Pokemon Go. We have to find that ‘nice’ way to deflect their urge for innovation and apply AR in the right way. At the same time, there are challenges to creating for AR: it requires us to integrate talent across strategy, UX, motion, 3D, AI, writing and tech.

In this talk Phill will share what he’s learned executing immersive augmented storytelling, such as how to identify AR opportunities, how to implement and prime the production team.

Objective
Explore how immersive storytelling is evolving and an exploration of the implications on when to choose AR and how to execute.

Target Audience
EPs, strategists, UX/UI designers, creative technologists

Four Things Audience Members Will Learn
How immersive storytelling is evolving
How to unearth the right application for AR
AR UX/UI considerations
New teamwork dynamics

Published in: Technology
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The Emergence & Convergence of AR

  1. 1. 1 PHILL DODD DIRECTOR OF UX / JAM3 The Emergence & Convergence of AR JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND EXPERIENCE STUDIO
  2. 2. 2
  3. 3. 3 Start with story 01
  4. 4. 5 Explore the palette Web App Voice Chatbots Installation Event 360 VR AR AI … Start with story 01 02
  5. 5. 6 Explore the palette Web App Voice Chatbots Installation Event 360 VR AR AI … Understand the tool Start with story 01 02 03
  6. 6. 7 Explore the palette Web App Voice Chatbots Installation Event 360 VR AR AI … Understand the tool Start with story 01 02 03
  7. 7. 8 What is it capable of? How are people using it? Understand the tool
  8. 8. 9 What is it capable of? How are people using it? Understand the tool
  9. 9. 10 ENTERTAINMENT
  10. 10. 11 ENTERTAINMENT EDUCATION
  11. 11. 12 ENTERTAINMENT EDUCATION UTILITY
  12. 12. 13 ENTERTAINMENT EDUCATION UTILITY INVERSION
  13. 13. 14 What is it capable of? How are people using it? Understand the tool
  14. 14. WOW QUICKLY
  15. 15. 16 CRISIS CLIMAX FALLING ACTION OPENING
  16. 16. 17 CRISIS CLIMAX FALLING ACTION OPENING WOW FIRST 15 SECONDS
  17. 17. BUILD FOR LAZINESS
  18. 18. 19
  19. 19. 20
  20. 20. 21
  21. 21. 22
  22. 22. 23
  23. 23. 24
  24. 24. 25 MY VIEWPOINT YOUR VIEWPOINT
  25. 25. 26 Use screen UI 01
  26. 26. 27 Allow jump in and jump out Use screen UI 01 02
  27. 27. 28 Allow jump in and jump out Gamify with rewards Use screen UI 01 02 03
  28. 28. BE A STAGE MAGICIAN
  29. 29. 30 SCREEN
  30. 30. 31 SCREEN VR
  31. 31. 32 SCREEN VR AR
  32. 32. 33
  33. 33. 34 LIGHT AUDIO NARRATION MOVEMENT INTERFACE TRAINING
  34. 34. 35 Explore the palette Web App Voice Chatbots Installation Event 360 VR AR AI … Understand the tool Start with story 01 02 03
  35. 35. 36
  36. 36. 37
  37. 37. 38 Multi-competency is paramount 01
  38. 38. 39 Waterfall is done Multi-competency is paramount 01 02
  39. 39. 40 Waterfall is done Prototype. Test. Prototype. Test. Prototype. Test. Pr Multi-competency is paramount 01 02 03
  40. 40. 41
  41. 41. 42 NARRATIVE DESIGN
  42. 42. 43 GAME DESIGN NARRATIVE DESIGN
  43. 43. 44 GAME DESIGN PRODUCT DESIGN NARRATIVE DESIGN
  44. 44. 45 Blueprint 01
  45. 45. 46 STORY BEATS
  46. 46. 47 STORY BEATS CONCEPT
  47. 47. 48 STORY BEATS CONCEPT ARCHITECT
  48. 48. 49 Prototype Blueprint 01 02
  49. 49. 50 3D MOTION AUDIO
  50. 50. 51 3D MOTION AUDIO DXM SPRINTS
  51. 51. 52 3D MOTION AUDIO DXM SPRINTS TEST
  52. 52. 53 Prototype Produce Blueprint 01 02 03
  53. 53. 54 ALPHA Level Blocking Core Functionality Lighting & Texturing Rig BETA Full Textures & Lighting Animations All Interactions LAUNCH Roadmap User Feedback Analytics
  54. 54. 55
  55. 55. 56 Understand the tool Build with a multi-competency team Start with story 01 02 03
  56. 56. 57 MOBILE AR
  57. 57. 58 MAGIC LEAP ONE
  58. 58. 59 2020+ (NOT)
  59. 59. 60JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND EXPERIENCE STUDIO THANK YOU.

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