Presented at FITC Toronto 2018 Details at http://fitc.ca/event/to18/ Presented by Phill Dodd, Jam3 Overview It’s happening again. Augmented reality is the latest “Shiny New Thing” that every client wants. They’ve seen that Google Star Wars thing, or played Pokemon Go. We have to find that ‘nice’ way to deflect their urge for innovation and apply AR in the right way. At the same time, there are challenges to creating for AR: it requires us to integrate talent across strategy, UX, motion, 3D, AI, writing and tech. In this talk Phill will share what he’s learned executing immersive augmented storytelling, such as how to identify AR opportunities, how to implement and prime the production team. Objective Explore how immersive storytelling is evolving and an exploration of the implications on when to choose AR and how to execute. Target Audience EPs, strategists, UX/UI designers, creative technologists Four Things Audience Members Will Learn How immersive storytelling is evolving How to unearth the right application for AR AR UX/UI considerations New teamwork dynamics

1. 1
PHILL DODD
DIRECTOR OF UX / JAM3
The Emergence
& Convergence of AR
JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND
EXPERIENCE STUDIO

2. 2

3. 3
Start with story
01

5. 5
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Start with story
01
02

6. 6
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
03

7. 7
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
03

8. 8
What is it capable of?
How are people using it?
Understand the tool

9. 9
What is it capable of?
How are people using it?
Understand the tool

10. 10
ENTERTAINMENT

11. 11
ENTERTAINMENT
EDUCATION

12. 12
ENTERTAINMENT
EDUCATION
UTILITY

13. 13
ENTERTAINMENT
EDUCATION
UTILITY
INVERSION

14. 14
What is it capable of?
How are people using it?
Understand the tool

15. WOW QUICKLY

16. 16
CRISIS
CLIMAX
FALLING
ACTION
OPENING

17. 17
CRISIS
CLIMAX
FALLING
ACTION
OPENING
WOW
FIRST 15 SECONDS

18. BUILD FOR
LAZINESS

19. 19

20. 20

21. 21

22. 22

23. 23

24. 24

25. 25
MY VIEWPOINT YOUR VIEWPOINT

26. 26
Use screen UI
01

27. 27
Allow jump in and jump out
Use screen UI
01
02

28. 28
Allow jump in and jump out
Gamify with rewards
Use screen UI
01
02
03

29. BE A STAGE
MAGICIAN

30. 30
SCREEN

31. 31
SCREEN VR

32. 32
SCREEN VR AR

33. 33

34. 34
LIGHT AUDIO NARRATION
MOVEMENT INTERFACE TRAINING

35. 35
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
03

36. 36

37. 37

38. 38
Multi-competency is paramount
01

39. 39
Waterfall is done
Multi-competency is paramount
01
02

40. 40
Waterfall is done
Prototype. Test. Prototype. Test. Prototype. Test. Pr
Multi-competency is paramount
01
02
03

41. 41

42. 42
NARRATIVE
DESIGN

43. 43
GAME
DESIGN
NARRATIVE
DESIGN

44. 44
GAME
DESIGN
PRODUCT
DESIGN
NARRATIVE
DESIGN

45. 45
Blueprint
01

46. 46
STORY BEATS

47. 47
STORY BEATS
CONCEPT

48. 48
STORY BEATS
CONCEPT
ARCHITECT

49. 49
Prototype
Blueprint
01
02

50. 50
3D
MOTION
AUDIO

51. 51
3D
MOTION
AUDIO
DXM SPRINTS

52. 52
3D
MOTION
AUDIO
DXM SPRINTS
TEST

53. 53
Prototype
Produce
Blueprint
01
02
03

54. 54
ALPHA
Level Blocking
Core Functionality
Lighting & Texturing Rig
BETA
Full Textures & Lighting
Animations
All Interactions
LAUNCH
Roadmap
User Feedback
Analytics

55. 55

56. 56
Understand the tool
Build with a multi-competency team
Start with story
01
02
03

57. 57
MOBILE AR

58. 58
MAGIC LEAP ONE

59. 59
2020+
(NOT)

60. 60JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND
EXPERIENCE STUDIO
THANK YOU.