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Social Media ROI 101
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Christopher Penn
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How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com
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Social Media ROI 101
1.
ROI 101 Christopher S. Penn CMO,
Edvisors, Inc.
2.
3.
Please consider whether
you actually need to print this.
4.
5.
6.
RETURN
on INVESTMENT
7.
8.
$
9.
$
10.
$1.00
11.
$?
12.
Profitability
13.
2 things I
hate
14.
15.
ROI
16.
17.
RETURN
on INVESTMENT
18.
INVESTMENT
19.
20.
21.
Income / 2080
= hourly rate
22.
$40,000 / year
= $19.23 / hour
23.
24.
RETURN
25.
Audience Prospects Leads
Sales
26.
27.
28.
What’s the ROI
of social media and the steakhouse?
29.
Audience
Prospects Leads $458,700 Sales 5,924 checks
30.
Audience
Prospects Leads $77.43/check Sales
31.
Audience
Prospects 25/month Leads $77.43/check Sales
32.
33.
Audience
621/year Prospects 300/year Leads $77.43/check Sales
34.
35.
9,933/year
Audience 621/year Prospects 300/year Leads $77.43/check Sales
36.
9,933/year
Audience Prospects $23,229 Leads $77.43/check Sales
37.
9,933/year
Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
38.
$2.34
39.
40.
143 visits from
social media sites x $2.34/visit = $334.62
41.
time and effort
for the year
42.
$? < $334.62
43.
44.
45.
46.
RETURN
on INVESTMENT
47.
how to improve RETURN
on INVESTMENT
48.
9,933/year
Audience 621/year Prospects 300/year Leads $77.43/check Sales
49.
Audience
Prospects Leads $77.43/check Sales
50.
51.
If you’d like
to sell more stuff to 2 million college students a month, see me after this.
52.
Audience
Prospects 300/year Leads Sales
53.
54.
Audience 621/year
Prospects Leads Sales
55.
Google Optimizer
56.
Clickheat
57.
9,933/year
Audience Prospects Leads Sales
58.
Google Analytics
59.
another link beggar...
60.
61.
Google Analytics
62.
Google Analytics
63.
Google Analytics
64.
Google Analytics
65.
Tools mentioned: • Google
Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet blog.edvisors.com
66.
If you’d like
to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
67.
Christopher S. Penn
www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan tetsu Steve Snodgrass
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