Social Media ROI 101
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The document discusses return on investment (ROI) for social media marketing efforts for a steakhouse. It provides an example where 143 social media visits resulted in $334.62 in revenue. It notes that the time and effort spent on social media must generate more revenue than just letting prospective customers visit the site organically. The document recommends tools for improving ROI like Google Analytics, Google Website Optimizer, Clickheat, and spreadsheets. It encourages interested parties to contact the author Christopher Penn at Edvisors if they want to sell more to the 2 million college students Edvisors reaches each month.
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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Social Media ROI 101
- 1. ROI 101 Christopher S. Penn CMO, Edvisors, Inc.
- 3. Please consider whether you actually need to print this.
- 6. RETURN on INVESTMENT
- 8. $
- 9. $
- 10. $1.00
- 11. $?
- 12. Profitability
- 13. 2 things I hate
- 15. ROI
- 17. RETURN on INVESTMENT
- 18. INVESTMENT
- 21. Income / 2080 = hourly rate
- 22. $40,000 / year = $19.23 / hour
- 24. RETURN
- 25. Audience Prospects Leads Sales
- 28. What’s the ROI of social media and the steakhouse?
- 29. Audience Prospects Leads $458,700 Sales 5,924 checks
- 30. Audience Prospects Leads $77.43/check Sales
- 31. Audience Prospects 25/month Leads $77.43/check Sales
- 33. Audience 621/year Prospects 300/year Leads $77.43/check Sales
- 35. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
- 36. 9,933/year Audience Prospects $23,229 Leads $77.43/check Sales
- 37. 9,933/year Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
- 38. $2.34
- 40. 143 visits from social media sites x $2.34/visit = $334.62
- 41. time and effort for the year
- 42. $? < $334.62
- 46. RETURN on INVESTMENT
- 47. how to improve RETURN on INVESTMENT
- 48. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
- 49. Audience Prospects Leads $77.43/check Sales
- 51. If you’d like to sell more stuff to 2 million college students a month, see me after this.
- 52. Audience Prospects 300/year Leads Sales
- 54. Audience 621/year Prospects Leads Sales
- 55. Google Optimizer
- 56. Clickheat
- 57. 9,933/year Audience Prospects Leads Sales
- 58. Google Analytics
- 61. Google Analytics
- 62. Google Analytics
- 63. Google Analytics
- 64. Google Analytics
- 65. Tools mentioned: • Google Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet blog.edvisors.com
- 66. If you’d like to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
- 67. Christopher S. Penn www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan tetsu Steve Snodgrass