1. up
turn it
What does it mean when we say turn it up? Is it a promise?
Strategy? Demand? Rallying cry? The answer is, “All of the above – and much
more.” For us, turn it up is an all-encompassing state of mind. It’s never being
satisfied with the status quo. It’s asking more questions and finding better
answers. It’s working harder to serve our customers, providing them an ever-
higher standard of cleaning, sanitation and service excellence.
It’s what Ecolab is all about – and it’s everything you’ll read about in this
report. So turn the page. And turn it up.

2. Ecolab
overview
Ecolab has been turning it up since 1923, the dawn of an age in which the restaurant and lodging industries would flourish like
never before. Over the years, we have expanded our horizons to serve hospitals, food and beverage plants, laundries, retail and
commercial properties, schools and more, surrounding our customers with an ever-greater array of products and services.
We’ve also extended our scope globally. Today, we reach more than 160 countries throughout North America, Europe, Asia
Pacific, Latin America, the Middle East and Africa via direct operations, joint ventures, distributors, licensees and export activities.
In our largest market, the United States, we currently do business through nine complementary business units: Institutional, Pest
Elimination, Kay, Food & Beverage, Professional Products, GCS Service, Textile Care, Vehicle Care and Water Care Services – many
of which are being expanded to new markets worldwide.
Our Circle the Customer - Circle the Globe strategy not only translates directly into safer food and clean, sanitary
surroundings, but also into growth – fulfilling Ecolab’s mission to provide superior value to our customers and shareholders.
provided
Services/products
Institutional Professional Products
Products, programs and services for the foodservice and hospitality Janitorial cleaning and infection prevention products, programs
industries, including warewashing, on-premise laundry, housekeeping, and systems for the commercial, industrial and healthcare markets.
water filtration and conditioning, specialty kitchen and laundry prod-
ucts, kitchen exhaust cleaning and rooftop grease containment, and GCS Service
pool and spa management. Service and parts for the repair and maintenance of commercial
foodservice equipment.
Pest Elimination
Services and technology for commercial pest elimination and prevention, Textile Care
and grease elimination. Cleaning and sanitizing products and services for commercial
and shirt laundries.
Kay
Cleaning and sanitizing products, services and training programs for Vehicle Care
the quickservice restaurant, convenience store and food retail markets. Cleaning and appearance products and programs for vehicle rental,
commercial and retail car wash operations.
Food & Beverage
Cleaning and sanitizing products, equipment, systems and services for Water Care Services
the agribusiness, beverage, brewery, pharmaceutical, dairy and food Water treatment programs for boilers, cooling water and waste
processing industries. treatment systems.

3. associates
Services-and-sales
December 31 2000 2001 2002
Ecolab
Institutional 2,975 2,985 3,125
Business Mix (Percent) Net Sales Pest Elimination 1,475 1,450 1,555
(Dollars in millions)
Kay 180 235 245
s International 43% Food & Beverage 410 385 395
$3,404
Europe 29%
Professional Products 195 190 175
Asia Pacific 7%
Canada 3%
GCS Service 415 560 530
Latin America 3%
Africa/Export 1% Textile Care 125 125 95
$2,321
$2,231
Vehicle Care 95 100 100
United Sates 57%
s Institutional 28%
Water Care Services 90 100 100
s Food & Beverage 8%
s Pest Elimination 5% Europe 2,460 2,570 3,250
s Kay 5%
Canada 300 320 320
s GCS Service 4%
s Professional Products 3%
Asia Pacific* 955 1,065 925
s Vehicle Care 2%
s Textile Care 1% Latin America 480 505 485
s Water Care Services 1%
Africa/Export 125 130 120
2002 2000 2001 2002 Total 10,280 10,720 11,420
*The 2002 decrease is due to the sale of the Hygiene Services business.
performance
Customers/markets Ecolab stock
served 2000 2001 2002
Quarter High Low High Low High Low
Customers
First $40.75 $28.00 $44.19 $37.88 $47.88 $38.86
s Restaurants
s Hotels Second 41.25 34.94 43.20 36.35 47.99 42.50
s Quickservice operations Third 40.00 33.25 42.00 28.50 49.02 36.53
s Food retail (grocery)
Fourth 45.69 34.06 41.05 34.20 50.40 41.41
s Schools
s Laundries
s Healthcare facilities
s Dairy farms and plants Ecolab Stock Performance Comparison
s Food, beverage and brewery processing plants
s Pharmaceutical and cosmetic facilities
$50 1.30
s Office buildings
$48
s Shopping malls 1.20
Ecolab, S&P 500 Indices
$46
s Light industry 1.10
Ecolab Stock Price
$44
s Fleet and vehicle wash 1.00
$42
0.90
$40
Markets $38
0.80
$36
s United States 0.70
$34
s Europe 0.60
$32
s Asia Pacific
4 1 2 3 4 1 2 3 4 1 2 3 4
s Canada
1999 2000 2001 2002
s Latin America
s Ecolab Stock Price s Ecolab Stock Price Index, Dec. 31, 1999 = 1.00 s S&P 500 Index, Dec. 31, 1999 = 1.00
s Africa /Export