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1. SWOT Analysis <br />Strengths <br />Strengths <br />Ability to understand customer’s needs and wants <br />Ability to understand customer’s needs and wants <br />Recognized and established brand name <br />Recognized and established brand name <br />Effective advertising capability <br />Effective advertising capability <br />Its after sells service <br />Its after seWeaknesses <br />Weaknesses <br />R&D is not close to the Hero manufacturing <br />R&D is not close to the Hero manufacturing <br />plant <br />plant <br />Hero is vulnerable in the joint venture <br />Hero is vulnerable in the joint venture <br />because Honda Motor Company has so <br />because Honda Motor Company has so <br />much power <br />much power <br />Brand name of Hero itself has no influence <br />Brand name of Hero itself has no influence <br />in the automobile industry. <br />in the automobile industry<br />Opportunities <br />Global expansion <br />Global expansion <br />Expansion of target market (include women) <br />Expansion of target market (include women) <br />Become India’s leader in the scooter market <br />BecomeWeaknesses <br />R&D is not close to the Hero manufacturing <br />R&D is not close to the Hero manufacturing <br />plant <br />plant <br />Hero is vulnerable in the joint venture <br />Hero is vulnerable in the joint venture Opportunities <br />Global expansion <br />Global expansion <br />Expansion of target market (include women) <br />Expansion of target market (include women) <br />Become India’s leader in the scooter market <br />Become India’s leader in the scooter market <br />Financial help easily available <br />Relatively low rate of interest and the discount of <br />prices offered by the dealers and manufacturers lead to <br />the increasing demand for two-wheeler vehicles <br />Large market for the high performance segment which <br />is increasing with the upliftment of the lifestyle of <br />people <br />Threats <br />Threats <br />Honda Motorcycles and Scooters India can take away <br />Honda Motorcycles and Scooters India can take away <br />market share and cause joint venture to go sour <br />market share and cause joint venture to go sour <br />Bajaj Motors is a strong competitor <br />Bajaj Motors is a strong competitor <br />The big giant like Harley-Davidson will introduce <br />The big giant like Harley-Davidson will introduce <br />soon in Indian market. <br />soon in Indian market. <br />FDI announced in Automobiles is 100%. <br />FDI announced in Automobiles is 100%. <br />Petrol price increasesPollution normsAluminum and steel price increases<br />because Honda Motor Company has so <br />because Honda Motor Company has so <br />much power <br />much power <br />Brand name of Hero itself has no influence <br />Brand name of Hero itself has no influence <br />in the automobile industry. <br />in the automobile industry<br /> Indi<br />Opportunities <br />Opportunities <br />Global expansion <br />Global expansion <br />Expansion of target market (include women) <br />Expansion of target market (include women) <br />Become India’s leader in the scooter market <br />Become India’s leader in the scooter market <br />Financial help easily available <br />Relatively low rate of interest and the discount of <br />prices offered by the dealers and manufacturers lead to <br />the increasing demand for two-wheeler vehicles <br />Large market for the high performance segment which <br />is increasing with the upliftment of the lifestyle of <br />people<br />a’s leader in the scooter market <br />Financial help easily available <br />Relatively low rate of interest and the discount of <br />prices offered by the dealers and manufacturers lead to <br />the increasing demand for two-wheeler vehicles <br />Large market for the high performance segment which <br />is increasing with the upliftment of the lifestyle of <br />people<br />lls service <br />TechnologyMaintenance cost is lowResell value is high<br />Company’s name is synonyThreats <br />Honda Motorcycles and Scooters India can take away <br />Honda Motorcycles and Scooters India can take away <br />market share and cause joint venture to go sour <br />market share and cause joint venture to go sour <br />Bajaj Motors is a strong competitor <br />Bajaj Motors is a strong competitor <br />The big giant like Harley-Davidson will introduce <br />The big giant like Harley-Davidson will introduce <br />soon in Indian market. <br />soon in Indian market. <br />FDI announced in Automobiles is 100%. <br />FDI announced in Automobiles is 100%. <br />Petrol price increasesPollution normsAluminum and steel price increases<br />mous with fuel-efficient <br />bikes and connectivity <br />mbaparadise<br />sliceshare.com <br />