Effectively Marketing The FGBMFI IN Your Locality

1. 2014 National Training
NT 1407

2. “But for your day-in year-out, I want
you SMALL , LOCAL and SENSITIVE
to me. I do not want uniformity I will
never take two men, or two places in
just the same way. Give me outlets for
my INFINITE VARIETY’
Demos Shakarian –Vision Intensified

3. • To demonstrate practical application of
the global vision and mission to your
locality.
• To showcase the relevance of the
Fellowship to the needs of the people
in different environment and situations
• To emphasize a DIVINE PATTERN-though
the vision is one, “every
chapter and every meeting is different”

4. According to Demos:
“…the vision is people, the vision is
God’s Holy Spirit changing lives. The
vision is God breaking the chains of
the devil and setting the captives
free”.

5. Every community/chapter must have a
character:
1. Age Bracket: Young, Middle-aged and
Retired.
2. Social Status: Youth, Executive and Eminent
Persons.
3. Profession: Military, Bankers and Civil
Servants, etc.
4. Marital Status: Single, Married, Parents and
Grand Parents

6. 1. SPIRITUALLY: What are the prevailing
spiritual needs of your community? Are
these needs being addressed effectively?
What’s the prevailing religion and belief?
2. PHYSICALLY: What are their health
needs?
3. SOCIALLY: How strong are their family
values? How’s social, economic and
political climate?

7. 1. CHAPTER OPERATIONS: Venue,
Meals.
2. CHAPTER PROGRAMMES: Outreaches,
Advances, Seminars, Relevant Topics
and Speakers.
Ask Yourself:
• WHAT ATTRACTS THEM?
• WHAT DRIVES THEM AWAY?
• WHAT RETAINS THEM?

8. • Market Place Outreaches
• Fire Teams
• Voice Walk
• Airlift
• Land Lift
• Trade Fairs
• Valentines Day
• Wedding Engagements and Receptions
• Birthdays
• Wake Keeps
• Condolence Visits
• Sports, Professional Conferences, e.t.c.

9. 1. Men are attracted to come.
2. They stay and grow
3. They show commitment
4. They become financially active.
5. They get testimonies
6. They invite others
7. The chapter is healthy
8. The vision is fulfilled.

10. “You have not chosen me, but I have
CHOSEN you, and ORDAINED you, to
go and BRING FORTH FRUIT and let
the fruit remain. That WHATSOEVER
you ask the father in my name, he may
give you”
John15:16

11. The people in your
community are your
customers
Package and advertise
your BRAND to
effectively meet their
needs
Your chapter is effective when you
retain old customers and attract
new ones.