1. READER PROFILE
GOING OUT
AND SPENDING
IS ALL PART
OF THE NEW INTERNET
94% use the Internet – 76% have
MUSIC SCENE Broadband MALE 69%
They go to gigs and live events Spend an average of 2.4 hours per day FEMALE 31%
–That’s almost 19 hours per week! AVERAGE AGE 24
NME readers spend WORKING FULL TIME 52%
£152 on footwear per year – CONSOLES AND GAMES WORKING PART TIME 7%
Total readership spends £46m £197 spent on consoles in the past year STILL STUDYING 29%
– Total readership spends £45m ABC1 65%
£532 on clothes per year – CIRCULATION: 40,948
Total readership spends £189m £108 spent on games – Total readership READERSHIP: 369,000
spends £18m
£1229 on audio equipment per year - ABCe UNIQUE USERS: 4,454,983
Total readership spend on audio 84% receive digital TV or satellite channels
For all advertising enquiries in NME
equipment £326m
NME READERS AGREE THAT: or on nme.com, please contact:
52% own a digital camera They spemd a lot of money on
clothes – 45% Neil McSteen, Ad Manager
£170 on digital cameras per year – 020 3148 6707
Total readership spend on digital Its important to be well informed neil_mcsteen@ipcmedia.com
cameras £4.6m about things – 92%
DVDS Its worth paying for extra quality www.nme.com www.ipcmedia.com/ignite
Buy an average of 5 DVDs per year – goods – 71%
Total readership buys 1.3m DVDs per year They like to try new drinks – 75%
Spend £66 on DVDs per year - Its important to them to look well Sources: TGI Jul 07-Jun 08/NRS Jul-Dec 08/ABC Jan-Jun 09/
Total readership spends of £18m on DVDs dressed – 71% NME Reader research 06/ABCe Jan-Jun 09 - nme.com