Publishing Expo 2008 Presentation
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Fernando Samaniego's Presentation at Publishing Expo 2008 in Moscow: Vocento Online - From Player To Market Leader. Fernando Samaniego is an International New Media Consultant.
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Publishing Expo 2008 Presentation
- 1. Vocento Online: From Player To Market Leader Moscow, July 03 Publishing Expo 2008 [email_address] fernandosamaniego.com International New Media Consulting S.L.
- 4. Threats To Local Press Readership declines Classifieds going online Smaller advertisers?
- 9. Competitive landscape in 2004: Big National Portals Large horizontal portals (generalist) OUR COMPETITORS One classifieds leader All large/strong projects were NATIONAL
- 12. Breaking News (loc. nat. internat.), TV Site(s), Vertical Contents, Soft + Hard Data Projects Technological Platforms Required Search E-commerce Mobile AdServer Editorial (CMS) Social Networks TV Platform B2C and C2C video Agenda Events, leisure
- 20. Increasing Profitability of Offline Classifieds + DAILY GENERALIST CLASSIFIEDS PORTAL THE GENERALIST PORTAL HELPS PAPERS AND VERTICAL CLASSIFIEDS SITES (CARS, EMPLOYMENT, HOUSING)
- 21. Unique Users Growth, Nov. 04 - Dec. 07 342% Fuente Nielsen / NetRatings Netview Enlargement of sampling 152% EL MUNDO PRISA MARKET VOCENTO 461% 749% VOCENTO
- 22. Revenues & Ebitda REVENUES (MM €) EBITDA (MM €) Source: Deloitte
- 28. Except for marketing, many cross media synergies are an illusion. Start-ups should not bother with them unless they consider them convenient. On Synergie s
Editor's Notes
- OPENING First I would like to thank Publishing Expo for having invited me to address this audience. I will concentrate on explaining how to build a national leading position in internet starting from a week local network of local portals. I will use the Vocento group experience to illustrate it. Vocento is a1 billion euro Media Company from Spain and I managed all new media operations from 2004 until end of 2007.