The document discusses real estate marketing strategies during economic downturns. It recommends increasing marketing budgets when competition is lower. It emphasizes online marketing and getting coverage on news sites and blogs. Specific strategies mentioned include highlighting green projects to save on energy costs, optimizing websites and content for search engines, and submitting articles to other sites to drive traffic back to company websites. Mistakes to avoid include lack of communication, unrealistic budgets, and leaving marketing to non-real estate specialists. The crisis creates opportunities for those who diversify services, strengthen their portfolio, and stay updated on market trends.