1Running head: BUSINESS MODEL AND STRATEGIC PLAN PART 1 1Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition Vanessa GerringIntegrated Business Topics / BUS475 April 10, 2017 Ramzy NoelBusiness Model and Strategic Plan Part IThis strategic plan will start with the development of a new service by our fictitious company DoctorsRUs. DoctorsRUs is a company that provides world-class healthcare to people in a local population. DoctorsRUs wants to branch out to be able to help as many people who need it at a competitive price. In the sections below, I will describe the service to be provided by the new division of DoctorsRUs; how the service will address our customers need and will achieve a competitive advantage; explain the business model and vision of the new division; explain how the vision aligns with the company’s vision and mission; summarize the division’s strategic direction; and define the division’s guiding principles. New Service Development DoctorsRUs has decided to create a new division of the company focusing on customer service and providing convenient healthcare to the local population. DoctorsRUs will create a home-based healthcare division that will send medical doctors directly to your home for basic medical care and treatment of minor medical conditions. Home-based medical services will replace traditional doctors’ offices for treatment of minor illnesses (cough, colds, flu, earaches, etc.), minor injuries (tick bites, minor burns and cuts, etc.), health screenings and monitoring (cholesterol checks, blood pressure monitoring, glucose screenings, etc.), skin conditions (rashes, ringworm, lice, etc.), vaccinations (flu, pneumonia, etc), and physicals (camp, sports, etc.). DoctorsRUs’ home-based division’s mission statement is to provide children and adults with a doctor and a nurse who specialize in family healthcare via home-based appointments. DoctorsRUs will come to you when you are feeling unwell and will provide a diagnoses and basic treatment in your home. If the doctor feels your illness is severe and warrants a trip to the emergency room or urgent care center, they will facilitate getting you where you need to be for the next steps in the healthcare process. DoctorsRUs has agreements in place with local emergency rooms and urgent care center as well as on-call ambulance staff who can transport the patient to the nearest hospital or center to get the escalated care the patient needs. Customer Needs and Competitive Advantage The creation of the home-based healthcare division will directly address customer and patients’ needs for medical treatment from the comfort of their homes. When you don’t feel well the last thing you want to do is take a shower, get dressed and drive to the doctor’s office to wait for an appointment or the availability of your doctor. Home-based healthcare will take the stress out of the doctor’s visit and puts the driving in ...

1. 1Running head: BUSINESS MODEL AND STRATEGIC PLAN
PART 1
1Strategic Plan Part 1: Existing Business or New Business
Division; Vision, Mission, and Value Proposition
Vanessa GerringIntegrated Business Topics / BUS475
April 10, 2017
Ramzy NoelBusiness Model and Strategic Plan Part IThis
strategic plan will start with the development of a new service
by our fictitious company DoctorsRUs. DoctorsRUs is a
company that provides world-class healthcare to people in a
local population. DoctorsRUs wants to branch out to be able to
help as many people who need it at a competitive price. In the
sections below, I will describe the service to be provided by the
new division of DoctorsRUs; how the service will address our
customers need and will achieve a competitive advantage;
explain the business model and vision of the new division;
explain how the vision aligns with the company’s vision and
mission; summarize the division’s strategic direction; and
define the division’s guiding principles.
New Service Development
DoctorsRUs has decided to create a new division of the
company focusing on customer service and providing
convenient healthcare to the local population. DoctorsRUs will
create a home-based healthcare division that will send medical
doctors directly to your home for basic medical care and
treatment of minor medical conditions. Home-based medical
services will replace traditional doctors’ offices for treatment of
minor illnesses (cough, colds, flu, earaches, etc.), minor injuries
(tick bites, minor burns and cuts, etc.), health screenings and
monitoring (cholesterol checks, blood pressure monitoring,
glucose screenings, etc.), skin conditions (rashes, ringworm,
lice, etc.), vaccinations (flu, pneumonia, etc), and physicals

2. (camp, sports, etc.).
DoctorsRUs’ home-based division’s mission statement is to
provide children and adults with a doctor and a nurse who
specialize in family healthcare via home-based appointments.
DoctorsRUs will come to you when you are feeling unwell and
will provide a diagnoses and basic treatment in your home. If
the doctor feels your illness is severe and warrants a trip to the
emergency room or urgent care center, they will facilitate
getting you where you need to be for the next steps in the
healthcare process. DoctorsRUs has agreements in place with
local emergency rooms and urgent care center as well as on-call
ambulance staff who can transport the patient to the nearest
hospital or center to get the escalated care the patient needs.
Customer Needs and Competitive Advantage
The creation of the home-based healthcare division will
directly address customer and patients’ needs for medical
treatment from the comfort of their homes. When you don’t feel
well the last thing you want to do is take a shower, get dressed
and drive to the doctor’s office to wait for an appointment or
the availability of your doctor. Home-based healthcare will
take the stress out of the doctor’s visit and puts the driving in
the hands of well-rested and healthy doctors and nurses.
Privacy is also important to both the doctor and patient, and
with the advancements in technology, our doctors can bring
your medical records with them to your home via laptop and
VPN technology. The VPN technology will allow the doctor to
access your medical records from a safe and secure location in a
datacenter while being able to provide the care and attention the
patient deserves.
The key differentiator and competitive advantage DoctorsRUs
sets to achieve is with their cost structure. Without the
overhead costs of a brick and mortar doctor’s office,
DoctorsRUs can keep costs low and in competition with local
urgent care facilities. The cost would be more than a typical

3. office visit but much less than a trip to the local emergency
room.
Vision and Business Model
DoctorsRUs’ vision for the future is to expand our services
from our initial location to locations across the United States.
To get us there, DoctorsRUs has created the following business
model and pricing structure to ensure a decent gross profit
while maintaining our company’s mission to provide cost-
effective healthcare. The monthly cost for providing our home-
based services are shown in the table below:
Monthly Costs for each Home-Based Doctor / Nurse Team
Doctor’s Salary
$13,000.00
Nurse’s Salary
$5,600.00
Car Payment
$250.00
Car Insurance
$80.00
Malpractice Insurance
$1,000.00
Gas
$250.00
Medical Supplies
$200.00
Vehicle Maintenance
$100.00
Lab Fees / Equipment
$1,400.00
Ambulatory Outsourcing
$1,000.00
TOTAL:
$22,880.00
The costs for our home-based medical services each month
shows that we will have an outflow of $22,880.00 every month.
To offset these costs, DoctorsRUs has created the pricing

4. structure below which is equal to or less than the amount
changed by local urgent care centers:
Price List for Medical Services Provided (per occurrence)
Minor Illnesses
$229.00
Minor Injuries
$229.00
Health Screenings
$229.00
Health Monitoring’s
$150.00
Skin Conditions
$229.00
Vaccinations
$200.00
Physicals
$229.00
Lab Test – A1C
$45.00
Lab Test – Pink Eye
$35.00
Lab Test – Blood Sugar
$35.00
Lab Test – Flu
$45.00
Lab Test – Lipid Panel
$45.00
Lab Test – Mono
$35.00
Lab Test – Pregnancy
$35.00
Lab Test – Strep
$45.00
Lab Test – Urine
$45.00

5. AVERAGE COST:
$213.50 + per visit
As shown in the data in the Price List table, the average cost of
each visit will be $213.50 plus any Lab test costs incurred. If
each doctor/nurse team performs eight home-based visits per
day for a total of 160 home-based visits per month, the average
income that would be brought in each month is $34,160.00,
resulting in a monthly profit of $11,280.00.
Aligning with the Company’s Mission and Vision
As stated previously,DoctorsRUs’ home-based division’s
mission statement is to provide children and adults with a
doctor and a nurse who specialize in family healthcare via
home-based appointments. This mission statement is in direct
confluence with the company’s overarching mission statement
to improve the health of the diverse community we serve,
through excellence in patient care, customer service, and
convenient access.
Guide to Strategic Business Direction
Portfolio management ensures that only projects that are a good
fit for an organization are selected for implementation and that
those projects meet the businesses established strategic goals
and objectives (Kerzner, 2013). A company’s mission statement
is a declaration of why a business exists and what goals it plans
to achieve. The goals of the mission statement must be
mirrored by the company’s Project Management Office (PMO)
or the group that manages a company’s portfolio.
DoctorsRUs’ portfolio managers within their PMO understand
the direction the company is heading and knows all of the
factors that should be considered when creating a new service
division. The DoctorsRUs’ homes-based division met the
business objectives of the company and as was demonstrated in
the Vision and Business Model section, will generate a lucrative
financial return on investment.
DoctorsRUs’ new home-based division will ensure the

6. company’s continued success, as we understand the importance
of portfolio management and how it ties into the company’s
mission statement. If the new home-based division didn’t meet
the company’s missions statement, business goals and
objectives we would not be where we are today, announcing our
new service.
Guiding Principles and Values
DoctorsRUs is committed to providing world-class healthcare
by demonstrating a culture rich in positivity, respect, and
courtesy. To achieve the level of excellence, we transpire to
reach we will exceed the expectations of our patients, embrace
our cultural differences, own our actions, treat our colleagues
with professionalism and bring pride to the DoctorsRUs name.
DoctorsRUs believes that it is our social responsibility to
provide healthcare to everyone who needs it. The company also
believes in implementing best practices to ensure a better
tomorrow such as limiting waste and conserving natural
resources. DoctorsRUs uses recycled materials when allowed
and recycles all waste products. Electric cars are also used by
our doctors and nurses to reduce pollution caused by gasoline
consuming vehicles.
Ethics is of vital importance to DoctorsRUs. DoctorsRUs’ code
of ethics demonstrates the principles of ethical behavior that
will be followed in the workplace. All employees will practice
with empathy and kindness while respecting the rights and
wellbeing of others. Employees will provide quality patient
care regardless of the patient’s race, religion, age, sex,
ethnicity, disability, or sexual orientation. Employees will
preserve and protect the confidentiality of privileged
information and will not, share, reproduce, or publish the
information in any form. Employees will comply with all
applicable local, state, federal laws, and any state healthcare
practice acts.

7. Conclusion
As demonstrated throughout this strategic plan, DoctorsRUs has
decided to create a new division supporting their healthcare
practice. DoctorsRUs’ new division will provide home-based
healthcare to people in the local area. DoctorsRUs’ home-
based division’s mission statement is to provide children and
adults with a doctor and a nurse who specialize in family
healthcare via home-based appointments which is in line with
their company’s mission statement. Customers want convenient
healthcare, and DoctorsRUs is in a position to provide it.
DoctorsRUs competitive advantage is in their price structure,
and there is a monthly profit of $11,280.00 to be gained.
DoctorsRUs strategic business direction is managed by their
PMO and portfolio managers who understand the direction the
company is going. The new home-based healthcare service is in
direct harmony with the overall goals and objectives of the
company. DoctorsRUs has created an environment steeped in
positivity, respect, and courtesy and takes their social
responsibility and ethics to heart.
References
Kerzner, H. (2013). Project Management A Systems Approach
to Planning, Scheduling and Controlling (11th ed.). Hoboken,
NJ: John Wiley & Sons. The Crux of Corporate Strategy
Building an Advantaged Portfolio
ENC 1102 Literary Essay
Instructions:
1. Choose one of the options listed towards the end of this
document to write about.
2. Your paper should be typed, 12 pt. letter size, double spaced,
with a minimum length of about 750 words, 3 pages, plus Works
Cited page.

8. 3. 3rd person viewpoint throughout. Instead of first person, “I
think Heathcliff…” just write “Heathcliff was…”
4. Minimum Sources: the work itself and at least one or more
sources.
Must include both in-text citations and a Works Cited Page.
5. Value: 100 Pts.
6. Upload your final draft as a word document file into D2L. I
will not grade a paper that has not been uploaded. The space
closes permanently three days after its due date.
7. Deadline: Your paper must be uploaded into D2L by 11:30
p.m. Monday, April 17th.
The MLA Paper Heading should be formatted as follows:
_____________________________________________________
_
Name: Yours MLA page numbering
Professor Rodriguez-Florido
ENC 1102
Year Date Month
Essay Title (original please, not the title of the work)
_____________________________________________________
_______________
- Remember to support your thesis and opinions with specific
examples.
--Quoted, as well as critical information that did not originate
with you, must be attributed to its source using MLA citations
and a Works Cited page.
--Plot summaries are common knowledge and do not need to be
cited.
--Basic author biographical information (such as birthdates,
work, etc.) are common knowledge and do not need to be cited.
-- Use the Writing Center, librarians for MLA help, or contact

9. me for some assistance if necessary
Essay Options (Choose one)
(Note: you may make a variation on the assignments. For
example: writing about revenge on just one of the works listed.
Some of the stories we will be doing next week. You may read
it in advance for this paper)
1. Write an analysis of “The Story of an Hour” by Kate Chopin
(published in 1889) as a feminist document. Look up
information on the principles espoused by early feminists such
as Susan B. Anthony, Elizabeth Cady Stanton, and others to
support your analysis, and how those principles are reflected in
the text of the story.
2. Write an essay on Zora Neale Hurst’s “Sweat” and how race
affected the actions and circumstances of the characters in the
story. Research and include information on how life was for
African-Americans in 1926 Florida and Hurst’s own childhood
in Eatonville, Florida.
3. Write a psychology-focused essay in which you examine the
mental states of Heathcliff and Cathy from Wuthering Heights
or Antoinette from Wide Sargasso Sea. You should look up and
use as sources some psychology articles that describe mental
illnesses and conditions and then use examples from the movie
and/or text to support your conclusions on the mental states of
these characters. If they lived in modern times what treatments
might have been available?
4. Write an essay on how the society and times (1770s through
early 1800s) of Cathy and Heathcliff in Wuthering Heights
affected their behavior and life choices. Do research on and
examine the British Class structure of the time and how
inheritance, gender and ethnicity made a difference in the
outcome of their doomed loves story.
5. Write a gender focused essay on how the 19th century
societies they lived in affected the male behaviors of Heathcliff

10. from Wuthering Heights, and/or Nicolas and Henry in A
Whisper of Angels. Read up on societal expectations of men
from those time periods, and use an article from the Gender
book to make your points. Would living in modern times
change their behaviors or not?
6. Compare and Contrast how marriage is presented in Kate
Chopin’s two stories, “The Story of an Hour” and “The Storm”.
Read up on Chopin’s life and marriage, and use one of the
articles on marriage in our anthology book to reflect on what
the author might have been trying to say about the institution of
marriage.
7. Write an essay which examines the theme of revenge in
Wuthering Heights, and/or A Whisper of Angels, and/or
“Sweat”. Research the psychology of revenge and examine how
it plagues or plays out with one major character in each work.
Explore how the characters outcomes might have been different
if they had learned to “forgive”.
8. Examine the ideas of one or more religious philosophies and
how they may be represented in the representation of soulmates
explored in Wuthering Heights, A Whisper of Angels, and
“Annabelle Lee”.
9. Examine the works Wuthering Heights , and “Annabelle Lee”
as Gothic literature. What are the basic conventions of Gothic
literature? How are Gothic traditions found in these works?
10. Emancipation from slavery occurred in 1838 in Jamaica.
The storyline in A Wide Sargasso Sea takes place shortly
afterwards. How do the racial issues in the society and country
affect the character’s experiences and actions? Choose one or
more for your paper: Antoinette, Christophe, Amelie, and
Edward. Add some research about the time period and the
society of the time.