1. Before your business on Web

2. The importance of E-marketing Plurality of products High technology globalization

3. HARD but POSSIBLE What should do an institution or group think about?

4. THE 6W’s Where, What, WHO, WHY, How, WHEN)

5. Where The most helpful social technology Popular places RSS Makes content portable Don’t forget mobile

6. What Interest Topics Conversation Creation of competition.

7. Who Be attractive Be influent Be relevant

8. WHY The web is people The web is used by people Real people not users People with children People with passions

9. How “A website is like underwear .Refresh each day.”

10. WHEN Publish on a regular basis