This presentation aims to highlight businessmen, business leaders, product managers for new product/service development via 10 questions.

2.  A strong product manager must be
constantly obsessed with the current and
future state of his / her product.
 There are critical questions constantly to be
asked himself/herself and to be answered.

3.  Is my product compelling to our target
customer?

4.  Have we made this product as easy to use
humanly possible?

5.  Will this product succeed against
competition?Not today’s competition, but
the competition that will be in the market
when we ship?

6.  Do I know customers who will really buy this
product? Not the product I wish we were
going to build, but what we are really going
to build?

7.  Is my product truly differentiated? Can I
explain the differentiation to a company
executive in two minutes? To a smart
customer in one minute? To an industry
analyst in 30 seconds?

8.  Will the product actually work?

9.  Is the product whole product? How will
customers actually think about and buy the
product? Is it consistent with how we plan to
sell it?

10.  Are the product’s strengths consistent with
what’s important to our customers ? Are we
positioning these strengths as aggressively as
possible?

11.  Is the product worth money? How much
money? Why? Can customers get it cheaper
elsewhere?

12.  Do I understand what the rest of the product
team thinks is good about the product? Is it
consistent with my own view?