Shangril-La Villingilli

1. Ethical Tourism

2. Introduction
• Shangri-La’s Villingili Resort and Spa is
located in Addu Atoll (Seenu Atoll)
approximately 478 kilometres south
from capital, Malé.
• Shangri-La’s Villingili Resort and Spa
was opened in July 2009 as the first
luxury hotel in south equator
Maldives, in Addu Atoll.
• This resort is mainly targeted upper
class customers and mostly business
travellers.

3. • Currently they are established
with 132 villas.
• Their rooms allocates with
private rooms to tropical tree
houses.

4. Overview
Categories Villas Area (Sq m)
Pool Villa 15 133
Deluxe Pool Villas 16 189
Beach Villa 13 189
Water Villa 60 166
Ocean View Villas 8 218
Tree House Villas 8 231
Two-Bedroom
10 224
Villas
Villa Muthee 1 570
Villa Laalu 1 957

5. Tree House Villa
Villa Muthee

6. Activities
• Marine Turtle Talk
• Guided Snorkel Exploration
• Villingili Eco Tour
• Guided House Reef Snorkelling
• Addu City Tour by Car
• Meet our Coconut Climbers
• Discover Scuba Diving
• Climb Mount Villingili
• Night Fishing

7. CSR Mission Statement
• We envision a community of responsible and educated citizen who are
environmentally conscious, practice social responsibility in their daily lives and
inspire others to do the same.
• We commit to operating in an economically, socially and environmentally
responsible manner whilst balancing the interests of diverse stakeholders.
• We strive to be a leader in corporate citizenship and sustainable development,
caring for our employees and customers, seeking to enrich the quality of life for
the communities in which we do business, and serving as good stewards of society
and the environment.

9. CSR Committee Organisational
Structure
President and
CEO
Stakeholder
Relations
Environment Health & Safety Supply Chain
Brand
Communication
Operational
Divisional Heads
Director of CSR
and
Sustainability

10. CORPORATE SOCIAL RESPONSIBILITY
• Since the establishment of Shangri-La's Villingili Resort and Spa, the community of
Addu Atoll has gained lot of benefits in various ways.
• The opportunities and the assistance initiates the opportunity to local industry and
community.
• Local Farmer’s Corporative
 Fruits and vegetables are supplied by nearby local islands to the resort. This
opportunity helps to build business relationship with resort creating a corporate
society for successful production.
 In Addition traditional local products are being sold in the resort.

11. A farm in an uninhabited Island of Addu Atoll called Savaahili Island

12. • In order to contribute to the economic development of the community and to reduce
import good the resort has signed an agreement with the Foundation of Meedhoo
Development for purchasing local fruits and vegetables. This also helps in reducing
carbon emitting resulting from the flying in to import goods.

13. Human Rights and Labour Principles
Human Rights
 Shangri-La Hotels and Resorts are
committed to uphold the human rights
among the work force and with
stakeholders.
 Value of respect and courtesy among
the workplace is governed by their
Code of Conduct within a framework.
 Shangri-La has recently implemented
policies under UN Global Compact
Principles.
Labour Principles
 Shangri-La's the code of Ethics interprets
that employees should behave towards
guest, suppliers, hotel owners, and the
community at large.
 Shangri-La hotels has being certified
with 18,001 certification from OHSAS
with health and safety committee.
 Irrespective of service level, age and
gender, all the employees of Shangri-La
should complete four hours of training
programme per month.

14. Environment
Policies
• Taking initiation promoting
environmental responsibilities.
• Encouraging on environmentally
friendly techniques.
• Business should give full support
to preventive environmental
challenges.
Environmental Actions
• The Eco-Centre in resort provides bicycle in
order to explore around the island.
• Coral plantation and new coral enhancement
programme.
• Solar panels on villa roofs provides 50% of the
energy consumed by each villa.
• Insulated villas are fitted with micro switches.
• Around 240,000 bottles are reduced with the
help of bottling plants and these bottles are
reusable.

15. Contd…
• Eco Activities
– As a part of environmental awareness the resort organises
“environmental days” on regular basis.
– This event is held among the employees, guest and the community
activities such as beach, land and reef cleaning.

16. Contd…
 Shangri-La’s Reef Care Project.
– This project is held in order to create awareness about the biodiversity conservation. Its
creates interests to marine life and threats facing them due to guest activities to diving
exploration.

17. Economical Growth
 Despite of the economical growth within the community of Shangri-La's
Villingili Resort and Spa, it has being reported that the resort has claimed
loses of $9.6 million in 2012 statistics.
 The resort is 70% shares of Shangri-La's and 30% ownership of the
government.
 It has being assumed that these loses were raised due political unrest in
Maldives.

18. Recommendations
• Implementation of effective Human Resource rules and regulations.
Shangri-La staffs on strike over a play-station on April 2010.

19. Contd…
• Improve and focus more on Human Resource Planning and Development specially to front line staff to
build confidence and efficiency in their working environment.
• Giving more opportunities to a wide range of travellers such as middle class travellers in order to increase
their during off season.
• Find more cost effective plans to maximise their profit in order achieve economic wealth and maintaining
their position in business line.
• Giving more authorities to middle management in order to give more empowerment and freedom in
working place.

22. Planned Holiday.
• An exclusive package.
– Offered to golden circle members.
– 4 executive nights
• Benefits
– Complementary fourth in same accommodation
– Daily Buffet breakfast for 2 packs in Javvu restaurant
– Free stay, play and meals for children below 12 years old.
• Transport
– Return domestic flight fares = USD 340++ per adult
– Child between 2 and 11 years old = USD 270++ per child
– Infant below 2 years old = USD 100++ per infant
– The resort provides complimentary speedboat transfers between Gan International Airport and the resort.

23. Reference
• Shangri-La International Hotel Management. (2014). Corporate Social
Responsibility.online. Available: http://www.shangri-la.
com/male/villingiliresort/about/corporate-social-responsibility/sanctuary/. Last
accessed 23rd Sep 2014.
• Shangri-La International Hotel Management. (2014). Your Shangri-La Story. online
Available: http://www.shangri-la.com/male/villingiliresort/about/. Last accessed
20th Sep 2014.
• Ahmed Adhuson. (2012). Addu Savaahili dhanduveri kamah fakaavanee. online
Available: http://www.haveeru.com.mv/dhivehi/business/115409. Last accessed
22nd Sep 2012.
• Maldives.net.mv.. (2013). Shangril-La Villingili invites eco-conscious travellers.
online Available: http://www.hoteltravelpr.com/2013/04/05/shangri-las-villingili-invites-
eco-conscious-travellers/. Last accessed 25th Sep 2014.

24. Contd…
• UK Essays. November 2013. The Asian Hotel Chain Shangri La Hotel Tourism Essay.
[online]. Available from: http://www.ukessays.com/essays/tourism/the-asian-hotel-chain-
shangri-la-hotel-tourism-essay.php?cref=1 [Accessed 28 September 2014].
• Shangri-La International Hotel Management. (2014). Hotel Offers. Available:
http://www.shangri-la.com/male/villingiliresort/offers/section/gc-exclusive/. Last
accessed 23rd Sep 2014.
 Sources of Information:
 Online:
 Reports
 Journals
 Website