I suggest that the Chocolate Bliss Company expands to somewhere in Europe, specifically Italy because in my own experience chocolate is a lot more common food and stores there and is often eaten in the mornings. Two specific factors that I consider to be most important when expanding into Italy would be the culture, being they eat more chocolate on average than in the USA and competition because Italy has many of its own chocolate companies as well as other competitors from the USA. pick one of the factors your peers did not select and explain why you think it is also an important consideration for that country. Factors: Culture Linguistics Ethics Legal Competition.