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Department: Womens Knits
Madewell



Sales Plan
                                                                                                                                   Season
FALL                                      AUGUST      SEPTEMBER    OCTOBER     NOVEMBER      DECEMBER     JANUARY     FEBRUARY      Total
                           %TTL              16.7%        14.0%       14.5%        13.7%         30.1%       11.0%
SALES $                    Last Year        $149.0         124.8       128.7        121.5         268.0        98.0        121.0       890.0
                           Plan              160.2        134.2       138.4        130.6         288.1       105.4        130.1       956.8
                           % Inc/Dec          7.5%         7.5%        7.5%         7.5%          7.5%        7.5%         7.5%        7.5%
                           Revised
                           Actual

STOCK/SALES                Last Year            1.8         4.4         4.0            3.7         1.8         2.9          3.9
RATIO                      Plan                1.8          4.4         4.0            3.7         1.8         2.9          3.9

BOM STOCK $                Last Year        $261.7        549.1       512.8        451.7         489.5       288.5        469.7    2,553.40
(Retail)                   Plan              281.3        590.3       551.3        485.6         526.2       310.1        504.9    2,744.8
                           Revised
                           Actual

MARKDOWNS $                Last Year         $22.1          37.8        19.5         25.2          54.0        26.4                    185.0
                           Plan               23.8         40.6        21.0         27.1          58.1        28.4                    198.9
                           % to Sales        14.8%        30.3%       15.2%        20.7%         20.1%       26.9%                    20.8%
                           % by Month
                           Revised
                           Actual

PURCHASES $                Last Year        $458.5         126.3        87.1        184.5         121.0       305.6                  1,283.0
(Retail)                   Plan              492.9        135.8        93.6        198.3         130.1       328.5                  1,379.2
                           Revised
                           Actual

SEASON TOT.                             LAST YEAR                               PLAN                                  ACTUAL


Sales                                      $890.00                                 956.8

Markup %                                      55%                                   55%

Markdown %                                    21%                                      0%

Gross Margin %                               43.0%                                 43.0%



Average Stock                                876.8                                 464.2

Turnover                                      2.10                                  2.06

NOTES:

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Sales Plan

  • 1. Department: Womens Knits Madewell Sales Plan Season FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY Total %TTL 16.7% 14.0% 14.5% 13.7% 30.1% 11.0% SALES $ Last Year $149.0 124.8 128.7 121.5 268.0 98.0 121.0 890.0 Plan 160.2 134.2 138.4 130.6 288.1 105.4 130.1 956.8 % Inc/Dec 7.5% 7.5% 7.5% 7.5% 7.5% 7.5% 7.5% 7.5% Revised Actual STOCK/SALES Last Year 1.8 4.4 4.0 3.7 1.8 2.9 3.9 RATIO Plan 1.8 4.4 4.0 3.7 1.8 2.9 3.9 BOM STOCK $ Last Year $261.7 549.1 512.8 451.7 489.5 288.5 469.7 2,553.40 (Retail) Plan 281.3 590.3 551.3 485.6 526.2 310.1 504.9 2,744.8 Revised Actual MARKDOWNS $ Last Year $22.1 37.8 19.5 25.2 54.0 26.4 185.0 Plan 23.8 40.6 21.0 27.1 58.1 28.4 198.9 % to Sales 14.8% 30.3% 15.2% 20.7% 20.1% 26.9% 20.8% % by Month Revised Actual PURCHASES $ Last Year $458.5 126.3 87.1 184.5 121.0 305.6 1,283.0 (Retail) Plan 492.9 135.8 93.6 198.3 130.1 328.5 1,379.2 Revised Actual SEASON TOT. LAST YEAR PLAN ACTUAL Sales $890.00 956.8 Markup % 55% 55% Markdown % 21% 0% Gross Margin % 43.0% 43.0% Average Stock 876.8 464.2 Turnover 2.10 2.06 NOTES: