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1QFY13: Car sales down 29pc, YoY



                           AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Table of Contents                                    Preface

    Vehicle‐Wise data: Production  &  Sales, 
                                                         Latest  data  released  by  PAMA  reveals  that 
    1QFY13
                                                         passenger cars sales have plummeted by 29pc 
    Vehicle Make‐Wise Data: Production &                 (YoY) to 26,806 units during 1QFY13.
    Sales, 1QFY13
                                                         We  have  ‘HOLD’ stance  for  both,  PSMC  (Fair 
    Vendor‐Wise data: Production & Sales,                Value: PKR93/‐) & INDU (Fair Value: PKR281/) 
    1QFY13                                               at current levels.

    Graphical representation: Production &               This  short  report  of  ours  presents  both,  key 
    Sales, 1QFY13                                        auto  data  during  1QFY13  and  major 
                                                         challenges  being  faced  by  Pakistan’s  auto 
    Auto sales: Issues during 1QFY13                     industry! 

    Variables  that  may  affect  auto  sector 
    during FY13

    Disclaimer




                                                  AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Vehicle‐Wise Data – Production & Sales, 1QFY13

 Vehicle                                  1QFY12       1QFY13       %
                                   Production
 Passenger cars                               33,158   29,253    ‐11.78%
 Trucks & buses                                615      599       ‐2.60%
 Jeeps (4x4)                                   186      136      ‐26.88%
 Pick ups                                     4,618     4,098    ‐11.26%
 Farm tractors                                4,453    11,433    156.75%
 Motor cycles & three wheelers            219,941      203,400    ‐7.52%
                                      Sales
 Passenger cars                               38,065   26,806    ‐29.58%
 Trucks & buses                                480      479       ‐0.21%
 Jeeps (4x4)                                   187      156      ‐16.58%
 Pick ups                                     5,442     3,579    ‐34.23%
 Farm tractors                                4,215     8,271     96.23%
 Motor cycles & three wheelers            220,447      205,480    ‐6.79%



                                         AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Vehicle Make-Wise Data – Production & Sales, 1QFY13

 Auto                        1QFY12                     1QFY13           Chg. (YoY; %)
                     Prod.        Sales         Prod.        Sales    Prod.       Sales
 Honda Civic         1,742        1,710         1,323        1,485    ‐24%         ‐13%
 Honda City          2,511        2,562         3,866        2,936    54%          15%
 Toyota Corolla     10,345        10,682        8,155        7,032    ‐21%         ‐34%
 Daihatsu Cuore      1,155        1,282           ‐              71   ‐100%        ‐94%
 Suzuki Liana        122              156        68              54   ‐44%         ‐65%
 Suzuki Swift        1,566        1,826         2,041        1,902    30%           4%
 Suzuki Cultus       3,073        3,710         3,128        3,330     2%          ‐10%
 Suzuki Alto         2,932        3,633           ‐              ‐    ‐100%       ‐100%
 Suzuki Mehran       6,623        8,415         7,817        7,383    18%          ‐12%
 Suzuki Bolan        3,089        4,089         2,855        2,613    ‐8%          ‐36%
 Suzuki Ravi         3,481        4,586         3,069        2,377    ‐12%         ‐48%
 Toyota Hilux        1,132            856       1,022        1,196    ‐10%         40%
 Fiat                635              950       5,339        3,489    741%        267%
 Massey Ferguson     3,818        3,265         6,094        4,782    60%          46%



                                            AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Vendor-Wise Data – Production & Sales, 1QFY13

 Vendor                            1QFY12         1QFY13          %
                             Production
 HCAR                                     4,253     5,189     22.01%
 PSMC                                    17,405    15,909     ‐8.60%
 INDU                                    11,500     8,155    ‐29.09%
 FIAT                                       635     5,339    740.79%
 MASSEY FERGUSON                          3,818     6,094     59.61%
                               Sales
 HCAR                                   4,272       4,421      3.49%
 PSMC                                  21,829      15,282    ‐29.99%
 INDU                                  11,964       7,103    ‐40.63%
 FIAT                                     950       3,489    267.26%
 MASSEY FERGUSON                        3,265       4,782     46.46%




                                  AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Graphical Representation: Production & Sales, 1QFY13
             9,000

             8,000

             7,000

             6,000
UNITS SOLD




             5,000

             4,000

             3,000

             2,000

             1,000

               -




                                                                                                                     MEHRAN




                                                                                                                                                                     FERGUSON
                                                          DAIHATSU




                                                                                                                                                              FIAT
                                                                                                       SUZUKI ALTO
                                                                                    SUZUKI



                                                                                              SUZUKI




                                                                                                                              SUZUKI




                                                                                                                                       SUZUKI RAVI
                                                                     SUZUKI LIANA




                                                                                                                                                     TOYOTA
                                   HONDA CITY




                                                                                                                     SUZUKI
                                                COROLLA




                                                                                              CULTUS
                     HONDA CIVIC




                                                                                                                              BOLAN
                                                                                    SWIFT
                                                 TOYOTA




                                                                                                                                                      HILUX




                                                                                                                                                                      MASSEY
                                                           CUORE




                                                                                                  BRAND

                                                                                              PROD.    SALE




                                                                                             AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Auto sales: Issues during 1QFY13

                     Issues                                 Reasons

Drop in auto sales                     Rising imports of used cars; 
                                       Rising  financing  by  banks  &  leasing  companies  of 
                                      used cars;
                                       Rising prices of domestically assembled cars; 
                                       Discontinuation of Alto & Cuore;


Discontinuance of Alto & Cuore         Discontinuation of Alto mitigated by surge in sales 
                                      of Mehran; 
                                       Discontinuation  of  Cuore negatively  affected 
                                      INDU’s volumetric sales forcing it to rely on Corolla 
                                      sales;




                                   AL Habib Capital Markets (Pvt) Ltd
1QFY13: Car sales down 29pc, YoY
Variables that may affect auto sector during FY13

                       Steps                                   Impact
Phasing out of Yellow Cab Scheme       Negative  for  volumetric  sales  of  Suzuki  Mehran & 
                                       Bolan;


Discontinuation of Alto & Cuore        Resultant drop in volumetric sales of PSMC & INDU;



Rising domestic auto prices            Negative for sales of domestic auto assemblers;


Import of used cars                    Negative for domestic auto sector sales ‐ Imported 
                                       cars  are  preferred  due  to  both  competitive  price 
                                       and perceived higher quality;

Rising rural incomes
                                       Positive for sales of Corolla; 


Introduction of new model cars         Positive




                                    AL Habib Capital Markets (Pvt) Ltd
Disclaimer
   All  rights  reserved.  The  information 
   presented  in  this  report  is  compiled  from              Head Office:
   sources  we  believed  to  be  reliable  in                     GF‐01, Techno City, 
   preparation of this report. However, we do                      Hasrat Mohani Road, Karachi
   not  accept  any  responsibility  for  its                      Ph: +92 21 32270808‐13
   accuracy  and  completeness.  This  report  is 
                                                                   Fax: +92 21 32270519
   not  intended  to  be  an  offer  or  solicitation 
   to buy or sell any security. AL Habib Capital                Stock Office
   Markets  (Pvt.)  Ltd.  and  its  employees  may 
                                                                    Room No. 16 Ground Floor, 
   or  may  not  have  a  position  in  or  with 
   respect  to  the  securities  mentioned  in  this                New Stock Exchange Bldg., 
   report.  In  particular,  the  report  takes  no                 Stock Exchange Road, Karachi
   account  of  investment  objectives,  financial                  Ph: +92 21 32460867‐ 32460869
   situation  &  particular  needs  of  investors 
   who  should  seek  further  professional 
   advice  or  rely  upon  their  own  judgment 
   before making any investment.

   Date of distribution: Oct 11, 2012




                                                         AL Habib Capital Markets (Pvt) Ltd

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Auto report oct 11, 2012 (1)

  • 1. 1QFY13: Car sales down 29pc, YoY AL Habib Capital Markets (Pvt) Ltd
  • 2. 1QFY13: Car sales down 29pc, YoY Table of Contents Preface Vehicle‐Wise data: Production  &  Sales,  Latest  data  released  by  PAMA  reveals  that  1QFY13 passenger cars sales have plummeted by 29pc  Vehicle Make‐Wise Data: Production &  (YoY) to 26,806 units during 1QFY13. Sales, 1QFY13 We  have  ‘HOLD’ stance  for  both,  PSMC  (Fair  Vendor‐Wise data: Production & Sales,  Value: PKR93/‐) & INDU (Fair Value: PKR281/)  1QFY13 at current levels. Graphical representation: Production &  This  short  report  of  ours  presents  both,  key  Sales, 1QFY13 auto  data  during  1QFY13  and  major  challenges  being  faced  by  Pakistan’s  auto  Auto sales: Issues during 1QFY13 industry!  Variables  that  may  affect  auto  sector  during FY13 Disclaimer AL Habib Capital Markets (Pvt) Ltd
  • 3. 1QFY13: Car sales down 29pc, YoY Vehicle‐Wise Data – Production & Sales, 1QFY13 Vehicle 1QFY12 1QFY13 % Production Passenger cars 33,158 29,253 ‐11.78% Trucks & buses 615 599 ‐2.60% Jeeps (4x4) 186 136 ‐26.88% Pick ups 4,618 4,098 ‐11.26% Farm tractors 4,453 11,433 156.75% Motor cycles & three wheelers 219,941 203,400 ‐7.52% Sales Passenger cars 38,065 26,806 ‐29.58% Trucks & buses 480 479 ‐0.21% Jeeps (4x4) 187 156 ‐16.58% Pick ups 5,442 3,579 ‐34.23% Farm tractors 4,215 8,271 96.23% Motor cycles & three wheelers 220,447 205,480 ‐6.79% AL Habib Capital Markets (Pvt) Ltd
  • 4. 1QFY13: Car sales down 29pc, YoY Vehicle Make-Wise Data – Production & Sales, 1QFY13 Auto 1QFY12 1QFY13 Chg. (YoY; %) Prod. Sales Prod. Sales Prod. Sales Honda Civic 1,742 1,710 1,323 1,485 ‐24% ‐13% Honda City 2,511 2,562 3,866 2,936 54% 15% Toyota Corolla 10,345 10,682 8,155 7,032 ‐21% ‐34% Daihatsu Cuore 1,155 1,282 ‐ 71 ‐100% ‐94% Suzuki Liana 122 156 68 54 ‐44% ‐65% Suzuki Swift 1,566 1,826 2,041 1,902 30% 4% Suzuki Cultus 3,073 3,710 3,128 3,330 2% ‐10% Suzuki Alto 2,932 3,633 ‐ ‐ ‐100% ‐100% Suzuki Mehran 6,623 8,415 7,817 7,383 18% ‐12% Suzuki Bolan 3,089 4,089 2,855 2,613 ‐8% ‐36% Suzuki Ravi 3,481 4,586 3,069 2,377 ‐12% ‐48% Toyota Hilux 1,132 856 1,022 1,196 ‐10% 40% Fiat 635 950 5,339 3,489 741% 267% Massey Ferguson 3,818 3,265 6,094 4,782 60% 46% AL Habib Capital Markets (Pvt) Ltd
  • 5. 1QFY13: Car sales down 29pc, YoY Vendor-Wise Data – Production & Sales, 1QFY13 Vendor 1QFY12 1QFY13 % Production HCAR 4,253 5,189 22.01% PSMC 17,405 15,909 ‐8.60% INDU 11,500 8,155 ‐29.09% FIAT 635 5,339 740.79% MASSEY FERGUSON 3,818 6,094 59.61% Sales HCAR 4,272 4,421 3.49% PSMC 21,829 15,282 ‐29.99% INDU 11,964 7,103 ‐40.63% FIAT 950 3,489 267.26% MASSEY FERGUSON 3,265 4,782 46.46% AL Habib Capital Markets (Pvt) Ltd
  • 6. 1QFY13: Car sales down 29pc, YoY Graphical Representation: Production & Sales, 1QFY13 9,000 8,000 7,000 6,000 UNITS SOLD 5,000 4,000 3,000 2,000 1,000 - MEHRAN FERGUSON DAIHATSU FIAT SUZUKI ALTO SUZUKI SUZUKI SUZUKI SUZUKI RAVI SUZUKI LIANA TOYOTA HONDA CITY SUZUKI COROLLA CULTUS HONDA CIVIC BOLAN SWIFT TOYOTA HILUX MASSEY CUORE BRAND PROD. SALE AL Habib Capital Markets (Pvt) Ltd
  • 7. 1QFY13: Car sales down 29pc, YoY Auto sales: Issues during 1QFY13 Issues Reasons Drop in auto sales Rising imports of used cars;  Rising  financing  by  banks  &  leasing  companies  of  used cars; Rising prices of domestically assembled cars;  Discontinuation of Alto & Cuore; Discontinuance of Alto & Cuore Discontinuation of Alto mitigated by surge in sales  of Mehran;  Discontinuation  of  Cuore negatively  affected  INDU’s volumetric sales forcing it to rely on Corolla  sales; AL Habib Capital Markets (Pvt) Ltd
  • 8. 1QFY13: Car sales down 29pc, YoY Variables that may affect auto sector during FY13 Steps Impact Phasing out of Yellow Cab Scheme Negative  for  volumetric  sales  of  Suzuki  Mehran &  Bolan; Discontinuation of Alto & Cuore Resultant drop in volumetric sales of PSMC & INDU; Rising domestic auto prices Negative for sales of domestic auto assemblers; Import of used cars Negative for domestic auto sector sales ‐ Imported  cars  are  preferred  due  to  both  competitive  price  and perceived higher quality; Rising rural incomes Positive for sales of Corolla;  Introduction of new model cars Positive AL Habib Capital Markets (Pvt) Ltd
  • 9. Disclaimer All  rights  reserved.  The  information  presented  in  this  report  is  compiled  from  Head Office: sources  we  believed  to  be  reliable  in  GF‐01, Techno City,  preparation of this report. However, we do  Hasrat Mohani Road, Karachi not  accept  any  responsibility  for  its  Ph: +92 21 32270808‐13 accuracy  and  completeness.  This  report  is  Fax: +92 21 32270519 not  intended  to  be  an  offer  or  solicitation  to buy or sell any security. AL Habib Capital  Stock Office Markets  (Pvt.)  Ltd.  and  its  employees  may  Room No. 16 Ground Floor,  or  may  not  have  a  position  in  or  with  respect  to  the  securities  mentioned  in  this  New Stock Exchange Bldg.,  report.  In  particular,  the  report  takes  no  Stock Exchange Road, Karachi account  of  investment  objectives,  financial  Ph: +92 21 32460867‐ 32460869 situation  &  particular  needs  of  investors  who  should  seek  further  professional  advice  or  rely  upon  their  own  judgment  before making any investment. Date of distribution: Oct 11, 2012 AL Habib Capital Markets (Pvt) Ltd