Assignment Details: This assignment has 4 parts. 1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?  2. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect. 3. Detail how you will use customer relationship management to ensure loyalty to your product and the brand.  4. What role does technology play in supporting your customer relationship management plan? Deliverable Length:   400 words (minimum) Exceptional (5) Excellent (4) Good (3) Poor (2) Unacceptable (1) Expression, style, and structure Exceptional introduction that grabs interest of reader and provides a well established, clear, and concise statement of purpose. Exceptionally clear, logical, mature, and thorough development of thesis with excellent transitions between and within sections. Conclusion provides an exceptional summary of the topic with concluding ideas that impact the reader and introduces no new information. The style and voice are not only appropriate to the given audience and purpose, but also show originality and creativity. Excellent introduction that is interesting and states the research topic. Thesis is clear and an arguable statement of position. The paper is written in a clear and logical order that supports thesis with excellent transitions between and within sections. The conclusion provides an excellent summary of the topic with clear concluding ideas and introduces no new information. The style and voice are appropriate for the audience and the purpose of the paper. Good introduction that is interesting and states the purpose of the research topic. The thesis is for the most part clear and provides an arguable statement of position. The paper is written in a clear and logical order that supports thesis with good transitions between and within sections. The conclusion provides a good summary of topic with clear concluding ideas while introducing no new information. The overall style and voice are appropriate for the audience and the purpose of the paper. Basic introduction that states the topic but lacks interest. Thesis is somewhat clear and arguable. Somewhat clear and logical development with basic transitions between and within sections. Conclusion provides a basic summary of topic with some final concluding ideas. The conclusion introduces new information and/or is lacking clarity. .

1. Assignment Details:
This assignment has 4 parts.
1. What competencies were you able to develop in researching
and writing the course Comprehensive Project? How did you
leverage knowledge gained in the intellipath assignments (Units
1- 4) in completing the Comprehensive Project? How will these
competencies and knowledge support your career advancement
in management?
2. Marketers must consider the strategic implications of buyer
behavior, market segmentation, product positioning, pricing,
distribution, advertising management, and customer relationship
management. Analyze how your strategic marketing plan fits
with your mission statement and goals and what type of target
audience would your pricing objectives likely to positively
affect.
3. Detail how you will use customer relationship management to
ensure loyalty to your product and the brand.
4. What role does technology play in supporting your customer
relationship management plan?
Deliverable Length: 400 words (minimum)
Exceptional (5) Excellent (4) Good (3) Poor (2) Unacceptable
(1)
Expression,
style, and
structure

2. Exceptional introduction that grabs interest
of reader and provides a well established,
clear, and concise statement of purpose.
Exceptionally clear, logical, mature, and
thorough development of thesis with
excellent transitions between and within
sections. Conclusion provides an exceptional
summary of the topic with concluding ideas
that impact the reader and introduces no new
information. The style and voice are not only
appropriate to the given audience and
purpose, but also show originality and
creativity.
Excellent introduction that is interesting and
states the research topic. Thesis is clear and
an arguable statement of position. The paper
is written in a clear and logical order that
supports thesis with excellent transitions

3. between and within sections. The conclusion
provides an excellent summary of the topic
with clear concluding ideas and introduces
no new information. The style and voice are
appropriate for the audience and the purpose
of the paper.
Good introduction that is interesting and
states the purpose of the research topic. The
thesis is for the most part clear and provides
an arguable statement of position. The paper
is written in a clear and logical order that
supports thesis with good transitions
between and within sections. The conclusion
provides a good summary of topic with clear
concluding ideas while introducing no new
information. The overall style and voice are
appropriate for the audience and the purpose
of the paper.

4. Basic introduction that states the topic but
lacks interest. Thesis is somewhat clear and
arguable. Somewhat clear and logical
development with basic transitions between
and within sections. Conclusion provides a
basic summary of topic with some final
concluding ideas. The conclusion introduces
new information and/or is lacking clarity.
The style and voice are not very appropriate
for the audience and purpose of the paper.
Introduction is weak or there is no
introduction of the purpose of the research
paper. The paper’s purpose is unclear/thesis,
weak, or missing. The paper lacks
development of ideas with weak or no
transitions between and within sections. The
conclusion provides a lack of summary of
the topic and/or introduces new information.

5. The style and voice are inappropriate or do
not address given audience, purpose, etc.
APA &
documentation
Virtually free from errors in APA format
including, citations, references, headings,
page numbers, quotations, etc.
There are only very minor errors in the APA
format including, citations, references,
headings, page numbers, quotations, etc.
There are a few APA formatting errors in the
document but they do not distract from
reading the document.
There are several and/or frequent APA
formatting errors in the document and they
are distracting.
There is little adherence to APA format in
the document and the errors are very

6. distracting.
Grammar and
punctuation
Virtually free from grammatical,
punctuation, verb tense, and spelling errors
(includes correct use of articles and
prepositions; word choice is specific,
purposeful, dynamic, varied, and appropriate
for the audience; and correct sentence
mechanics).
Very minor grammatical, punctuation, verb
tense, and spelling errors that do not distract
the reader (includes correct use of articles
and prepositions; word choice is purposeful,
varied, and appropriate for the audience; and
correct sentence mechanics).
Several grammatical, punctuation, verb
tense, and spelling errors are present, but the

7. overall meaning is clear (includes correct
use of articles, and prepositions, appropriate
and diverse word choice for audience, and
correct sentence mechanics).
Significant grammatical, punctuation, verb
tense, and spelling errors and difficult to
understand at times (includes correct use of
articles, and prepositions, appropriate and
diverse word choice for audience, and
correct sentence mechanics).
Grammatical, punctuation, verb tense, and
spelling errors that distract the reader and
meaning is unclear (includes correct use of
articles, and prepositions, appropriate and
diverse word choice for audience, and
correct sentence mechanics).
Content
Paper is exceptionally researched, extremely

8. detailed, and accurate. Information clearly
relates to the thesis. Exceptionally critical,
relevant and consistent connections made
between evidence and thesis. A wide variety
of excellent sources used in paper. Overall,
an exceptional analysis. Paper is of
appropriate length.
Information relates to the main topic and the
paper is well-researched, detailed, and
accurate. A variety of sources are used and
are appropriate. Excellent connections made
between evidence and thesis. Overall, an
excellent analysis and the paper is of
appropriate length.
Information relates to the main topic, but
somewhat lacking details and/or examples.
The sources used for the paper are for the
most part useful and appropriate. There is a

9. connection between the evidence and thesis
but it is limited. Overall, a good analysis.
Paper is slightly under or above word limit.
Information relates to the main topic, few
details and/or examples are given. Paper
shows a limited variety of sources. Minor
connection made between evidence and
thesis. Paper is substantially over or under
the word limit.
Information has little or nothing to do with
the thesis. Information has weak or no
connection to the thesis. Limited or no
connections made between evidence and
thesis. Overall, the paper lacks analysis and
is substantially over/under the word limit.
TOTAL SCORE
Criteria: Word count: 1,000-1,200 excluding tables, figures,
appendices, footnotes, or references. You must use APA style
(see Courses Outline for APA sample paper and resources).

10. Note: The Opinion piece/Comparative essay/Traditional
research paper must include a title page with the total word
count indicated on the bottom right. In addition, the cover page
must include your full names and student numbers.
You are permitted to work on the final paper by yourself or in a
group with one other classmate.
ECON 327
Rubric: Team/Individual Final Paper
Category
Evaluation Criteria and Corresponding Grade
/10
/5
/10
/25
Note: The Opinion piece/Comparative essay/Traditional
research paper must include a title page with the total word
count indicated on the bottom right. In addition, the cover page
must include your full names and student numbers.
You are permitted to work on the final paper by yourself or in a
group with one other classmate.
ECON 327

11. Rubric: Team/Individual Final Paper
Score
Final Paper
Instructions for Final Paper
Choosing a Topic
You are free to choose any topic related to economic history
Some suggestions include, but are not limited to:
The economic impact of the Canadian Pacific Railway in
Canada
The economic impact of the telegraph
The economic impact of colonialization on indigenous peoples
The role of women in the Canadian/US/Mexico economy
A comparative analysis between historical health crises (e.g.,
Spanish Flu and COVID-19)
The economic impact of the Dust Bowl on Canada/United States
The economic history of money
The economic role of women under Mexican colonialism
Comparative analysis between the Great Depression and the
Great Recession
Choosing a Topic
Some suggestions include, but are not limited to (cont.):
The changing role of the state in the economy (could choose to
write about Canada, US, or Mexico)
Comparative analysis between the impact of the Great
Depression in Mexico and in the United States or Canada
(choose only two)
A historical analysis of the gender wage gap
An analyses of Canada’s manufacturing sector: What has been

12. driving the decline in manufacturing’s share of activity through
time?
The role of the Roman Catholic Church in Mexico's
development before 1850
The economic importance of a particularly industry (several to
choose from, e.g., tabaco, cotton in U.S., most natural resources
in Canada, silver/mining in Mexico) on the economic
development of the region/country
The importance of historical institutions on economic
development
Comparison of the economic impact of the Dust Bowl to recent
droughts
Choosing a Topic
Some suggestions include, but are not limited to (cont.):
The economic impact of the Co-operative movement that began
to appear in North America in the 1840s
The economic impact of women entering the workforce
The impact of the Catholic Church on the economic
development of Quebec/Canada
How the railways played an integral role in the process of
industrialization, opening up new markets and tying regions
together, while at the same time creating a demand for resources
and technology
The effect of slavery on wider economic development
The economic impact of subsidies in agriculture
Argumentative/opinion essay: Mercantilism benefited the
economic development of the United States and Canada
Choosing a Topic
Some suggestions include, but are not limited to (cont.):
The economic impacts on aboriginals of a shift from subsistence
to market needs

13. The economic role of women in colonial America/Canada
What economic, social, and philosophical factors contributed to
the formation of labour unions in the 1800s?
The importance of the Mississippi River in the economic
development of the United States
The economic costs and benefits costs of child labour in the late
1800s/ early 1900s in the United States
Transportation as a factor in Canadian/US/Mexico economic
history
The importance of the lumber trade/wheat trade in the economic
development of Canada
The economic importance of the Hudson's Bay Company
The economic benefits for Canada/US as a result of WWI/WWII
Requirements
You are to write the paper (opinion piece, comparative essay, or
traditional research paper) by yourself or in groups of two
An opinion piece is an article that expresses the writers opinion
about a subject (see our CourseSpaces page for an overview of
how to write one)
A traditional essay paper follows a standard format
(introduction with thesis statement, several body paragraphs,
and a conclusion). A sample paper that was submitted by a
student in this course has been posted on our CourseSpaces
page. Also see APA sample paper on slide eight of this deck.
A comparative essay takes on the same format as a traditional
essay paper except you are comparing two events (the
similarities and differences between the two events would be
synthesized to form your thesis statement). Comparative essays
make great economic history papers!
You must use APA formatting (see slide 8 for resources)
Requirements

14. You must make use of research publications (journal articles*,
other books, our textbooks, etc.) – Take a look at the optional
Your paper must be between 1,000-1,200 words excluding
tables, references, and appendices
A detailed marking rubric is posted on CourseSpaces
The paper is due by 11:59 (PDT) on Sunday June 21st
To submit your paper, use the “Essay Drop-Box” located on our
CourseSpaces page.
Your must submit the paper as a Word document.
Helpful Hints
Start early!
Before beginning to write, go to the library or use UVic
Summon to search for research related to your topic:
https://www.uvic.ca/library/
While newspapers, magazines, and organizational documents
are useful resources, your paper will be stronger (i.e., you will
get a better grade) if you can find published journal articles on
your topic
APA resources:
Overview of APA
rules:https://owl.purdue.edu/owl/research_and_citation/apa_styl
e/apa_style_introduction.html
An APA sample paper:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa
_formatting_and_style_guide/apa_sample_paper.html
Need help with your writing and editing? Book an appointment
with the UVic Centre for Academic Communication:
https://www.uvic.ca/library/locations/home/learning/cac.php
Edit, Edit, Edit!! Do not save this to the last minute.