1. Noxafil Group
CHALLENGE
Remind medical staff working in chemotherapy or stem cell transplantation
of the leading brand used to prevent fungal infections in their patients.
THE CAPITAL IDEA
Since this particular brand is used exclusively by medical staff treating
hospitalized patients, the goal was to generate a pair of items that would be used
on a daily basis by the nurses and physicians. The Noxafil scrub cap, highly
utilitzed in hospital environments, is capable of holding full color all-ver imprint for
a striking and completely customized look.
The second premium was a well receivced favorite by medical staff: the training
stethoscope. This unique tool has two sets of ear pieces and one diaphragm.
During medical training two individuals can listen to the same heartbeat. Our
stethoscope was perfectly taylored by PMS matching the tubing to the logo color.