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Paxil Liquid Tape2
1. Paxil Liquid Tape Dispenser
CHALLENGE
Create an office reminder that emphasized Paxil’s campaign focusing on the various
dosing levels available, as well as tie in with a new product initiative of
“Stick with Paxil”.
THE CAPITAL IDEA
Capital Ideas created a custom liquid filled tape dispenser with the Paxil pill
floaters. The tape was a perfect relation to the “Stick with” focus.
The core of the tape roll features the Paxil logo and the dosage levels are visible on
the custom floaters. This premium was ordered twice due to the high demand
from the physicians and sales reps.
