Eyestartv provides over 400 eyecare videos and real-time news/weather feeds to revolutionize patient communication in waiting areas. It offers monthly customized videos exclusively for each practice to inform patients about promotions, technologies, services, and products using videos on websites, social media, and mobile. This helps declutter print materials, improve messaging consistency, reinforce practice image, reduce perceived wait times, and generate additional revenue by presenting information at the point of purchase during average patient waits of 10-20 minutes.