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Building a High Performance Community Team

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Jennifer Sable Lopez shares how she built her community team at Moz, and shares insights for how we can scale community management teams at small and large companies. Talk is from CMX Summit West 2015.

Published in: Marketing, Technology
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Building a High Performance Community Team

  1. 1. Building a High Performance Community Team Jennifer Sable Lopez Director of Community at Moz @jennita
  2. 2. 2011
  3. 3. 2011 2012
  4. 4. 2011 2012 2013
  5. 5. 2011 2012 2013 2014
  6. 6. 2011 2012 2013 2014 Today
  7. 7. Start with YOU
  8. 8. Understand your goals @jennita #CMXSummit
  9. 9. Focus on your strengths @jennita #CMXSummit http://mz.cm/1LlTfB3
  10. 10. Gallup StrengthFinder @jennita #CMXSummit https://www.gallupstrengthscenter.com/
  11. 11. Gallup StrengthFinder @jennita #CMXSummit What? But you’re a community manager!
  12. 12. Break up tasks by type @jennita #CMXSummit
  13. 13. Create a calendar @jennita #CMXSummit
  14. 14. Create backups & train @jennita #CMXSummit
  15. 15. Use this template @jennita #CMXSummit http://mz.cm/personaltasks
  16. 16. Take an actual vacation
  17. 17. Use this process with the team
  18. 18. Love/Like/Hate @jennita #CMXSummit
  19. 19. Learn each person’s tasks @jennita #CMXSummit Painful process caused this “hate”
  20. 20. Learn each person’s tasks @jennita #CMXSummit We found tasks that weren’t needed!
  21. 21. Discover openings @jennita #CMXSummit
  22. 22. Discover openings @jennita #CMXSummit Someone out there who *loves* this?
  23. 23. Break down team tasks @jennita #CMXSummit
  24. 24. Backups for EVERY task @jennita #CMXSummit
  25. 25. Download this template @jennita #CMXSummit http://mz.cm/teambackup
  26. 26. Get your job done AND have a life
  27. 27. Now you can GROW the team
  28. 28. No budget? Find someone internal!
  29. 29. What skillsets are needed? @jennita #CMXSummit
  30. 30. Too task focused? @jennita #CMXSummit
  31. 31. Too task focused? @jennita #CMXSummit
  32. 32. Continuous Process @jennita #CMXSummit Take all these tasks Check in each quarter Make necessary changes Do it all again
  33. 33.  Know yourself
  34. 34.  Know yourself  Know the team
  35. 35.  Know yourself  Know the team  Grow the team
  36. 36. Lay the foundation
  37. 37. Build your high performing Community team
  38. 38.  Personal Task Worksheet http://mz.cm/personaltasks  Team Backup Worksheet http://mz.cm/teambackup  Gallup StrengthFinder Test https://www.gallupstrengthscenter.com/ Resources
  39. 39. Jennifer Sable Lopez Director of Community at Moz @jennita Thank You

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