Why so popular?
Found & shared new/cool stuff
Balanced humor with usefulness
Became part of the community (comments,
Admitted we weren’t experts. Asked opinions.
Sales - it helps show our knowledge and expertise
Recruiting - ditto, plus it helps prospective hires get to know
who they'd be working with
Speaking Engagements - as we build up a reputation for our
knowledge, opportunities will come up -- and they'll check our
blog to see if we know what we're talking about
Community Connections - sort of related to both sales &
marketing (in a long-term sense), we need to better engage the
web community overall -- our peers.
Give Back - it sounds hokey, but we benefit from the
collective knowledge of the community, and we should share
To demonstrate world-class expertise, avoid
quickly written, shallow postings. Instead, invest
your time in thorough, value-added content
that attracts paying customers.
Jakob Nielsen, useit.com
Provide value by sharing:
New or super cool “cutting edge” stuff
Tutorials, techniques and tricks
Reviews / Recommedations
Opinions. (Especially if yours differs from the
Little extras - templates, downloads, etc.
Be yourself, only smoother
Not too formal - write as if you’re chatting with
If you can anchor the post with a personal story,
Humor adds interest to boring topics
Personality differentiates you from the masses
Keep a running list of ideas - whatever strikes you
Publicize it more
Tweet the link
Share a link to it on your LinkedIn profile (blog
modules) and personal website
Suggest it in the comments of related articles
Submit it to promo sites (Smashing Mag etc.)
Do the same for other Viget team members!
Something to think about... should we recycle our
ideas as guest posts on other high-traffic blogs?
Paul Boag - lots of recycling
Gets your name out, Viget’s name out
But does it lower the value of our blog content?
Get (and keep) them talking
End the post with a question or invitation to add
to the conversation.
Make sure you monitor and respond to
Be opinionated when it makes sense. Controversy