Better Blogging at Viget

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Better Blogging at Viget

  1. 1. Awesome Beard "Weblog" was coined by Jorn Barger in December, 1997. He used the term to describe the process of "logging the web".
  2. 2. Technorati says: 133 million blogs Approx. 900,000 blog posts every 24 hours Meaning: It’s all been said. We have to say it BETTER.
  3. 3. http://www.flickr.com/photos/jarredderraj/
  4. 4. Exhibit A
  5. 5. Exhibit B
  6. 6. Exhibit C
  7. 7. http://www.flickr.com/photos/28481088@N00/
  8. 8. Why so popular? How-we-did-it posts Found & shared new/cool stuff Balanced humor with usefulness Became part of the community (comments, links, etc.) Admitted we weren’t experts. Asked opinions.
  9. 9. Sales - it helps show our knowledge and expertise Recruiting - ditto, plus it helps prospective hires get to know who they'd be working with Speaking Engagements - as we build up a reputation for our knowledge, opportunities will come up -- and they'll check our blog to see if we know what we're talking about Community Connections - sort of related to both sales & marketing (in a long-term sense), we need to better engage the web community overall -- our peers. Give Back - it sounds hokey, but we benefit from the collective knowledge of the community, and we should share back
  10. 10. ENTICING READERS
  11. 11. TRUST RESPECT RELEVANCE
  12. 12. What we get right: Awesome designs (clap for Doug) Unique, high-quality posts Tutorials, tips, tricks, processes, reviews No “100 Stunning Must-See...” crap Targeted & Tailored
  13. 13. What we could improve: Have confidence Provide more useful stuff Be authentic & personable Spread the word Foster conversation
  14. 14. You work at Viget. Therefore, you are awesome. Stop questioning it.
  15. 15. 99%* of all blog posts suck. * Made up, but true.
  16. 16. http://www.flickr.com/photos/lonelyradio/
  17. 17. “ To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest ” your time in thorough, value-added content that attracts paying customers. Jakob Nielsen, useit.com
  18. 18. http://konigi.com/tools/omnigraffle-wireframe-stencils http:/brandonwalking.com/bwtoolkit
  19. 19. Provide value by sharing: New or super cool “cutting edge” stuff Tutorials, techniques and tricks Reviews / Recommedations Opinions. (Especially if yours differs from the norm.) Little extras - templates, downloads, etc.
  20. 20. Be yourself, only smoother Not too formal - write as if you’re chatting with friends If you can anchor the post with a personal story, do it Humor adds interest to boring topics Personality differentiates you from the masses Keep a running list of ideas - whatever strikes you
  21. 21. http://www.flickr.com/photos/75511860@N00/
  22. 22. Publicize it more Tweet the link Share a link to it on your LinkedIn profile (blog modules) and personal website Suggest it in the comments of related articles elsewhere Submit it to promo sites (Smashing Mag etc.) Do the same for other Viget team members!
  23. 23. Re-blog it? Something to think about... should we recycle our ideas as guest posts on other high-traffic blogs? Paul Boag - lots of recycling Gets your name out, Viget’s name out But does it lower the value of our blog content?
  24. 24. http://www.flickr.com/photos/bessicajach
  25. 25. Whoah.
  26. 26. Get (and keep) them talking End the post with a question or invitation to add to the conversation. Make sure you monitor and respond to comments. Be opinionated when it makes sense. Controversy fuels discussion/sharing.
  27. 27. Questions?

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