My Presentation for SXSW 2015

1. Emma Cartmell
Partner at Exsede
Women Entrepreneurs Meet up
#girlpower

2. Why Women Should Lead
Women led companies:
• Average 35% higher ROI
• Bring in 12% higher revenue
• Use 1/3 less capital to achieve comparable early-year revenues
Organizations with Women in top management positions achieve:
• 35% higher return on equity (ROE)
• 34% better total return to shareholders
VC are already learning to bet on women:
• In 2012, nearly 20% of angels invested in women-led businesses
– up > 40% from the previous year
• In 2013, 13% of VC deals went to Women-led-businesses
– That’s nearly a 20% jump over 2012

3. Questions We’ll Explore
• How to get the funding to start your company
• How to bring your company to market
• Innovators are not always expert business people
– how do you overcome this?
• What does it take for a customer to take a risk on
a smaller innovative company?
• How do you hire the right team?

4. What You’ll Learn
The issues, challenges and opportunities that exist
for women starting their own companies.
You will learn:
• How to uncover needs within that represent
opportunity for innovation
• What challenges entrepreneurs face in bringing
products to market
• What criteria investors expect to see before
funding a company

5. About the Host
Emma Cartmell - Partner @ Exsede
• Founder @ Exsede
• President @ Austin
HIMSS Chapter
• Previously
–COO @ Nantworks
Healthcare Fund
–COO @ Abraxis
Bioscience
–VP Advanced
Healthcare @ SAIC

6. • Leverage the knowledge gained in my career
to help companies be successful in the
Healthcare IT Marketplace.
• Work with Innovative clients to solve
healthcare delivery problems
• Mentor women executives and entrepreneurs
What I Do

7. • Don’t be afraid to get your hands dirty
• It’s OK to be one of the Boys
• Join a Professional Organization
• Take every opportunity to talk to
customers and prospects
• Look for gaps in the market
A Few Things I’ve Learned